The shoes. The hair. The finish. At the 2025 World Athletics Championships in Tokyo, Shelly-Ann, a five-time world champion, ended her career her way.

Sofieke van Bilsen is a 29-year-old Dutch photographer with a passion for storytelling through imagery. She is in-house photographer to the German women's national football team, and was team photographer for the German Olympic Team in Paris 2024. She works closely with Nike athletes such as Faith Kipyegon, Eliud Kipchoge and Sifan Hassan.In her photography, she aims to create compelling visual narratives, focusing on the deep connection between emotion and athleticism. She strives to capture the raw moments behind the scenes, the untold stories of the journey,and everything in between, bringing the spirit of sports to life.Sofieke's personality creates instant connections with people, and she is loved by the athletes she works with. Her relaxed and enthusiastic personality complements an incredible skill level and ability to work in high pressure environments for athletes.

Sofieke van Bilsen

Photo Essay

Icon Shelly-Ann Fraser-Pryce Ran Her Final 100 Meter On Her Terms

Over the course of his career, LeBron James has shared his passion for the game globally, partnering with Nike to travel throughout Greater China during his offseason, galvanizing a nation in its love for basketball and hoops culture.

Journey of an Icon: 20 Years of LeBron James in China

Powering up steep ascents. Navigating gnarly descents. Whipping mountain winds. Ultra trail running is a relentless sport. But the payoff is well worth the grind.

Ultra Trail Running Can Take Everything You’ve Got — and Give You Even More

NExt volume

Conner Mantz Feature Loop

Davis Jones is the senior editor for about.nike.com. His areas of interest include sport science, performance product design and the history of sport.&nbsp;&nbsp;&nbsp;Born and raised in Oregon, Davis attended the University of San Diego. Upon graduating, he worked as an editorial intern for Farrar, Straus and Giroux. He was a writer and editor for Surfer magazine before returning to the Pacific Northwest to work for Nike in 2018.&nbsp;

Davis Jones

How do you convince athletes that, while what they’re currently wearing may work, the prototype they’re holding in their hands has the makings of something special?

Feature

How We Partner With Athletes On New Prototypes

About Nike - Stories from Inside NIKE, Inc.

Born of need and elevated by expertise and diligence, today the Department of Nike Archives (DNA) cares for hundreds of thousands of artifacts and a limitless vault of connected stories.&nbsp;The brand archive began organically in the 1970s and officially became DNA in 2006. The department’s purpose is to both preserve and accelerate the ever-evolving and interconnected story of Nike. “Knowing who you are and the fights you’ve come through can do huge things for morale, inspiration, and creativity. That’s what DNA provides.” - Phil Knight

Department of Nike Archives

Created from the experimentation and ingenuity of Nike's co-founder Bill Bowerman, the Nike Moon Shoe's unique design would shape the future of running for decades.

From Waffle Iron to World Stage: The True Story of the Nike Moon Shoe

Before Nike was a worldwide sports brand, it was an upstart company in need of an eye-catching visual identity. Here, the real story of the Swoosh.

History

The Nike Swoosh Logo: From Humble Beginnings to Global Icon

The 1973 Pre Montreal racing spike was an innovation worthy of its rising star endorser, Steve Prefontaine.

Icons

The History of Steve Prefontaine’s "Signature" Track Spike

Nike co-founder Bill Bowerman's quest to create footwear to improve athlete performance is a driving force for Nike's ever-evolving approach to product innovation.

Innovation

Bill Bowerman: Nike’s Original Innovator

Prefontaine's competitive fire, gutsy race tactics and inherent charisma charmed crowds and inspired up-and-coming runners to give it their all.

People

How Steve Prefontaine Set the Pace for Nike

Story Landing

Ahead of the 2025 WNBA Draft, the UConn star opens up about the basketball communities that have shaped her career.

How I Got Here

Grassroots to Greatness: Paige Bueckers on Her Rise to the Top

Nike’s new race-day necklace is sweatproof, reflective and elegant. Go behind the scenes to discover how this all-women team transformed an award medal into performance jewelry you can wear long after the finish line.

Making It

From Race Day to Every Day: How Nike Reimagined Performance Jewelry

From Race Day to Every Day:

How Nike Reimagined Performance Jewelry

Behind-the-scenes footage, images and audio show the inspiration and heart of the Nike signature athlete’s tour through Manila, Guangzhou and Hong Kong.

Inside Sabrina Ionescu’s Trailblazing Tour Through Asia

The Nike athlete has intentionally positioned his post-professional career to help set the course for the next generation of footballers, including other stars, such as striker Vini Jr.

Fan 101

R9 on Becoming Your Heroes

“Growing up, I couldn’t watch women’s football as easily as I can now. I’m hoping that both girls and boys can watch me play and know that they can achieve the same things for their futures.”

6 Fierce Footballers on Paving the Way for the Next Generation

Where there’s music and style, there’s sport. Which makes Tyla’s new partnership with Nike such a natural fit. Hear from the Grammy Award–winning artist about the rhythm that drives her, the Nike staples she swears by, and why she refuses to be put in a box.

Welcome to the Family

5 Questions With Global Sensation Tyla

Watch the WNBA champion and the award-winning actress and writer chat about A'ja's passion for the game, the importance of her family, and what she wants all hoopers to get from the A'One, her new signature shoe.

Real Talk With A'ja Wilson and Issa Rae

When you're designing for the queen, you have to perfect the crown.

How We Made A’ja Wilson’s Signature Shoe As Real As She Is

Get a behind-the-scenes look at Nike’s World Headquarters and the places where we innovate, design and dream, all to serve athletes.

The Spaces Where Nike Creates the Future of Sport

Using motion-capture technology and a self-learning algorithm developed by the Nike Sport Research Lab, NSRL Form is a head-to-toe analysis of how you move — and how to reach your goals.

The 2-Minute Test That Helps Every Runner Move Better

We sit down with the multidisciplinary star as he officially joins the Nike & Jordan Brand family.

5 Questions with Record-Setting Artist Jackson Wang

Rain. Mud. The best of the best. Nike Cross Nationals is where our future distance heroes are born.