• The Nike Moment

What It Looks Like to Finish On Empty

  • December 10, 2025
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Every image tells a story. Here, a Nike photographer breaks down one of their favorite photographs and the unique sport moment it represents.

Geoff Lowe on building his NXN composite shot
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“The finish line of a cross-country meet turns into a canvas of exhausted bodies. It’s a scene where runners are finally coming to terms with giving their full effort. This year would be my first time shooting Nike Cross Nationals in Portland. The anticipation for this shot in particular began weeks before the event. I knew I wanted to use an overhead drone at the finish line, and I knew I wanted to make a composite image of the men’s and women’s races, so I could share the unified experience of the runners completely gassed at the end.

In reality, I was going to have one to two minutes to get the shots I wanted after each race, when the competitors made it to the finish line. I worked ahead of time to fly the drone directly above the finish line and above the NXN logo with an unobstructed view. But there were a lot of things I had to consider, like accounting for the gusting winds, the possible changes in exposure as the light changed with the moving clouds, and coordinating air space with the other drone pilots, to name a few. As I started piecing the image together, I knew it was getting at the emotion I wanted: showing the exhaustion from these runners in their pursuit of glory, giving everything they had.”




— Geoff Lowe

See more of Geoff’s work on Instagram
@geofflowe

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