The shoes. The hair. The finish. At the 2025 World Athletics Championships in Tokyo, Shelly-Ann, a five-time world champion, ended her career her way.

Sofieke van Bilsen is a 29-year-old Dutch photographer with a passion for storytelling through imagery. She is in-house photographer to the German women's national football team, and was team photographer for the German Olympic Team in Paris 2024. She works closely with Nike athletes such as Faith Kipyegon, Eliud Kipchoge and Sifan Hassan.In her photography, she aims to create compelling visual narratives, focusing on the deep connection between emotion and athleticism. She strives to capture the raw moments behind the scenes, the untold stories of the journey,and everything in between, bringing the spirit of sports to life.Sofieke's personality creates instant connections with people, and she is loved by the athletes she works with. Her relaxed and enthusiastic personality complements an incredible skill level and ability to work in high pressure environments for athletes.

Sofieke van Bilsen

Photo Essay

Icon Shelly-Ann Fraser-Pryce Ran Her Final 100 Meter On Her Terms

Over the course of his career, LeBron James has shared his passion for the game globally, partnering with Nike to travel throughout Greater China during his offseason, galvanizing a nation in its love for basketball and hoops culture.

Journey of an Icon: 20 Years of LeBron James in China

Powering up steep ascents. Navigating gnarly descents. Whipping mountain winds. Ultra trail running is a relentless sport. But the payoff is well worth the grind.

Ultra Trail Running Can Take Everything You’ve Got — and Give You Even More

NExt volume

Conner Mantz Feature Loop

Davis Jones is the senior editor for about.nike.com. His areas of interest include sport science, performance product design and the history of sport.&nbsp;&nbsp;&nbsp;Born and raised in Oregon, Davis attended the University of San Diego. Upon graduating, he worked as an editorial intern for Farrar, Straus and Giroux. He was a writer and editor for Surfer magazine before returning to the Pacific Northwest to work for Nike in 2018.&nbsp;

Davis Jones

How do you convince athletes that, while what they’re currently wearing may work, the prototype they’re holding in their hands has the makings of something special?

Feature

How We Partner With Athletes On New Prototypes

About Nike - Stories from Inside NIKE, Inc.

Born of need and elevated by expertise and diligence, today the Department of Nike Archives (DNA) cares for hundreds of thousands of artifacts and a limitless vault of connected stories.&nbsp;The brand archive began organically in the 1970s and officially became DNA in 2006. The department’s purpose is to both preserve and accelerate the ever-evolving and interconnected story of Nike. “Knowing who you are and the fights you’ve come through can do huge things for morale, inspiration, and creativity. That’s what DNA provides.” - Phil Knight

Department of Nike Archives

Created from the experimentation and ingenuity of Nike's co-founder Bill Bowerman, the Nike Moon Shoe's unique design would shape the future of running for decades.

From Waffle Iron to World Stage: The True Story of the Nike Moon Shoe

Before Nike was a worldwide sports brand, it was an upstart company in need of an eye-catching visual identity. Here, the real story of the Swoosh.

History

The Nike Swoosh Logo: From Humble Beginnings to Global Icon

The 1973 Pre Montreal racing spike was an innovation worthy of its rising star endorser, Steve Prefontaine.

Icons

The History of Steve Prefontaine’s "Signature" Track Spike

Nike co-founder Bill Bowerman's quest to create footwear to improve athlete performance is a driving force for Nike's ever-evolving approach to product innovation.

Innovation

Bill Bowerman: Nike’s Original Innovator

Prefontaine's competitive fire, gutsy race tactics and inherent charisma charmed crowds and inspired up-and-coming runners to give it their all.

People

How Steve Prefontaine Set the Pace for Nike

Story Landing

See how Nike innovators created a one-of-one suit, bra and track spike to help the world champion become the first woman to break the 4-minute mile.

Behind the Design of Faith Kipyegon's Breaking4 Speed Kit

We sat down with the Nike leads across footwear, apparel, innovation and sports marketing to get an exclusive look inside one of the boldest pursuits in sports history.

Meet the Dream Team Behind Faith Kipyegon's Breaking4 Attempt

Featherweight, soft and breathable, Nike FlyWeb — a first-of-its-kind 3D-printing innovation — is a sports apparel material like no other.

The Future of Performance Apparel Is Here

Through a unique application of Zoom Air, the Jordan Air Rev is a promising experiment in designing for rotationally-powered sports.

Why the Jordan Air Rev Could Change More Than Golf

Middle-distance runner Erin Wallace, who paces champions like Faith Kipyegon, breaks down the tactics to help racers hold a pinpoint time.

Fan 101

How a Professional Runner Helps Pace for Record Times

Running on pavement, along promenades, under stadium lights and in celebratory races like the Nike After Dark Tour Mumbai, more and more Indian women are taking to the streets and reclaiming space and power — together.

The Women Creating a New Running Culture in India

The NBA Champion and 15-Time All Star talks about his involvement with the Nike Elite Youth Basketball League, his ambitions for grassroots basketball, and his admiration for the next generation of talent.

How I Got Here

To Kevin Durant, the Right Platform Creates Greatness

See how the world’s fastest man to run 26.2 miles is helping to guide the world’s fastest woman to run 1 — and make history in the process.

In Conversation: Marathon Champion Eliud Kipchoge and Track Star Faith Kipyegon

For women, a sub-4-minute mile has long been considered not only improbable, but physiologically impossible. Meet Faith Kipyegon, the Nike Athlete who’s committed to breaking that barrier.

Faith Kipyegon Is Ready to Make History

Across sports and continents, Nike athletes Dur Bali, Nader El-Jindaoui, Rouguy Diallo and Intisar Abdul-Kader have built their careers on overcoming obstacles. See how you can learn from their grit.

Charging Forward: 4 Nike Athletes on Resilience, Roots and Persistence

The Los Angeles Lakers guard goes deep on fishing, grilling and the secret to staying sane on the court.

For The Win

Luka Dončić Is More Than Just One of the Best Players in the League

Get routes and recs that highlight beautiful views, historic streets and the sports atmosphere that makes the city vibrate with energy.