
For Tony Finau, Going the Distance is a Mindset
The pro golfer and newest member of the Jordan Brand Golf roster has never backed down from a challenge.

The pro golfer and newest member of the Jordan Brand Golf roster has never backed down from a challenge.

Go behind the scenes of the famous business deal between Phil Knight and Bill Bowerman — co-founders of Nike.

Nike Cross Nationals famously takes everything a cross-country runner's got — here's what the sum of that looks like across dozens of runners, from photographer Geoff Lowe.

A Nike running expert unpacks a common misconception.

When Nike researchers create the sports innovations of the future, they tap into this one-of-one space.

When Eliud Kipchoge ran the 2025 New York City Marathon, he did it in a one-of-one Radical AirFlow top, bridging a material innovation from trail running to road racing. He was just as methodical with his feedback as you’d expect.

Melitta Baumeister has built a reputation for turning the everyday into something extraordinary — blurring the line between fashion and sculpture with pieces that seem to hold movement inside them. Now, she’s bringing that sculptural approach to Nike.

It took more than a decade to crack it: shoes that can connect your body to your mind to help you stay calm, focused and present.

Showing up for athletes, igniting employee pride, restoring relationships, stoking innovation. Elliott Hill's accomplished a lot in a year. He says there's far more to come.

This is where listening to the athlete is made manifest.

One simple way, says our expert, is by finding out how efficiently you're running.

How do you convince athletes that, while what they’re currently wearing may work, the prototype they’re holding in their hands has the makings of something special?