The shoes. The hair. The finish. At the 2025 World Athletics Championships in Tokyo, Shelly-Ann, a five-time world champion, ended her career her way.

Sofieke van Bilsen is a 29-year-old Dutch photographer with a passion for storytelling through imagery. She is in-house photographer to the German women's national football team, and was team photographer for the German Olympic Team in Paris 2024. She works closely with Nike athletes such as Faith Kipyegon, Eliud Kipchoge and Sifan Hassan.In her photography, she aims to create compelling visual narratives, focusing on the deep connection between emotion and athleticism. She strives to capture the raw moments behind the scenes, the untold stories of the journey,and everything in between, bringing the spirit of sports to life.Sofieke's personality creates instant connections with people, and she is loved by the athletes she works with. Her relaxed and enthusiastic personality complements an incredible skill level and ability to work in high pressure environments for athletes.

Sofieke van Bilsen

Photo Essay

Icon Shelly-Ann Fraser-Pryce Ran Her Final 100 Meter On Her Terms

Over the course of his career, LeBron James has shared his passion for the game globally, partnering with Nike to travel throughout Greater China during his offseason, galvanizing a nation in its love for basketball and hoops culture.

Journey of an Icon: 20 Years of LeBron James in China

Powering up steep ascents. Navigating gnarly descents. Whipping mountain winds. Ultra trail running is a relentless sport. But the payoff is well worth the grind.

Ultra Trail Running Can Take Everything You’ve Got — and Give You Even More

NExt volume

Conner Mantz Feature Loop

Davis Jones is the senior editor for about.nike.com. His areas of interest include sport science, performance product design and the history of sport.&nbsp;&nbsp;&nbsp;Born and raised in Oregon, Davis attended the University of San Diego. Upon graduating, he worked as an editorial intern for Farrar, Straus and Giroux. He was a writer and editor for Surfer magazine before returning to the Pacific Northwest to work for Nike in 2018.&nbsp;

Davis Jones

How do you convince athletes that, while what they’re currently wearing may work, the prototype they’re holding in their hands has the makings of something special?

Feature

How We Partner With Athletes On New Prototypes

About Nike - Stories from Inside NIKE, Inc.

Geoff Lowe is a dynamic sports photographer originally from South Africa, now based in Italy. With a background in track and field, he brings a unique insider’s perspective to his photography, capturing the emotion, rhythm, and intensity of athletes in motion. His images go beyond documentation; they turn athletic performance into visual poetry. Known for his artistic composite technique, Lowe uses ultra-fast sequences to create layered images that reveal movement over time — sprinting, jumping, swimming, and diving — all unfolding in a single frame.

Geoff Lowe

Nike Cross Nationals famously takes everything a cross-country runner's got — here's what the sum of that looks like across dozens of runners, from photographer Geoff Lowe.

The Nike Moment

What It Looks Like to Finish On Empty

Experience what the champion runner was feeling minutes before attempting to break the 4-minute mile, through our photographer's lens.

Faith Kipyegon and Her Breaking4 Pacers Minutes Before History

Cameron was born in Rochester, New York, but grew up in the small town of Brighton, Michigan. Skateboarding and snowboarding were his life until he minted himself as a photographer. For the first 15 years of his career, after he moved to Los Angeles, he shot for skate brands almost exclusively, constantly pushing himself to capture a familiar subject in a fresh, dynamic way. It was like DIY photo school. Try never to be at ground level, and use everything around you to build a more interesting photograph in camera. Foreground elements, reflections, the grit of the street, sun flare, off-kilter perspectives, light trails — This creative restlessness culminated into a signature look that continues to evolve in exciting ways.His approach to visual storytelling envelops you in the moment. You feel like you’re the runner trying to beat your personal best, hugging the curves of a racetrack on a motorbike, bouldering with your friends, cycling against a spectacular natural panorama, or rounding up cattle at golden hour. “I like the challenge of making the product the focus but having each image feel honest and human,” says Cameron.&nbsp;&nbsp;

Cameron Strand

When Niels Laros powered through to win this year's Bowerman Mile, our photographer was ready.

What It Takes to Capture a Photo Finish

Proof that football is a communal experience: these gripping images and videos from the 2025 Women’s Africa Cup of Nations.

This Year’s WAFCON Shows How Football Can Change a Nation

Amateur teams from China's Rise Academy and the LA-based Cal Stars and Veritas Academy went head-to-head during LeBron's China tour. There in attendance to cheer them on: the king himself.

Rising Together

The drama, suspense, energy and passion — if you're not yet a fan of track and field, you're about to become one.

Incredible Scenes from the 50th Anniversary of the Pre Classic

Our Favorite Sports Images from 2025

Story Landing

3-Minute Portrait

The golf champion talks about her challenges with IVF and pregnancy, and the model she wants to be for her daughter and new baby.

For The Win

Michelle Wie-West Is Still Breaking Barriers

Maybe you practiced it for hours in the driveway as a kid. Here, the WNBA champion shares how a perfect swoosh really goes down.

Fan 101

Sabrina Ionescu on the Magic of the Game-Winner

Originally created for Paralympic athletes, the Nike Elite EasyOn backpack shows how universal design benefits everyone.

Making It

Nike Just Made a Better Backpack for Every Body

Follow the voice of NCAA championship coach and three-time Olympic gold medalist Dawn Staley for the motivation you need to train, to focus, to meet your next big goal.

The 2-Minute Pep Talk You Need to Get Moving Right Now

The acclaimed sports analyst calls the shots on the future of the game.

Monica McNutt Says We Haven’t Even Come Close to Peak Women’s Sports

The middle-distance champion on her dominant career, the intersection of motherhood and running identity, and more.

How Faith Kipyegon Empowers Herself — and All Women Runners

No looking backward. The Nike team and its new President & CEO are harnessing the company’s magic to move it to a stronger future.

Elliott Hill on Nike’s Next Great Chapter

The Air Jordan XX receives a special treatment for the 20th anniversary of Doernbecher Freestyle, created by the legendary designer Mark Smith.

An Unforgettable Canvas: The Making of the Air Jordan XX Doernbecher Freestyle

Nike running coach Dora Atim has six reasons for you to put on your shoes now.

The Instant Benefits to Being a Runner

Meet the Windrunners, the city's first all-women sub-elite racing team.

A Chicago Run Team That Makes Everyone Want To Run

Chicago’s running scene offers parks, paths and neighborhoods that beg to be explored on foot. We asked the Windrunners, a local run team, to highlight their seven must-see spots.

A Local’s Guide to Running Chicago

A Local's Guide for Where to Run in Chicago

How does Nike use athlete feedback? See and hear marathon GOAT Eliud Kipchoge’s line-by-line and word-for-word notes on your next best training shoe.