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About Nike Arrow Next About

About Nike Arrow Next About

Your source for the latest NIKE, Inc. stories

Our Mission: Bring Inspiration And Innovation To Every Athlete* In The World *If You Have A Body, You Are An Athlete.

About Nike

Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.

Based in Beaverton, Oregon, NIKE, Inc. includes the Nike, Converse, and Jordan brands.



We Dare To Design The Future Of Sport

Elevating Human Potential

To us, innovation is about elevating human potential. We obsess the needs of the world’s best athletes, using their insights to create products that are beautiful and useful for everybody.

To make big leaps, we take big risks. Incremental change won’t get us to where we want to go fast enough.

Nike is a place where everyone is an explorer. We bring together diverse perspectives— scientists and shoe designers, coders and quarterbacks—to share knowledge of the body in motion.

At Nike, we serve athletes...billions of them. Because, as our co-founder said, if you have a body, you’re an athlete.


A Fair, Sustainable Future For Every Athlete

Rethinking The Fundamentals

To achieve the impossible, we have to rethink the fundamentals. We do that through sustainable innovation—our ambition to double our business, while cutting our environmental impact in half.

To get there, we're committing to 100% renewable energy. We're holding ourselves and our partners to the strictest standards, so every worker is valued and engaged. And we're coming up with new materials and techniques to do more with less and reduce waste.

We're embracing sustainable innovation to push the limits of our business—and our collective potential—in unprecedented ways.


A Team That's Bold, Diverse And Inclusive

A Love Of Sport Unites Us

At Nike, we believe that diversity fosters creativity and accelerates innovation.

No matter where we come from, a love of sport unites us. It teaches us to be competitive, but always collaborative and welcoming. To include different perspectives, because teams win when everyone contributes. To take a 'next play' attitude to failure, and apply what we've learned instantly.

Our team shares a singular goal: to make all athletes better. Whether it's through one of our Run Clubs, apps, or Nike stores, our experts guide millions of people on their personal sport journeys.

Creativity fuels our culture. With our open and global mindset, we're constantly curious about the world. We serve athletes in 190 countries, and we're inspired by every one of them.

By listening to the unique voices of every country, culture, and community, we can unleash the potential of every athlete.