Feature
From Waffle Iron to World Stage: The True Story of the Nike Moon Shoe
Created from the experimentation and ingenuity of Nike's co-founder Bill Bowerman, the Nike Moon Shoe's unique design would shape the future of running for decades.
The Record
Stories From Inside NIKE, Inc.
View
How We Partner With Athletes On New Prototypes
How do you convince athletes that, while what they’re currently wearing may work, the prototype they’re holding in their hands has the makings of something special?
Featured Stories
History
The Nike Swoosh Logo: From Humble Beginnings to Global Icon
Before Nike was a worldwide sports brand, it was an upstart company in need of an eye-catching visual identity. Here, the real story of the Swoosh.
Icons
The History of Steve Prefontaine’s "Signature" Track Spike
The 1973 Pre Montreal racing spike was an innovation worthy of its rising star endorser, Steve Prefontaine.
Innovation
Bill Bowerman: Nike’s Original Innovator
Nike co-founder Bill Bowerman's quest to create footwear to improve athlete performance is a driving force for Nike's ever-evolving approach to product innovation.
People
How Steve Prefontaine Set the Pace for Nike
Prefontaine's competitive fire, gutsy race tactics and inherent charisma charmed crowds and inspired up-and-coming runners to give it their all.
Latest Stories
History
The History of Virgil Abloh's “The Ten”
Abloh's singular design language, combined with his urgency to fulfill a life-long dream, would ultimately lead to The Ten, a collaborative exploration of 10 Nike footwear silhouettes.
Photo Essay
This Year’s WAFCON Shows How Football Can Change a Nation
Proof that football is a communal experience: these gripping images and videos from the 2025 Women’s Africa Cup of Nations.
For The Win
To Get Back to Tokyo, Keely Hodgkinson Found Her Way Back Home
Last year’s 800-meter gold medalist has found her championship form again after a year of injuries. Integral to her comeback are the people and places she holds close.
Photo Essay
Icon Shelly-Ann Fraser-Pryce Ran Her Final 100 Meter On Her Terms
The shoes. The hair. The finish. At the 2025 World Athletics Championships in Tokyo, Shelly-Ann, a five-time world champion, ended her career her way.
Photo Essay
Rising Together
Amateur teams from China's Rise Academy and the LA-based Cal Stars and Veritas Academy went head-to-head during LeBron's China tour. There in attendance to cheer them on: the king himself.
For The Win
For Melissa Jefferson-Wooden, There’s No Place Like First Place
On September 14th, MJW concluded her perfect season by winning gold in Tokyo, running a 10.61 in the 100m, good for a championship record and fourth-place all time in the event.
For The Win
Rai Benjamin Is in a World of His Own
The American hurdler will go for his first gold medal at the World Championships in Tokyo. His many identities — as an individual and teammate, as the son of Caribbean immigrants, and as a proud American — are what ground his success.
Feature
Beyond the Buzzer: How Nike Is Fueling the Next Era of Elite Hoopers
True support for young basketball athletes goes beyond gifting gear. To elevate players and the game, Nike's created a deep network of platforms, mentorships and opportunities — and there's no better way to see the effects than through this summer's grassroots tourney play.
Photo Essay
Ultra Trail Running Can Take Everything You’ve Got — and Give You Even More
Powering up steep ascents. Navigating gnarly descents. Whipping mountain winds. Ultra trail running is a relentless sport. But the payoff is well worth the grind.
How I Got Here
Cooper Lutkenhaus is Already Leading the Pack
The 16-year-old half-miler will run in Tokyo as Team USA’s youngest-ever competitor, but his capacity as a leader has been long in the making.
Photo Essay
Journey of an Icon: 20 Years of LeBron James in China
Over the course of his career, LeBron James has shared his passion for the game globally, partnering with Nike to travel throughout Greater China during his offseason, galvanizing a nation in its love for basketball and hoops culture.
Making It
The Legacy of Maria Sharapova’s Little Black Tennis Dress
In 2006, Maria Sharapova wore a bespoke Nike LBD on the court that proved you don't have to sacrifice style for performance. To celebrate her 2025 induction into the International Tennis Hall of Fame, we made her a new one.