To bring inspiration and innovation to every athlete* in the world.
At NIKE, these words guide every aspect of our work and have for over 50 years. They are our rally cry to serve sport and create the future for the athletes* of tomorrow.
From our support of Joan Benoit Samuelson, who won the first women’s Olympic Games marathon, to our work powering the future of youth sport, our mission helps make athletes'* dreams real. Every audacious moonshot to create more sustainable products and every step forward in building a responsible supply chain is rooted in our conviction that a better future lies on the other side of serving athletes* as only NIKE can.
Today, our mission comes to life through key focus areas: We work to ensure each NIKE employee and future talent has what they need to succeed. We are redefining sport for the next generation, so all youth have an opportunity to play and achieve their greatest potential. We are innovating and scaling more sustainable solutions to help protect our planet. And we champion a transparent, responsible supply chain so people can thrive.
Featured Initiatives
Improving Sport Access & Experience
We’re focused on providing quality coaching, engaging more kids in sport, especially girls, and addressing barriers that keep too many youth on the sidelines.
Enabling Accessibility
We build programs and partnerships to create a more flexible, accessible and better work environment for employees with disabilities.