The shoes. The hair. The finish. At the 2025 World Athletics Championships in Tokyo, Shelly-Ann, a five-time world champion, ended her career her way.

Sofieke van Bilsen is a 29-year-old Dutch photographer with a passion for storytelling through imagery. She is in-house photographer to the German women's national football team, and was team photographer for the German Olympic Team in Paris 2024. She works closely with Nike athletes such as Faith Kipyegon, Eliud Kipchoge and Sifan Hassan.In her photography, she aims to create compelling visual narratives, focusing on the deep connection between emotion and athleticism. She strives to capture the raw moments behind the scenes, the untold stories of the journey,and everything in between, bringing the spirit of sports to life.Sofieke's personality creates instant connections with people, and she is loved by the athletes she works with. Her relaxed and enthusiastic personality complements an incredible skill level and ability to work in high pressure environments for athletes.

Sofieke van Bilsen

Photo Essay

Icon Shelly-Ann Fraser-Pryce Ran Her Final 100 Meter On Her Terms

Over the course of his career, LeBron James has shared his passion for the game globally, partnering with Nike to travel throughout Greater China during his offseason, galvanizing a nation in its love for basketball and hoops culture.

Journey of an Icon: 20 Years of LeBron James in China

Powering up steep ascents. Navigating gnarly descents. Whipping mountain winds. Ultra trail running is a relentless sport. But the payoff is well worth the grind.

Ultra Trail Running Can Take Everything You’ve Got — and Give You Even More

NExt volume

Rachel Cavanaugh is a Portland-based freelance writer who covers food, lifestyle, travel, fitness, adventure and the outdoors. Her work has appeared in Men’s Journal, Outdoor Life, GearJunkie, MSN, Yahoo, The Independent, The Hollywood Reporter, Digital Trends, Bustle, Elite Daily, Mic, Travel Oregon, Matador Network and others. She has a background in digital production and brand storytelling and holds a journalism degree from the University of Montana.

Rachel Cavanaugh

It took more than a decade to crack it: shoes that can connect your body to your mind to help you stay calm, focused and present.

Zach Doleac's work is as eclectic as he is, a tasteful blend of polish and grit. His imagery forges honest connections with real people — from boxers in Goma, refugees in Beirut, clowns in Cairo and cowboys from Polson to Houston.&nbsp;When not on assignment, Zach is rarely still, pedaling around the Pacific Northwest, grooving to a beat, or sliding on snow, usually in the company of his pup, Frida.&nbsp;You can find more of Zach's work on his <a rel="noopener noreferrer" href="https://www.zachdoleac.com/" target="_blank">website</a> or follow him on <a rel="noopener noreferrer" href="https://www.instagram.com/zachdoleac" target="">Instagram</a>.

Zach Doleac

Feature

Innovation

Inside the Nike Mind Team That Turned Neuroscience Into Footwear

About Nike - Stories from Inside NIKE, Inc.

Jazmine Hughes is a writer, professor and public speaker. Her work has appeared in The New York Times, The New Yorker, VOGUE, the Washington Post, and New York magazine, among many others, where she has profiled people such as Viola Davis, Whoopi Goldberg, Usher, Lenny Kravitz, Questlove, Sarah Paulson and Julianne Moore. She has two National Magazine Awards. Jazmine has taught writing classes and workshops at Cornell University, The New School of Social Research, and the Lower East Side Girls Club, and moderated panels for American Express, Netflix and the Tribeca Film Festival. She lives between New York City and Mexico.&nbsp;

Jazmine Hughes

Showing up for athletes, igniting employee pride, restoring relationships, stoking innovation. Elliott Hill's accomplished a lot in a year. He says there's far more to come.

One Year In, the CEO of Sport Is Taking Nike Back to Its Roots

When Eliud Kipchoge runs the 2025 New York City Marathon, he’ll do it in a one-of-one Radical AirFlow top, bridging a material innovation from trail running to road racing. He was just as methodical with his feedback as you’d expect.

Making It

A Radical Solution for the World’s Greatest Marathoner

Davis Jones is the senior editor for about.nike.com. His areas of interest include sport science, performance product design and the history of sport.&nbsp;&nbsp;&nbsp;Born and raised in Oregon, Davis attended the University of San Diego. Upon graduating, he worked as an editorial intern for Farrar, Straus and Giroux. He was a writer and editor for Surfer magazine before returning to the Pacific Northwest to work for Nike in 2018.&nbsp;

Davis Jones

Conner Mantz Feature Loop

How do you convince athletes that, while what they’re currently wearing may work, the prototype they’re holding in their hands has the makings of something special?

How We Partner With Athletes On New Prototypes

Melitta Baumeister has built a reputation for turning the everyday into something extraordinary — blurring the line between fashion and sculpture with pieces that seem to hold movement inside them. Now, she’s bringing that sculptural approach to Nike.

Explore Nike, Converse and Jordan footwear and apparel design stories featuring Nike Air Force 1, Nike Air Jordan, Nike Air Max and more.

Design

Welcome to the Family

5 Questions With Fashion Designer Melitta Baumeister

Nike Radical AirFlow Slow Motion Hero

The material innovation harnesses the power of the air moving around you to help maximize your body’s natural cooling mechanisms.

Nike Radical AirFlow Debuts a New Era of Breathable Apparel

Get a behind-the-scenes look at Nike’s World Headquarters and the places where we innovate, design and dream, all to serve athletes.

The Spaces Where Nike Creates the Future of Sport

Born of need and elevated by expertise and diligence, today the Department of Nike Archives (DNA) cares for hundreds of thousands of artifacts and a limitless vault of connected stories.&nbsp;The brand archive began organically in the 1970s and officially became DNA in 2006. The department’s purpose is to both preserve and accelerate the ever-evolving and interconnected story of Nike. “Knowing who you are and the fights you’ve come through can do huge things for morale, inspiration, and creativity. That’s what DNA provides.” - Phil Knight

Department of Nike Archives

Created from the experimentation and ingenuity of Nike's co-founder Bill Bowerman, the Nike Moon Shoe's unique design would shape the future of running for decades.

From Waffle Iron to World Stage: The True Story of the Nike Moon Shoe

Editor's Picks

Story Landing

Form Header

Using motion-capture technology and a self-learning algorithm developed by the Nike Sport Research Lab, NSRL Form is a head-to-toe analysis of how you move — and how to reach your goals.

The 2-Minute Test That Helps Every Runner Move Better

We sit down with the multidisciplinary star as he officially joins the Nike & Jordan Brand family.

5 Questions with Record-Setting Artist Jackson Wang

Rain. Mud. The best of the best. Nike Cross Nationals is where our future distance heroes are born.

In It for the Long Run: Behind the Scenes of High School’s Most Competitive Race

Makeup. Hair. What it feels like to wear the kit, the jersey, the gear. Five up-and-coming Nike women athletes explain why these details matter — and how they bring power to their game.

“The Better I Look and Feel, the Better I Play”

The three-time league MVP and two-time league champion explains how to psych yourself up when the negative mental chatter gets loud.

Fan 101

A'ja Wilson on How Pros Overcome Self-Doubt

Olympian Jess Hull follows four rules that can help you run stronger and faster too.

How A Pro Runner Stays Fit in the Off-Season

The golf champion talks about her challenges with IVF and pregnancy, and the model she wants to be for her daughter and new baby.

For The Win

Michelle Wie-West Is Still Breaking Barriers

Maybe you practiced it for hours in the driveway as a kid. Here, the WNBA champion shares how a perfect swoosh really goes down.

Sabrina Ionescu on the Magic of the Game-Winner

Originally created for Paralympic athletes, the Nike Elite EasyOn backpack shows how universal design benefits everyone.

Nike Just Made a Better Backpack for Every Body

Follow the voice of NCAA championship coach and three-time Olympic gold medalist Dawn Staley for the motivation you need to train, to focus, to meet your next big goal.

The 2-Minute Pep Talk You Need to Get Moving Right Now

The acclaimed sports analyst calls the shots on the future of the game.

Monica McNutt Says We Haven’t Even Come Close to Peak Women’s Sports

The middle-distance champion on her dominant career, the intersection of motherhood and running identity, and more.