The shoes. The hair. The finish. At the 2025 World Athletics Championships in Tokyo, Shelly-Ann, a five-time world champion, ended her career her way.

Sofieke van Bilsen is a 29-year-old Dutch photographer with a passion for storytelling through imagery. She is in-house photographer to the German women's national football team, and was team photographer for the German Olympic Team in Paris 2024. She works closely with Nike athletes such as Faith Kipyegon, Eliud Kipchoge and Sifan Hassan.In her photography, she aims to create compelling visual narratives, focusing on the deep connection between emotion and athleticism. She strives to capture the raw moments behind the scenes, the untold stories of the journey,and everything in between, bringing the spirit of sports to life.Sofieke's personality creates instant connections with people, and she is loved by the athletes she works with. Her relaxed and enthusiastic personality complements an incredible skill level and ability to work in high pressure environments for athletes.

Sofieke van Bilsen

Photo Essay

Icon Shelly-Ann Fraser-Pryce Ran Her Final 100 Meter On Her Terms

Over the course of his career, LeBron James has shared his passion for the game globally, partnering with Nike to travel throughout Greater China during his offseason, galvanizing a nation in its love for basketball and hoops culture.

Journey of an Icon: 20 Years of LeBron James in China

Powering up steep ascents. Navigating gnarly descents. Whipping mountain winds. Ultra trail running is a relentless sport. But the payoff is well worth the grind.

Ultra Trail Running Can Take Everything You’ve Got — and Give You Even More

NExt volume

Conner Mantz Feature Loop

Davis Jones is the senior editor for about.nike.com. His areas of interest include sport science, performance product design and the history of sport.&nbsp;&nbsp;&nbsp;Born and raised in Oregon, Davis attended the University of San Diego. Upon graduating, he worked as an editorial intern for Farrar, Straus and Giroux. He was a writer and editor for Surfer magazine before returning to the Pacific Northwest to work for Nike in 2018.&nbsp;

Davis Jones

How do you convince athletes that, while what they’re currently wearing may work, the prototype they’re holding in their hands has the makings of something special?

Feature

How We Partner With Athletes On New Prototypes

About Nike - Stories from Inside NIKE, Inc.

Jazmine Hughes is a writer, professor and public speaker. Her work has appeared in The New York Times, The New Yorker, VOGUE, the Washington Post, and New York magazine, among many others, where she has profiled people such as Viola Davis, Whoopi Goldberg, Usher, Lenny Kravitz, Questlove, Sarah Paulson and Julianne Moore. She has two National Magazine Awards. Jazmine has taught writing classes and workshops at Cornell University, The New School of Social Research, and the Lower East Side Girls Club, and moderated panels for American Express, Netflix and the Tribeca Film Festival. She lives between New York City and Mexico.&nbsp;

Jazmine Hughes

Showing up for athletes, igniting employee pride, restoring relationships, stoking innovation. Elliott Hill's accomplished a lot in a year. He says there's far more to come.

One Year In, the CEO of Sport Is Taking Nike Back to Its Roots

When Eliud Kipchoge ran the 2025 New York City Marathon, he did it in a one-of-one Radical AirFlow top, bridging a material innovation from trail running to road racing. He was just as methodical with his feedback as you’d expect.

Making It

A Radical Solution for the World’s Greatest Marathoner

Melitta Baumeister has built a reputation for turning the everyday into something extraordinary — blurring the line between fashion and sculpture with pieces that seem to hold movement inside them. Now, she’s bringing that sculptural approach to Nike.

Explore Nike, Converse and Jordan footwear and apparel design stories featuring Nike Air Force 1, Nike Air Jordan, Nike Air Max and more.

Design

Welcome to the Family

5 Questions With Fashion Designer Melitta Baumeister

Nike Radical AirFlow Slow Motion Hero

The material innovation harnesses the power of the air moving around you to help maximize your body’s natural cooling mechanisms.

Nike Radical AirFlow Debuts a New Era of Breathable Apparel

Get a behind-the-scenes look at Nike’s World Headquarters and the places where we innovate, design and dream, all to serve athletes.

The Spaces Where Nike Creates the Future of Sport

Born of need and elevated by expertise and diligence, today the Department of Nike Archives (DNA) cares for hundreds of thousands of artifacts and a limitless vault of connected stories.&nbsp;The brand archive began organically in the 1970s and officially became DNA in 2006. The department’s purpose is to both preserve and accelerate the ever-evolving and interconnected story of Nike. “Knowing who you are and the fights you’ve come through can do huge things for morale, inspiration, and creativity. That’s what DNA provides.” - Phil Knight

Department of Nike Archives

Created from the experimentation and ingenuity of Nike's co-founder Bill Bowerman, the Nike Moon Shoe's unique design would shape the future of running for decades.

From Waffle Iron to World Stage: The True Story of the Nike Moon Shoe

Editor's Picks

Story Landing

The fastest woman in the world has always possessed steely resolve. Hear her describe it.

Nike exists to serve the complete athlete, and shares their winning mentality. As a champion for athletes and sport, Nike partners with athletes who share the belief that sport can break barriers, push limits, spark change and move the world forward.

Brand of Athletes

For The Win

Born Tenacious: How Tatyana McFadden Became the Champion She Is Today

Tatyana McFadden Motion Capture

An upgrade to one key product could be the unlock for the legendary track and field athlete to achieve her highest potential.

Tatyana McFadden Is the Fastest Woman Alive — the Nike Sport Research Lab Wanted to Help Her Get Faster

The two talk the importance of accountability, the beauty of setting random personal fitness goals, and the magic of unexpected synergy.

Stronger Together: Kaia Gerber and Kirsty Godso are Twin Flames

The duo talk championships, attitudes on the court, and leaving their mark on the game.

A’ja Wilson and Dawn Staley On Their Coach-Player Bond

Sometimes the best strategy is no strategy.

How Breaker Sunny Choi Preps for a Battle

We ask the track and field 400-meter hurdler how she closes the final stretch of the brutal event.

Fan 101

Anna Cockrell On Clearing Hurdles — Physical and Mental

Nike track and field coach Diljeet Taylor shares her secret to sprinting through the finish line.

How Pro Runners Prepare for a Powerful Kick

The champion shares how preserving her sense of realness comes from surrounding herself with the loved ones who’ll tell it to her straight, how she views the role of honesty in sport, and the thrill she takes in defying the haters.

Sha'Carri Richardson Thrives Off the Doubters

HOLD

The 20-year-old phenom speaks to transcending his own limits, banishing fear from his life, turning off his phone and more.

The Legend of Victor Wembanyama is Growing

It’s about more than running as fast as you can for a lap. Here, the champion sprinter shares her secrets.

Nike is celebrating a love of sport with the world by providing fandom-fueling stories and distinct, engaging experiences in Paris and beyond.

Powering Sport

Sanya Richards-Ross Explains How to Win the 400 Meter Sprint

Too close to call? We dust off the rulebook for five sports to explain how to crown a winner.

Your Guide to Tiebreakers in Paris

Representing and empowering Native athletes is only the beginning.