The shoes. The hair. The finish. At the 2025 World Athletics Championships in Tokyo, Shelly-Ann, a five-time world champion, ended her career her way.

Sofieke van Bilsen is a 29-year-old Dutch photographer with a passion for storytelling through imagery. She is in-house photographer to the German women's national football team, and was team photographer for the German Olympic Team in Paris 2024. She works closely with Nike athletes such as Faith Kipyegon, Eliud Kipchoge and Sifan Hassan.In her photography, she aims to create compelling visual narratives, focusing on the deep connection between emotion and athleticism. She strives to capture the raw moments behind the scenes, the untold stories of the journey,and everything in between, bringing the spirit of sports to life.Sofieke's personality creates instant connections with people, and she is loved by the athletes she works with. Her relaxed and enthusiastic personality complements an incredible skill level and ability to work in high pressure environments for athletes.

Sofieke van Bilsen

Photo Essay

Icon Shelly-Ann Fraser-Pryce Ran Her Final 100 Meter On Her Terms

Over the course of his career, LeBron James has shared his passion for the game globally, partnering with Nike to travel throughout Greater China during his offseason, galvanizing a nation in its love for basketball and hoops culture.

Journey of an Icon: 20 Years of LeBron James in China

Powering up steep ascents. Navigating gnarly descents. Whipping mountain winds. Ultra trail running is a relentless sport. But the payoff is well worth the grind.

Ultra Trail Running Can Take Everything You’ve Got — and Give You Even More

NExt volume

Handshake_Homepage_Loop

Born of need and elevated by expertise and diligence, today the Department of Nike Archives (DNA) cares for hundreds of thousands of artifacts and a limitless vault of connected stories.&nbsp;The brand archive began organically in the 1970s and officially became DNA in 2006. The department’s purpose is to both preserve and accelerate the ever-evolving and interconnected story of Nike. “Knowing who you are and the fights you’ve come through can do huge things for morale, inspiration, and creativity. That’s what DNA provides.” - Phil Knight

Department of Nike Archives

Go behind the scenes of the famous business deal between Phil Knight and Bill Bowerman — co-founders of Nike.

History

The Handshake That Started It All

About Nike - Stories from Inside NIKE, Inc.

Geoff Lowe is a dynamic sports photographer originally from South Africa, now based in Italy. With a background in track and field, he brings a unique insider’s perspective to his photography, capturing the emotion, rhythm, and intensity of athletes in motion. His images go beyond documentation; they turn athletic performance into visual poetry. Known for his artistic composite technique, Lowe uses ultra-fast sequences to create layered images that reveal movement over time — sprinting, jumping, swimming, and diving — all unfolding in a single frame.

Geoff Lowe

Nike Cross Nationals famously takes everything a cross-country runner's got — here's what the sum of that looks like across dozens of runners, from photographer Geoff Lowe.

The Nike Moment

What It Looks Like to Finish On Empty

Experience what the champion runner was feeling minutes before attempting to break the 4-minute mile, through our photographer's lens.

Faith Kipyegon and Her Breaking4 Pacers Minutes Before History

Cameron was born in Rochester, New York, but grew up in the small town of Brighton, Michigan. Skateboarding and snowboarding were his life until he minted himself as a photographer. For the first 15 years of his career, after he moved to Los Angeles, he shot for skate brands almost exclusively, constantly pushing himself to capture a familiar subject in a fresh, dynamic way. It was like DIY photo school. Try never to be at ground level, and use everything around you to build a more interesting photograph in camera. Foreground elements, reflections, the grit of the street, sun flare, off-kilter perspectives, light trails — This creative restlessness culminated into a signature look that continues to evolve in exciting ways.His approach to visual storytelling envelops you in the moment. You feel like you’re the runner trying to beat your personal best, hugging the curves of a racetrack on a motorbike, bouldering with your friends, cycling against a spectacular natural panorama, or rounding up cattle at golden hour. “I like the challenge of making the product the focus but having each image feel honest and human,” says Cameron.&nbsp;&nbsp;

Cameron Strand

When Niels Laros powered through to win this year's Bowerman Mile, our photographer was ready.

What It Takes to Capture a Photo Finish

Proof that football is a communal experience: these gripping images and videos from the 2025 Women’s Africa Cup of Nations.

This Year’s WAFCON Shows How Football Can Change a Nation

Amateur teams from China's Rise Academy and the LA-based Cal Stars and Veritas Academy went head-to-head during LeBron's China tour. There in attendance to cheer them on: the king himself.

Rising Together

The drama, suspense, energy and passion — if you're not yet a fan of track and field, you're about to become one.

Incredible Scenes from the 50th Anniversary of the Pre Classic

Our Favorite Sports Images from 2025

Story Landing

3-Minute Portrait

In 2006, Maria Sharapova wore a bespoke Nike LBD on the court that proved you don't have to sacrifice style for performance. To celebrate her 2025 induction into the International Tennis Hall of Fame, we made her a new one.

Making It

The Legacy of Maria Sharapova’s Little Black Tennis Dress

Nike Radical AirFlow Slow Motion Hero

The material innovation harnesses the power of the air moving around you to help maximize your body’s natural cooling mechanisms.

Feature

Nike Radical AirFlow Debuts a New Era of Breathable Apparel

A legacy as stealthy, unsung precursor defines the Kobe III. And yet, it's immovable in Kobe’s footwear legacy.

Icons

The History of the Kobe III

Proving her talent across Nike’s cross country, indoor and outdoor championships, Hedengren finished her high school career as one of the most accomplished middle- and long-distance runners of all time.

How I Got Here

Indoors and Out, Runner Jane Hedengren is Rewriting History

The two-time world champion gives some advice on how to watch the shotput. Spoiler: It’s not all about strength.

Fan 101

Joe Kovacs on What It Takes to Throw A Winning Shotput

The Atlanta Dream guard is having a season that epitomizes a well-rounded player. That's not just a product of the talent level across the W, but of her lifelong work ethic.

For The Win

Allisha Gray is Leveling Up Her Game — All of It

The 25-year-old artist on her black belt in taekwondo, how the Air Max Muse pairs with everything, and why partnering with Nike was a natural fit.

Welcome to the Family

5 Questions With K-Pop Star KARINA

The Bowerman Mile at the Pre Classic has produced more sub-4:00 times than any event in the world. Here’s what makes it so fast.

Inside the World’s Fastest Mile Race

Go trackside to see and feel the emotion from the champion's historic attempt.

Behind the Scenes of Faith Kipyegon's Breaking4 Attempt Day

A visual reflection on the shared goal — inspiring all athletes to dream big and break barriers — between the world’s fastest woman miler and Nike.

The Breaking4 Journey: Faith Kipyegon and Nike’s Unforgettable Project

Speed suit, sports bra, spikes, dialed. Here, other essential factors Nike considered to give Faith Kipyegon the best support for Breaking4.

Innovation

10 Details Nike Obsessed to Support Faith Kipyegon and Breaking4

The shoe’s journey from afterthought to global icon defies convention, which begins to explain why the Converse Chuck Taylor All Star has served as a talisman of self-expression for multiple generations, subcultures and genres: It has never tried to fit in.