From signing Brasil and U.S. Soccer to debuting iconic ads and the first Mercurial boot, the period from 1994 to 1998 laid the foundation for Nike's presence and philosophy in the beautiful game.
Dive into Nike's newest football anthem — its meaning, its Easter eggs, its most memorable moments.
The tennis champion has a new outlook, an important "why," and a belief in herself that's never gone away.
Chief Innovation, Design and Product Officer Phil McCartney knows what the bar is when it comes to innovation at the Swoosh. This is how he’s making sure the company’s products clear it.
"When you give pathways to people in my community, we will deliver," says the Utah Royals defensive midfielder.
Shoemakers. Cobblers. Stitchers. Pattern engineers. They all partner with Nike in these unique facilities to perfect football boots — like the new Merc — for the game’s most elite as well as everyday footballers around the world.
With Cryoshot, legendary Nike football boots become wearable symbols of the here and now.
From a basement laundry room to a global headquarters spanning hundreds of acres, the throughline for the space remains the same: a belief in athletes, in innovation, and in knowing that the greatest is always yet to come.
With more than 20 years of experience over 12 roles, the brand President is guiding Nike’s new Sport Offense, taking the company back to its athlete-first roots, and strengthening the business for the long term.
We talk with the prospective No. 1 pick in the 2026 NBA Draft about his restless motivation, his path through elite pipelines like Nike EYBL and his hopes for his pro future.
"Design is not just executing or sketching," says the Chief Design Officer. "We are problem solvers."
Nike Air Liquid Max is the first Max unit to include internal cut-outs. It ushers in an era for the Air Max franchise where precision and complexity go hand in hand.