Feature

Elliott Hill on Nike’s Next Great Chapter

No looking backward. The Nike team and its new President & CEO are harnessing the company’s magic to move it to a stronger future.

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Making It

An Unforgettable Canvas: The Making of the Air Jordan XX Doernbecher Freestyle

The Air Jordan XX receives a special treatment for the 20th anniversary of Doernbecher Freestyle, created by the legendary designer Mark Smith.

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Fan 101

The Instant Benefits to Being a Runner

Nike running coach Dora Atim has six reasons for you to put on your shoes now.

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Feature

A Chicago Run Team That Makes Everyone Want To Run

Meet the Windrunners, the city's first all-women sub-elite racing team.

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Fan 101

A Local’s Guide to Running Chicago

Chicago’s running scene offers parks, paths and neighborhoods that beg to be explored on foot. We asked the Windrunners, a local run team, to highlight their seven must-see spots.

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Front upper body view of Eliud Kipchoge smiling and wearing his Kenya track and field kit uniform.
Fan 101

Hear From Our Ultimate Wear-Tester on the New Zoom Fly 6

How does Nike use athlete feedback? See and hear marathon GOAT Eliud Kipchoge’s line-by-line and word-for-word notes on your next best training shoe.

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Photo Essay

Behind the Scenes of Paige Bueckers' New York Fashion Week

We give the UConn do-it-all guard an off-court assignment: Guest editing her whirlwind tour of NYFW.

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Black and white full body portrait of Bebe Vio, holding one hand to her hip and using her other arm to touch her fencing foil tip to the ground. Bebe looks unsmiling directly at the camera, as she stands in her fencing suit, standing on two prosthetic legs.
Feature

Matching Bebe Vio to Her Ultimate Fencing Tool

When a mysterious pain in the Italian fencer's arm was becoming unbearable, doctors told her she might need to stop competing altogether. That's when Nike stepped in to help.

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Feature

How a Marathon Can Turn a Life Around

Former professional Esports gamer and Nike athlete Uzi challenged himself to run his first 26.2 — and changed his health and life in the process.

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Fully body portrait of Tatyana McFadden sitting in her wheelchair on a marble entryway with European buildings in the background. Tatyana wears a red blouse, white track pants, and Nike Pegasus EasyOn shoes. She smiles towards the camera.
Brand of Athletes

Born Tenacious: How Tatyana McFadden Became the Champion She Is Today

The fastest woman in the world has always possessed steely resolve. Hear her describe it.

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Feature

Tatyana McFadden Is the Fastest Woman Alive — the Nike Sport Research Lab Wanted to Help Her Get Faster

An upgrade to one key product could be the unlock for the legendary track and field athlete to achieve her highest potential.

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Feature

Stronger Together: Kaia Gerber and Kirsty Godso are Twin Flames

The two talk the importance of accountability, the beauty of setting random personal fitness goals, and the magic of unexpected synergy.

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