When the most decorated 100-meter sprinter ever stepped to the line for a final time, she told herself what she knew: That she was prepared, powerful, and this race was hers — for her. The next handful of seconds were to honor everything that had brought her to this moment.Green, yellow, and black hair whipping behind her — a self-proclaimed “daughter of the soil,” who chose to wear the colors of her nation’s flag for her final finish —&nbsp;gold-hued nails splayed in front of her, <a rel="noopener noreferrer" href="https://about.nike.com/en/newsroom/releases/nike-celebrates-shelly-ann-fraser-pryce" target="_blank">Shelly-Ann Fraser-Pryce</a> exploded off the blocks in the World Athletics Championship final in a capacity-filled Japan National Stadium in Tokyo. She ended her 100-meter career in the same way she began racing 18 years ago in Japan — with fierce speed, strength, and composure. It was a bold tribute to Jamaica, the nation whose unyielding support has carried her through two decades at the top of the sport.In her decades of dominance — from becoming the first Caribbean woman to win Olympic gold in the 100-meters in 2008, to returning as World Champion in 2019 after giving birth to her son, Zyon — Shelly-Ann has embodied the power of duality.&nbsp;The ability to have longevity in track and field’s shortest, most intense discipline; exuding femininity and self-expression in a physically demanding sport; proving motherhood and greatness can coexist.What athletes everywhere, and especially young girls, can take from Shelly-Ann’s lead: The courage to run your own race, on your terms. To trust that setbacks don’t define you, only your response to them. And the assurance that, if you believe in yourself and work with discipline, harmony is possible. Dreams and family, career and legacy.For that, and the now 276 incredible races and finish line moments, thank you, Shelly-Ann.Below, go behind the scenes of the G.O.A.T.’s final meet days in Tokyo.

The shoes. The hair. The finish. At the 2025 World Athletics Championships in Tokyo, Shelly-Ann, a five-time world champion, ended her career her way.

Sofieke van Bilsen is a 29-year-old Dutch photographer with a passion for storytelling through imagery. She is in-house photographer to the German women's national football team, and was team photographer for the German Olympic Team in Paris 2024. She works closely with Nike athletes such as Faith Kipyegon, Eliud Kipchoge and Sifan Hassan.In her photography, she aims to create compelling visual narratives, focusing on the deep connection between emotion and athleticism. She strives to capture the raw moments behind the scenes, the untold stories of the journey,and everything in between, bringing the spirit of sports to life.Sofieke's personality creates instant connections with people, and she is loved by the athletes she works with. Her relaxed and enthusiastic personality complements an incredible skill level and ability to work in high pressure environments for athletes.

Sofieke van Bilsen

Photo Essay

Icon Shelly-Ann Fraser-Pryce Ran Her Final 100 Meter On Her Terms

Over the course of his career, LeBron James has shared his passion for the game globally, partnering with Nike to travel throughout Greater China during his offseason, galvanizing a nation in its love for basketball and hoops culture. Just as LeBron’s career has evolved through different eras, his tours have represented different values over the many times he's visited since 2005. Below are some of his most memorable moments in the country.

2005-2009

LeBron began his debut tour in Beijing in August of 2005. He was invited to watch the awards ceremony of the Nike Battlegrounds tournament, but he’d depart as more than just a spectator. From the moment he stepped down in China, he believed his tour could become a cross-cultural exchange rooted in a shared love of hoops and a mission to inspire the next generation of young players in China. “Basketball is not only a sport, it's also a bridge that connects people," he said.&nbsp;“This is a great learning experience for everyone. I hope I can continue to help grow the game globally and inspire the youth in China to reach their dreams."

LeBron's legacy in China is woven into special China-specific iterations of his signature footwear. In 2007, LeBron James appeared alongside NIKE, Inc.'s then-President &amp; CEO Mark Parker to debut his Nike Zoom LeBron V "China" colorway.

LeBron returned to Beijing in 2009 after his MVP season where he enjoyed a hero's welcome. As part of his trip, he donated equipment and provided scholarships for the Zhenhua School, a school for the children of migrant workers in suburban Beijing.

To celebrate his season, LeBron was presented with an exclusive pair of the Nike Air Max LeBron VII, featuring a Shenyang-inspired design dubbed “Loyalty” created by the local artist Ray Lei, and a Shanghai-inspired design dubbed “Family,” created by the local artist Sic.

2011-2015

LeBron embraced his role as a global ambassador for the game, focusing on the opportunity to inspire China’s young players. In 2011, his tour expanded to eight days over four cities, promoting grassroots basketball through a series of skill clinics and tournaments.

In 2012, with a fresh gold medal to pair with his championship ring, LeBron James made a triumphant arrival in Beijing to kick off a four-day tour as part of the&nbsp;Find Your Greatness campaign. "Greatness is defined by how much you want to put into what you do," said LeBron. "Greatness comes with victory. It also comes with being able to come back from adversity."

In 2013, LeBron returned to China with plenty to celebrate: his second straight NBA championship and MVP awards for both the regular season and the Finals.

In 2014, LeBron James was the first mentor to announce the roster for the Nike RISE, designed to help players raise their competitive game and improve their skill.

In 2015, Nike RISE 2015 evolved with LED Courts and motion-tracking drills to create a pinnacle training experience, teach the fundamentals of basketball and push the boundaries of sports training.

An emotional finale saw four players chosen to represent China at the World Streetball Championships.

2016-2019

After winning another NBA title in 2016, LeBron entered Guangzhou to a massive championship parade, the streets flanked by tens of thousands of fans, many of them in Cavs #23 jerseys. It was a signal for just how widely James’ legacy had expanded throughout Asia.&nbsp;His More Than an Athlete campaign inspired young players to see basketball as one of many tools for affecting social change.

After a warm welcome from thousands of fans, he spent most of his time in Beijing working out with and coaching members of the Chinese Junior National basketball team.

Visiting primary schools throughout Beijing, LeBron shared his personal basketball experiences with young athletes, emphasizing the role that hard work, dedication and self-belief played in his path to success.

In 2018, the first day of his "More Than an Athlete" tour in Shanghai began with a panel discussion with students at the Shanghai Theatre&nbsp;Academy, and ended with a park shootaround. Hundreds of fans gathered outside the court to watch him play, hoping to catch a glimpse of the icon.

This month, LeBron flew to China for his "Forever King" tour, his 15th in the country and marking the 20th anniversary of tours in Asia. There, he joined some of the world’s most passionate hoopers and basketball fans, reiterating his commitment to giving back to the game across the world.

Over the course of his career, LeBron James has shared his passion for the game globally, partnering with Nike to travel throughout Greater China during his offseason, galvanizing a nation in its love for basketball and hoops culture.

Journey of an Icon: 20 Years of LeBron James in China

Hours of powering up steep ascents and navigating gnarly descents. Whipping mountain winds, glaring direct sun and biting evening temps. Getting mentally right with the fact that the next aid station is far, far away. Ultra trail running can sound like a grueling, relentless sport reserved for the wildest, most hardcore athletes among us.According to our <a rel="noopener noreferrer" href="https://about.nike.com/en/newsroom/releases/nike-acg-all-conditions-racing-department" target="_blank">All Conditions Racing Department</a> runners — six of whom just conquered pinnacle UTMB races across the French, Italian and Swiss Alps, on trails spanning 15 to 174 kilometers, with elevation gains of 1,200 to nearly 10,000 meters — the grit, determination, joy and freedom trail running gives you is worth every ounce of work. See for yourself.

<h3>ROSS GOLLAN</h3>Race: ETC; 15km with 1,200m elevation gain Global finish rank: 29th

<h3>MARIE NIVET</h3>Race: Experience Trail Courmayeur (ETC); 15km with 1,200m elevation gain Global women’s finish rank: 7th

CESARE MAESTRIRace: ETC; 15km with 1,200m elevation gain Global finish rank: 2nd

<h3>BAPTISTE COATANTIEC</h3>Race: Ultra-Trail du Mont-Blanc (UTMB); 174km with nearly 10,000m elevation gain Global finish rank: 11th

<h3>ANTHONY COSTALES</h3>Race: Courmayeur – Champex – Chamonix (CCC); 101km with more than 6,050m elevation gain Global finish rank: 15th

<h3>DREW HOLMEN</h3>Race: CCC; 101km with more than 6,050m elevation gain Global finish rank: 3rd

Powering up steep ascents. Navigating gnarly descents. Whipping mountain winds. Ultra trail running is a relentless sport. But the payoff is well worth the grind.

Ultra Trail Running Can Take Everything You’ve Got — and Give You Even More

NExt volume

Italian Factory Making of The Mercurial Intro Loop

Cameron was born in Rochester, New York, but grew up in the small town of Brighton, Michigan. Skateboarding and snowboarding were his life until he minted himself as a photographer. For the first 15 years of his career, after he moved to Los Angeles, he shot for skate brands almost exclusively, constantly pushing himself to capture a familiar subject in a fresh, dynamic way. It was like DIY photo school. Try never to be at ground level, and use everything around you to build a more interesting photograph in camera. Foreground elements, reflections, the grit of the street, sun flare, off-kilter perspectives, light trails — This creative restlessness culminated into a signature look that continues to evolve in exciting ways.His approach to visual storytelling envelops you in the moment. You feel like you’re the runner trying to beat your personal best, hugging the curves of a racetrack on a motorbike, bouldering with your friends, cycling against a spectacular natural panorama, or rounding up cattle at golden hour. “I like the challenge of making the product the focus but having each image feel honest and human,” says Cameron.&nbsp;&nbsp;

Cameron Strand

Shoemakers. Cobblers. Stitchers. Pattern engineers. These are only a handful of the specialists inside Italy's Montebelluna and Diamant workspaces, in which Nike partners with teams that guide a single football boot through 35 individual manufacturing steps. In about three hours, the shoe moves from pre-assembly to shaping and stitching to final build.This work represents the final stretch of a much longer journey — nearly two years of development, testing and refinement — to deliver Nike’s pinnacle football boot, the Mercurial.Nike came to the region in 1996, drawn to a place long regarded as the best in the world for boot manufacturing. For three decades, Nike has relied on the expertise here to provide old-world Italian craftsmanship to complement its advanced footwear innovations, using hands as often as machines.Inside the Montebelluna sample room lives a one-of-a-kind collection of roughly 300 pairs of foot lasts. These custom forms honor more than 200 players who’ve shaped Nike Football, from Cristiano Ronaldo to Kylian Mbappé to Sophia Wilson. And while Montebelluna perfects the boot for Nike’s most elite athletes, the process starts in the Diamant factory, where this year’s Mercurial Vapor 17 and Mercurial Superfly 11 are made for footballers around the world.Every iteration of the Mercurial builds on what came before, raising the bar for speed, performance and confidence on the pitch. For the artisans who meticulously engineer these boots, the reward goes beyond turning a “prototype into a masterpiece,” as one bootmaker put it. It’s the pride and responsibility of knowing their work will be worn by football’s elite athletes on the world’s biggest stage.Here, go inside the Italian workspaces where the Mercurial comes to life.

What It Takes to Make the Mercurial

<a rel="noopener noreferrer" href="https://about.nike.com/en/topics/nike-football-2026" target="_blank">See more of our Universe of Nike Football.</a>

Shoemakers. Cobblers. Stitchers. Pattern engineers. They all partner with Nike in these unique facilities to perfect football boots — like the new Merc — for the game’s most elite as well as everyday footballers around the world.

Inside the Italian Workspaces Where We Craft the Nike Mercurial Boot

About Nike - Stories from Inside NIKE, Inc.

After winning 73 singles titles, 14 doubles titles, four Olympic gold medals, and reigning as the No. 1 women's singles tennis player in the world for a collective six years, Serena Williams decided she was ready for a new challenge. In 2022, she announced that she was "evolving away" from tennis, playing her final match at the US Open that September against Ajla Tomljanovic. A retirement this was not: by that point, Serena Ventures, her venture capital firm, had raised more than $100 million dollars for start-ups focused on female and POC consumers, and she wanted to devote more time to growing that work even more. She was also 40, wanted another child, and knew that she didn't want to be pregnant and competing again. (She had her first child, Olympia, in 2017, eight months after she won the Australian Open, her 23rd Grand Slam, while eight weeks pregnant; she didn’t drop a single set.) Throughout her farewell tour, reporters and fans asked if she'd ever come back. She didn't say no. Now four years, and another daughter, Adira, later, the Nike athlete since 2003 is back on court. Her return competition is fitting — the Queen's Club tournament in London — where she’ll play doubles. Tennis has evolved since Williams took her pause, but then again, so has she. Below, in her own words, Williams shares her new outlook, why it's important for her daughters to see her return, and why she’s always believed in herself.

This return is not about wins or losses. I just want to have fun. I want to travel and I want to enjoy myself. I've always enjoyed tennis, but this time it's from a different angle. Every time I watched a tournament, I missed it. I miss the atmosphere. I miss the court.&nbsp; Still, what I'm looking for in a doubles partner is someone that wants to win and can win. I guess that hasn't changed! I’m choosing doubles because I'm not putting any pressure on myself to do singles right now. This is a good way to start for me.&nbsp; The only different thing in my training now is that I don't get angry. Although, yesterday, I did want to crack my racket. But I thought, ‘Serena, you're absolutely not going to do that.’ In the past, I would have. This moment is for my daughters too. I want them to see what a strong woman I am, who I am. Now, they'll be able to see what I do and the impact that I've had. There are so many different things that define excellence. But a lot of people don't understand the full work. We see lots of results that are really fast, things that seem like they happened overnight. But there's always some sort of sacrifice. To gain something, you have to not have something. You have to decide what it is. And sometimes, it's at a cost. &nbsp;&nbsp;&nbsp;&nbsp; Pressure can feel very heavy, but lighter if you step up to it and own it. There's this old saying, “He who doubts, loses.” Doubt is for those who don't want to win. You can't doubt yourself. I work very hard, but I also know I'm at a different stage in my life, so I learn how to get more bang for my buck without sacrificing my hard work.

Who Serena's Looking for In a Doubles Partner

When I first started playing tennis, I had to fight to just belong. As a woman, you have to fight to show what you have done, and what you can do. And not necessarily fight, but "calmly and confidently remind." When you're sure of yourself, it's ok to walk away and say, “This isn't for me right now.” I'm very fortunate that now I get to pick and choose the battles that I decide to fight. Some of those battles are great, especially if they involve my children, but other battles end with me saying, “You know what? Not my day today.” To stay on top, you have to welcome change. You have to pivot. Take learning AI, for example — I pivoted instantly. I don't wait, I don't think, I just do. That's how I've always been. Especially with my career, I've always thought, oh, Roger's doing that? I'm pivoting immediately. That's why I had the ability to play for so many years, I was always open to change. I changed my racket and my strings at a time where no one was doing it, and people thought that was really crazy. It was unheard of at the time. I did it, and then suddenly everyone else did it. My partnership with Nike is all about building and creating new. I can see Nike’s gotten back to <a rel="noopener noreferrer" href="https://about.nike.com/en/magazine/the-handshake-that-started-it-all" target="_blank">those roots of Phil</a>, starting each idea with “<a rel="noopener noreferrer" href="https://about.nike.com/en/magazine/phil-mccartney-is-showing-what-innovation-means-inside-nike-now" target="_blank">how do we help athletes</a>.” I love what's happening in <a rel="noopener noreferrer" href="https://about.nike.com/en/newsroom/releases/nikeskims-introduces-studio-stretch-material-innovation-collection" target="_blank">NikeSKIMS</a>. It embodies innovation. When I first saw that, I called Kim and said, "This is genius." I have always believed in myself. Other people believing in you is fantastic, but let's face it, that doesn't always happen. And there's a lot of times where people will say things that make you not believe in yourself. Having your self-belief is so important. Then, it doesn't matter what happens — it won't change your foundation. It doesn't mean you self-believe in everything, because, quite frankly, I don't. I always have to go to my foundation and say, “This is what I'm great at, this is what I'm good at — now let's build on it.”&nbsp;&nbsp;&nbsp;&nbsp;

The tennis champion has a new outlook, an important "why," and a belief in herself that's never gone away.

For The Win

In Her Return to the Court, Serena Williams Reminds Us Why She’s the GOAT

It’s 2015, and touring Nike’s world campus in Beaverton, Oregon, is Kobe Bryant, 6 foot 6 inches of genius basketball talent, and energetically curious about what his partner sport brand is up to in its product innovation spaces. The creator of Mamba Mentality wanders up to Nike teammates at work and asks, “Are you creating that epic s---?”That phrase from Kobe has become <a rel="noopener noreferrer" href="https://about.nike.com/en/newsroom/releases/nike-new-innovation-engine-announcement" target="_blank">the North Star</a> for Nike’s EVP and Chief Innovation, Design and Product Officer, Phil McCartney. It’s a call to action, and it spells out a mission as important to him as <a rel="noopener noreferrer" href="https://about.nike.com/en/magazine/bill-bowerman-nike-s-original-innovator" target="_blank">Bill Bowerman</a>’s mandate that the company should make athletes* better. “We’ve got the authenticity of Bowerman in the roots of the company, plus the athlete irreverence from Kobe, so put that together and it becomes a standard of excellence,” says McCartney. It’s the way he measures products: Is it epic? Does it make athletes better? “If it doesn’t, then we shouldn’t do it."

Before McCartney came into his role in June 2025, Nike had no shortage of ideas and sport-science research. What it needed was focus, the muscle memory to turn its athlete insights, science-backed data and design and product ideas into intentional, sharper, more epic swings. A little chutzpah couldn’t hurt either. “I wanted us to get our swagger back, to be more responsive, have a competitive spirit and an athlete’s mindset about the work,” says McCartney.A clear strategy, ruthless prioritization, and license to dream came through in short order. Last September, the Innovation team organized as “IDP” — Innovation, Design, Product — an acronym that McCartney says belies the creation process: Before his team does anything, they have to innovate,&nbsp;then&nbsp;design, and the product is the outcome. At the same time, the company launched its <a rel="noopener noreferrer" href="https://about.nike.com/en/magazine/amy-montagne-the-force-returning-nike-to-sport" target="_blank">Sport Offense</a> — organizing teams enterprise-wide by sport to better serve the athlete. His two immediate goals in his role: connect <a rel="noopener noreferrer" href="https://about.nike.com/en/magazine/meet-the-nike-mind-team" target="_blank">product back to science</a>, taking advantage of the company’s ability to scrutinize and study like no one else, and shore it up with the art of athleticism. And build a deeper, holistic approach to innovating that better connects teams across NIKE, Inc., creating one engine that accelerates product creation.

McCartney says he's at his happiest in creative spaces on campus — the <a rel="noopener noreferrer" href="https://about.nike.com/en/newsroom/releases/inside-the-serena-williams-building" target="_blank">Serena Williams Building</a>, the Michael Jordan Building, the <a rel="noopener noreferrer" href="https://about.nike.com/en/newsroom/releases/inside-the-nike-sports-research-lab-lebron-james-innovation-center" target="_blank">LeBron James Innovation Center</a> and Converse spaces, and the Bowerman Footwear Lab, where he says teams create magic every day. This 90,000-square-foot space tucked inside the campus’s Mia Hamm Building is an imagination machine for sneaker creation. Amidst heaps of colorful bolts of fabric and foot lasts, McCartney is like a kid at Disneyland, grinning at the technological abilities at the company’s fingertips. “This footwear lab changes how people think about creating product and designing —&nbsp;it’s our test kitchen,” explains McCartney, emphasizing that&nbsp;this&nbsp;is the space where you’re reminded that Nike is a product company serving athletes through new solutions. One of the most exciting parts of the space to McCartney is its real-time prototyping capabilities and the ability to tinker with a product idea for an athlete <a rel="noopener noreferrer" href="https://about.nike.com/en/magazine/how-nike-built-its-world-headquarters" target="_blank">visiting campus</a>, then instantly modify the proto based on their feedback.That innovator’s spirit goes hand and hand with another classic Nike strategy: Get out into the communities and know your people. “I want us to go grassroots again, to operate a hyperlocal model and be so connected with the athletes that we can anticipate their next need,” says McCartney. Sitting in his fifth-floor office in the Sebastian Coe Building, he pulls out his computer and flashes up a deck that goes deep on his innovation teams’ three major product focuses for Nike’s next fiscal year. You can see, he explains, how these three product constructs can be adapted by region, by sport and by athlete. The tight lineup didn’t start this way, he adds. Winnowing down the most innovative products to these three constructs took months of killing good ideas in favor of great ones, then punching those up to be epic.One step to making this a reality, says McCartney, is to bring key partners along. He’s fresh off a two-week trip to Asia, where he says he worked directly with factory owners he’s known for 20 years. “We walked through the steps to accelerate my teams’ ideas from concept to final product faster and more efficiently,” he says. “This is an essential part of revving our innovation engine and solving challenges in real time.”

Like everyone else he knew growing up, McCartney wanted to be footballer. The sport was the lifeblood of Newcastle, the city in northern England where he was raised. Football was also one of the clearest paths out of the working-class town, a place where most people left high school after 16 to start earning money. College was something that other people did, and opportunities elsewhere, like the U.S., seemed about as close as the moon. So, along with the rest of the boys he knew, McCartney joined his school football team, shoring up dreams of kicking his way into the Premier League.After his first few uninspiring games, his dad suggested he try something else. This was young Phil’s first lesson in editing and prioritizing, walking away from an okay idea for a better one. McCartney tried a running club, set up by local parents to keep their kids out of trouble. The families operated on a tight budget&nbsp;— his father installed drywall, and his mother worked in youth community building — and the rule within the club was that once you outgrew your trainers, you passed them down to a younger kid. McCartney was soon in possession of a pair of bright orange-red sneakers, replete with a yellow Swoosh as electric as lightening. “Imagine getting that as an 11-year-old kid,” he says. He loved them so much, he slept in them. “I had no idea what Nike was, didn’t know it was American, never even heard of Oregon.” But he knew how the shoes made him feel: invincible, strong, fast, capable.&nbsp;The first race he ever won — a 1,500-meter on the track — was in Nikes.He punctuates this story by pulling out a pair of those exact Nike Flame spikes on a January morning in Glo’s Cafe at the base of the LeBron James Innovation Building on Nike’s <a rel="noopener noreferrer" href="https://about.nike.com/en/magazine/how-nike-built-its-world-headquarters" target="_blank">Philip H. Knight Campus</a>. (These aren’t the same shoes he had as a youth, but rather a pair he tracked down later on.) They’re more than just leather and suede: The shoes are a reminder of his duality, who he is and who he’s been, and what has kept him going. The kid who filled his hours doodling sneakers; the teen who started working in retail to help support his family; the young man who applied for his dream job at Nike, becoming a Nike EKIN (because these experts are supposed to know the brand’s products backward and forward); and now, the leader who sets its strategy for innovation, design and product.McCartney knows persistence, intelligence and hard work brought him to where he is today, but for years, he says, he couldn’t help feelings of imposter syndrome, of thinking he was still that working-class kid from middle-of-nowhere-England pretending to be just as sophisticated as everyone else. To this day, he says, those feelings can creep in on him. “I’m proud of where I’m from, but there is just such a huge gap from where I was to where I am,” says McCartney. That fact makes it all the more important, he adds, to show his teams that they can be their authentic selves. “I want our people of all backgrounds to feel comfortable here,” he says, adding “it’s hard to be creative if you’re trying to be someone else at the same time.”McCartney credits some of this managerial approach to Vincent Coates, a Senior Director, Footwear Product Development Lead, for Global Football, who taught him that a great leader provides an environment for people to feel empowered. And Coates confirms that McCartney’s earned that: “I’d walk through a brick wall for Phil,” he says, calling him a leader who is as much at home leading an offsite to discuss footwear as he bringing the levity to diffuse the day-to-day pressure — like when he donned an Elvis outfit and sang Suspicious Minds to lighten the team mood (that story is fact-checked and confirmed). Coates says the company’s return to being a player in the global football market came from strategies like McCartney’s insistence on bringing siloed teams together. Before he took the role, Innovation sat separately from the Product and Marketing teams. Now they’re all connected and pulling toward the same focused goals. “Phil’s created a greater team and this culture of belonging, inclusivity and fun,” says Coates. “Yes, we have challenges. But now, because we’re figuring things out together, it’s an enjoyable journey. That’s the impact he has on people — he makes you want to be all in.”

Since childhood, sport has taken McCartney on some of the pivotal journeys of his life. Races gave him his first taste of exploring different parts of his home country and mixing with different people. With sport, “the world gets bigger and bigger,” he says. And because of his long-held dedication to running, he brings a particular empathy to his work and the plight of the athlete. He knows what it’s like to push yourself beyond what you think you could possibly do, to compete against yourself, to wake up at 5 am for a run, because that’s what he’s trained his mind and body to do. It’s a viewpoint he cherishes in his job, and one that athletes cherish within him. McCartney and legendary marathoner and <a rel="noopener noreferrer" href="https://about.nike.com/en/magazine/eliud-kipchoge-radical-airflow-new-york-city-marathon" target="_blank">Nike athlete Eliud Kipchoge</a> have been friends for more than a decade, and the record-breaking runner says that he and McCartney talk about everything: innovation, trail shoes, blisters, their families, the future of the company. Kipchoge loves that they can do that while on a run. “It feels great for me to talk to someone who was an athlete himself, who is working with Nike and&nbsp;is among the decision-makers,” says Kipchoge.Listening to athletes is not only one of the most inspiring and motivating parts of the job, McCartney says, but a key to making it all work. “The biggest thing in innovation is to take a chance with the athletes and whatever ideas they might have,” he says, citing <a rel="noopener noreferrer" href="https://about.nike.com/en/newsroom/releases/six-reasons-why-breaking2-goes-beyond-26-2-miles" target="_blank">Breaking2</a>, the 2017 project that ultimately helped Kipchoge <a rel="noopener noreferrer" href="https://about.nike.com/en/magazine/10-greatest-nike-air-sports-moments" target="_blank">complete a marathon in under two hours</a>. “It leads to huge advancements in sport, human potential and technology, and we need those moments just to think differently and bigger."

Like Nike athletes, McCartney wants his team to be bold in their approach to innovation and creativity. He knows, though, that it all starts with him as a leader: “I’m always balancing care with competitiveness,” he says. “We’ve got to win. So how do you create the conditions to do that?” His role isn’t just to execute or delegate; he also wants to create the right conditions for people to do their best work. “We don’t need people to be told what to do; we have loads of incredibly talented people,” he says. “What they need is direction, trust and the air cover to go after something big.”While McCartney may still be a bit incredulous about leaving Newcastle, when he visits home, he likes to talk to the local kids about his journey: that you can go from being a young runner propelled by the potential in your soles to the executive who guides their production. And not only the sport science that helped create them, but the look, the feeling and the heat&nbsp;that make a new generation of kids wear those shoes to bed at night.That’s the standard the company’s embracing again under McCartney’s guidance — in the lab, in athlete conversations, in the prototype, in the edit, in the final product. Nothing less than epic s---.

*If you have a body, you are an athlete.

Chief Innovation, Design and Product Officer Phil McCartney knows what the bar is when it comes to innovation at the Swoosh. This is how he’s making sure the company’s products clear it.

Feature

What Creating Epic Means Inside Nike Now

For kids around the world, going pro in a sport is the ultimate dream. But seeing is believing, and for Indigenous youth in particular, there are fewer professional athletes to look up to. But Madison Hammond — who is a member of the San Felipe Pueblo (Katishtya) and Navajo (Diné) tribe, Black, and a defensive midfielder for the Utah Royals — had a role model. Her uncle, Notah Begay III, was a professional golfer on the PGA Tour who started the NB3 Foundation, one of the nonprofits that Nike and the <a rel="noopener noreferrer" href="https://about.nike.com/en/mission/initiatives/n7-fund" target="_blank">N7 Fund</a> have supported, when she was a child. “At the time, I didn’t fully understand how close I was to excellence,” Madison, the first Native American athlete in the NWSL, says. “I think in Indigenous communities, excellence isn’t always the first attribute that’s given to us, but it was ingrained in me from a really young age.”&nbsp;&nbsp;Growing up in New Mexico, Madison started playing soccer when she was 5. At the age of 9, she moved with her mother to Arlington, Virginia, and was catapulted into the highly competitive world of youth soccer. There, her coaches told her that if she put in the work, she had the potential to be as good as she wanted to be — and it became her mantra.&nbsp;Returning to San Felipe Pueblo during summer vacations, Madison attended an NB3 Foundation–sponsored summer camp, where she played soccer all day on a turf field provided by the foundation. She could see the reservation’s sacred hills from the bright green pitch, a stark contrast to the surrounding brown landscape. By playing on a team with other Native American girls, Madison was able to immerse herself both in her culture and her sport. It was empowering.&nbsp;&nbsp;Here, in her own words, Madison tells us about chance, circumstance, her road to success, and the legacy she hopes to leave other young Indigenous athletes.&nbsp;&nbsp;

The Record: When did you first realize that you had a real talent for soccer?Madison Hammond: I was around 10 or 11 years old when that feeling first kicked in. I knew that I didn’t just want to be good, I wanted to be great.TR: You’ve talked about your uncle as your role model. How has he inspired you?MH: My uncle was a professional golfer and a Nike athlete. I think he’s inspired me in two different ways. One, the fact that he was the first Native American in his sport as well. He also established the NB3 foundation, which has been around my whole life. I played on a team that was through his foundation, and my other uncle was my coach. Being able to do that on our reservation with other girls that were from San Felipe Pueblo was really impactful for me. That’s just not what I have been able to do throughout my whole soccer journey. I’ve typically been one of the only Black/Brown girls on the team. I didn’t realize how impactful it would be for me 20 years later.TR: When did you know that you wanted to play professionally?MH: I didn’t go into college soccer with the intention of playing professionally. I went into it wanting to be the best I could be. That has been my mindset my entire life: As long as I am improving, as long as I’m getting better, nothing will stop me.TR: Have there been any major hurdles along the way?MH: I went to a college that was primarily white and very affluent, and I felt like I was out of my depth. It was the first time that I had to challenge myself to remember who I was and to remember what my values were and why they made me successful as a soccer player. Everything comes back to my traditional beliefs.

Madison at four years old playing soccer on the Young Dragons team in Albuquerque, New Mexico.

Madison at five, photographed with her aunt during a traditional celebration in San Felipe Pueblo.

Madison in elementary school playing soccer for Prince William Soccer Club in Woodbridge, Virginia.

TR: What was the transition like from playing college to playing professionally?MH: In college, I played every game, I rarely came off the field, I played 90 minutes and out, I was captain my junior and senior year, I was named second-team All-ACC — everything was hard, but it was also easy. Everyone tells you you’re the best, everyone tells you all these amazing things about yourself. And then you get to the pro level and you’re a rookie, and literally you are back to the bottom after over a decade of playing soccer. They don’t teach you the coping mechanisms for that.TR: How did you deal with that?MH:&nbsp;I think because of who I am and the family that raised me, I never really addressed when things were difficult. Being able to validate an experience, like, “It’s okay to be upset, it’s okay to not always be perfect, it’s okay to not always achieve that excellence that you are pursuing every single day.” I was so used to “rub some dirt in it, get over it, if you’re having a bad day just push it down.” Pushing all of that down for my whole life came up in these crazy ways my first few years as a pro, where you’re suddenly doubting yourself and your confidence is dampened because you are not playing a game. I realized that I put too much value in just being on the field and put not enough value in the fact that I’d made it to this level.TR: When you reflect on your journey, what has changed? What have you learned since you started playing professionally?MH: I can see how easily doubt and hesitation can derail a career. This is my seventh year as a professional soccer player. Personally, I don’t think I ever gave myself enough credit for being a good soccer player until I was older and was able to look back. In the moment, you feel like you are executing the mission every single day. You come in, you train hard, you play hard. But I don’t think I gave myself the credit I’d earned. One thing I want to get better at is celebrating my journey.

Madison and TJ Kahoalii, a soccer player who is Tolowa Dee-Ni' Nation and Kanaka Maoli (Native Hawaiian) are the faces of Nike’s summer ‘26 N7 Collection.

TR: What does this <a rel="noopener noreferrer" href="https://www.nike.com/n7-native-american-indigenous-heritage" target="_blank">N7 Collection</a> represent to you? How does it feel to now have a role in bringing it to life?MH: To me, N7 represents opportunities for education and conversation and shows how incredible all these different communities and tribes are. I think that this collection shows that we can be a part of the mainstream culture. It is a dope example of Indigenous design influences, and it’s come together into something that feels really authentic. There’s a design motif that mimics a modern pueblo; the colors represent the mountainous terrain, clay and water. All of these things bring so much meaning to me, my family and my people.&nbsp;<a rel="noopener noreferrer" href="https://about.nike.com/en/newsroom/releases/nike-s-new-n7-collection-celebrates-indigenous-communities-on-and-off-the-pitch" target="_blank">It feels like such an honor to have this N7 Collection come to life</a> and have it centered around soccer and Indigenous people from the Southwest — and to be the face of it. It is a unique blend of everything I am.TR: What is your goal as a representative of your community?MH: As a woman of color, one of my foundational pillars is to be an active participant in the communities that I occupy. I think having that consistency in my traditions and beliefs has given me the confidence to live bravely in the sports world. It can be a lonely place, and by using the innate experiences that I have access to as an Indigenous and Black woman, I can approach every team I’m on with the same perspective and desire to be an active participant and the best teammate that I can be.TR: How would you like to inspire the next generation of Native American athletes?MH: I think the best way I could inspire the next generation of Native athletes is to continue striving for on-field excellence and remember to give back to where I came from. Now there are Native athletes doing amazing things; there’s Janee’ Kassanavoid and SilentRain Espinoza. It makes me feel really positive to know that I’m not alone in carrying that message of visibility and opportunity. It’s a reminder that when you give pathways to people in my community, we will deliver.TR: What kind of legacy do you want to leave?MH: I hope to be a reminder to young people that if you come from a small town, it’s okay. If you come from a small community, it’s okay. You can still make it to this level.

"When you give pathways to people in my community, we will deliver," says the Utah Royals defensive midfielder.

How I Got Here

On the Road to Excellence, Madison Hammond Is Celebrating the Journey

On an early Wednesday morning in February, Amy Montagne stands in front of a small production team in the Serena Williams Building on the Philip H. Knight Campus in Beaverton, Oregon. The President of Nike has a presence — commanding, assured and dressed in hues of black. She stands on a makeshift stage while the crew adjusts the lights. Whether or not the camera’s recording, Montagne is on, personable and assertive and ready to go, despite waking up well before sunrise. She says the energy and passion it takes to do that day over day, week over week, comes from the shared dedication of the teammates surrounding her during her more than two decades with the company: “Bringing my A game is critical to my role, because I want to rise to the level of the people around me.”Montagne is filming a message for the global Nike Team Meeting in Milan, a thank you to the tens of thousands of worldwide employees for the hard work leading up to the winter’s major sport moments — the Super Bowl, All-Star Weekend, the Winter Olympics — and a rallying cry for the hard work everyone knows is still ahead. After her first read-through under the lights, a make-up artist dabs her face with a sponge while she listens to feedback. Her delivery — only two takes! — earns applause, and she laughs. “This is not a normal day,” she promises.But when a day in the life of the president of the world’s largest sports brand can encompass anything from lunching with premier athletes to leading meetings on global sport brand strategy to snapping a pic with Kim Kardashian for her Instagram grid during the NikeSKIMS launch in New York (this one jackpotted Montagne cool points with her triplet teenage sons), maybe the normalcy is found in accepting that every day will be different. And that’s exactly what she loves about it. “Each day, you get new information: People loved a certain product drop, a new sport campaign resonated with a specific community, an athlete’s authentic style led to a whole new way of dressing to compete,” she says. “The energy of that immediate response from people who love Nike is what inspires me.” The question that she has asked herself to guide each unique day over her two decades at the company remains the same: “How do we lead our teammates and this brand to greatness?”

When Elliott Hill accepted the NIKE, Inc. President &amp; CEO position in 2024, bringing the company back to its sport roots and focusing on the athlete was at the top of his to-do list. Nike needed a turnaround. After years of dominance, the brand was no longer the untouchable giant in the sports industry, and upstart brands were clawing away at the Swoosh marketshare. Nike’s once-clear mandate to be steeped in sport by listening and serving the athlete had turned murky. Finding a visionary leader to drive a vigorous reestablishment of the brand's credo was key, and the path to that had to be through strengthening the relationship with athletes (and that means Nike’s definition of “athlete” — anyone who has a body).Hill needed a trusted leader for the Nike brand who could lead its new Sport Offense, a plan that rebuilt the company and its priorities by sport, allowing teams to go deep on what those specific athletes need. This right-hand leader would need a not only a mind for end-to-end strategy, a commitment to innovation, and an adroitness for emotional storytelling, but also the skills to make deliberate choices to strengthen the business for the long term, activating Nike’s many levers to connect with athletes, sport communities and fans across the world. Hill had a clear choice: Amy Montagne.Over her 12 roles and 21 years at the company, Montagne had established herself as a healthy balance of left- and right-brain — an outside-the-box thinker who also uses “spreadsheet” as a verb — and was a motivating force behind Nike’s new sport-first operating model. “She always asks, ‘How is this connected back to sport, back to the athletes?’” says Hill, outlining her strategic filter. That comes from her unwavering dedication to the benefits of sport that go beyond playing: In high school, for example, Montagne tried out for the basketball team but didn’t make the cut. Instead of walking away, she doubled down and became the team’s statistician, a role that encapsulated her talent, her secret sauce: She can see the whole court, identify people’s unique abilities and skill sets, and use that data to help make the whole team better.

Montagne is a straight shooter, with the sort of no-filler management style that makes it clear what she’s thinking. If she works with you, she believes in you. And she’s the first to admit that she expects big things. But she knows that success is achieved only by pushing past what you think are your limits, and as a team. Charles Williams, Global Vice President of Footwear, wasn’t remotely surprised when Montagne became the president of the Nike brand. For years, he’d known her as a “courageous, empowering” leader, one who was just as likely to come meet Williams in his office as he is to meet her in hers. It’s a small gesture with a big ripple effect. Not only does it show respect for his time, says Williams, but it’s also an opportunity for more junior employees to get a bit of face time with her. Hill likens her to a coach and notes how many relationships she’s fostered during her time at Nike. “Because of Amy’s level of clarity and accountability, she builds trust with the team, and then you get the followership,” he says.Once, Montagne received feedback from her team that, while she has extremely high expectations, they knew that she has those same high bars for herself above all. “It was one of those moments where I felt really seen for who I am,” she says. And that approach has resulted in a genuine loyalty between Montagne and her teams — she gives people the tools, guidance and space to be great, and in return, they are.&nbsp;

Nike’s winning history is never far from Montagne’s mind. It excites her that everyone around her knows they have big, and well-made, shoes to fill. “Every product, every story we tell, every marketplace execution has to be done with uncompromising excellence,” she says. How does she make that happen? By asking honest questions. Is the product living up to our expectations, what we know this company is capable of? Is that the best way to tell the story? Is the execution the most premium, sustainable way we can do it? Did we give it absolutely everything?If that philosophy sounds almost unbelievably driven, well, that’s on purpose. And it’s what makes her ideal for the job. “Amy's the leader Nike needs right now,” says Hill, “and I believe the structure we have in place, the team she’s put in place, the expectation that she set, is going to give us that sharp clarity against the different consumers we’re serving, and that will unlock another wave of growth.”

Only recently has Montagne allowed herself — her full self — to be seen in the workplace. Early on in her career, working at the corporate headquarters for The Gap, in San Francisco, she was known for leaving her personal life at the door. Work was work, home was home, and never the two shall meet. “She has a strength to compartmentalize things to be able to move through adversity,” says Janet Hayes, her former coworker, longtime friend and current CEO of Crate &amp; Barrel. But that also meant that people had a harder time getting to know her. “I’m watching her now, in the last couple of years, become a different kind of leader who is braver and a little more vulnerable, and I think that’s an evolution of her leadership that’s going to take her far,” says Hayes.&nbsp;For Montagne, the shared trauma of the pandemic illuminated a new managerial approach. For the first time in her career, everyone she knew was going through the same struggle. There was no reason to pretend it wasn’t happening, so why not face it head on? The comfort that came with that allowed her to bring more of her personal life into the workplace. Not as a proselytizer, but as a person. “I am who I am because of the life experiences I’ve had,” she says. Having kids later in life, going through a difficult IVF journey, having triplets when she thought she was having a single child, and being all too familiar with grief and family loss&nbsp;— these are truths, as integral to understanding Montagne as her management style or work habits. “We all have these things, and you find the right ways to bring your personal and professional lives together; to be your true, authentic self; and to support people to be theirs,” she says.Seeing a leader like Montagne be vulnerable and sincere in the workplace has allowed others to do the same. “She’s a real one,” says Williams. “You need that in this organization, because it shows people they can be themselves.”

Montagne’s true self at Nike is pure energy. She has a palpable enthusiasm for the job, a humming aura around her. Her role today is a culmination of a steady focus throughout her career, starting from what drove her when she was working retail in high school in Arizona: a curiosity about the consumer. Even then, she was fascinated by buying habits. What do people like? Why do they buy the things they do? How does fit, color and style make a difference? That desire for understanding makes just as much sense for Montagne now as it did back then. “In a big company, driving billions of dollars of revenue, everything gets clear when you come back to a consumer and their insights,” she says. “Nike can seem so big, but in the end, we’re shop owners.”As an undergrad at Santa Clara University, she enrolled in the retail management institute, where that curiosity became a tenable career path: This was an actual job, being a buyer for a store. “And that was it!” she says. Her path unfurled before her, like a finger before it beckons. She graduated with a degree in communications, sharpening the storytelling skills that now drive Nike’s most simple and powerful message: that sport can change the world. That’s a fact Montagne’s seen time and time again, be it watching her kids commit to and improve at a new skill or being part of grand moments, like the Super Bowl or World Cup. “In a world today that has so much challenge and change, sport is the unifier that really brings people together,” says Montagne.

After graduation, she completed buyer training at Walmart headquarters and took a role as an allocation analyst at Gap Inc., capping off 11-hour days by running across the Golden Gate Bridge, training for marathons with friends. Her sport of choice has changed — now you’re more likely to find her in a pilates studio or cycling class — but her tenacity and drive for excellence is the same. Her husband, Pete, formerly a category manager at Nike, calls her the hardest worker he’s ever met. (Their pairing was a matter of fate; though they attended the same college, they didn’t meet until after graduating, when Pete was working at Nike and Amy had just started.) More than anything, Pete says, Amy is smart, sharp and prepared. Though that hasn’t always come easily; she’s had her fair share of shoot-down remarks, plenty of times where she’s been the only woman in the room, he says. “What she does that sets her apart is create a culture of inclusivity. She cares about her team, about mentorship, about elevating people’s careers.”

Her passion and commitment to champion women is well-represented in her office, on the fifth floor of the Sebastian Coe Building, where an oversize copy of the company’s 1996 print ad “If You Let Me Play” sits on her desk. Working with top athletes like A’ja Wilson, Caitlin Clark and JuJu Watkins is one of the most fulfilling parts of her job, which includes “doing everything I can to show them support — that we want to learn, listen and meet them where they are, and keep doing that as they succeed,” she says. The bar isn’t what the world expects Nike to do. “It’s giving so much more than that,” she says, “what we know our athletes deserve.”When Montagne took over her current role in May 2025, she and her team went on a retreat to hammer out a clear vision for the Nike brand. The company will always be about sport, they contended, but the evolution had to come from following the lead of the Nike athlete. “They don’t compete just to be like anybody else,” she says. “They say, ‘I can do it better, faster, stronger, more stylish.’ They break things to be better — and that’s what we’re meant to do too.”

For Montagne, that means taking her vision of the Nike Sport Offense — establishing more than a dozen specific sport focuses and creating the teams that power them — and nurturing those sport cultures, from running and global football and basketball to golf, tennis, training and more. Each of these has its own personality, energy and nuances, and, essential for Nike, its own aesthetic. For example, the look of running, Montagne says, is style, for everyday and professional athletes alike. She points to Sha’Carri Richardson, who doesn’t run fast and break records in spite of her long nails or false lashes — she does so because of them, how they allow her to be her authentic self. Show up as the most real version of you, Montagne says, and you perform at your best. That’s a tenant that stretches across sports. “Look at the relaunch of the ACG brand at the Winter Games,” she points out. “The brand has legitimate outdoor legacy and innovation, and products that speak to an epic, unique style.”As our interview ends, Montagne is in her fifth floor office, seated at her desk and turning to the next events of the day: meetings, presentations, preparations. You can see her mind whirring, just like that high-school statistician. The court is bigger, but her diligence has remained the same. She’s surveying, watching her teams’ plays and noting what must happen next to make everyone, and the brand, better. The through line, to be sure, will be sport. To know where Nike is going next, look to where the energy is in the world behind sports, behind athletes. Wherever you find that, you’ll find Nike, supporting, listening, learning — and fiercely competing like no other.

With more than 20 years of experience over 12 roles, the brand President is guiding Nike’s new Sport Offense, taking the company back to its athlete-first roots, and strengthening the business for the long term.

Amy Montagne: The Force Returning Nike to Sport

Five games into his professional career, on his third straight road game, Victor Wembanyama was already at home in the NBA. He scored 38 points, grabbed 10 boards and put up two blocks by the end of the night. At season’s end, he’d average nearly four blocks a game, leading the league.&nbsp;Victor is all unreal numbers. The 20-year-old’s&nbsp;7’4” frame swallows every square inch of the court. Offensively, he’s fluid and mobile. Defensively, he’s a one-man zone, able to turn away opposing fast breaks through his size and his stare. Evaluating rookies in the NBA is usually a challenge of evaluating their floor. At a minimum, what can this player become? He entered the league, and instantly, the question was how high his ceiling might be — or whether there was one.&nbsp;Here, Victor answers our questions on what it takes to win — from transcending his own limits to banishing fear from his life. I knew from an early age the kind of professional I wanted to be. There’s a lot of things we have to do as pro athletes that people in other jobs don’t need to worry about, like getting enough sleep after you play a back-to-back and fly to a different time zone. I decided I need to get better sleep. When I start my dinnertime meal, my alarm for the next morning is already set on my phone, and I’m not going to use my phone for the rest of the night.&nbsp;I’m lucky in that I can say I’m competing for multiple places. Wearing the France national jersey is one of the strongest feelings I know. In the NBA, I’m attached to the city of San Antonio. I’m a part of it. They’ve welcomed me.&nbsp;

All my life I’ve been much taller than everyone on the court. So, when coaches saw me doing dribbles through the legs and doing fadeways and stuff, their first reflex was to tell me not to do it. All my life there’s been this pressure to put me in a box. It’s been the toughest battle I’ve fought my whole life. Now, I do have more freedom than before, but I'm convinced that my freedom wouldn't be here without my efforts to go against those stereotypes.Here's what I’d tell any kid who’s struggling with something:&nbsp;When I was 12 years old, I went through a discouraging period. I was having trouble with my shot during my games. I obviously was growing a lot at that time, and I was even skinner than I am now, so I had trouble getting my shot off consistently against defenders. My coach told me, ‘When you’re a professional, you’ll be working on the present. But right now, you’re working for the future.”&nbsp;Seeing a kid wear my jersey is special. Any time I catch highlights of our games, I like watching the reactions in the stands, and you naturally see the kids who are wearing your jersey. It’s not the first thing you think about when you become an NBA player, but you realize you can positively influence the next generation through something you love. It’s beautiful.&nbsp;It really saddens me when I see a lack of ambition from people. Usually, it comes from being scared and thinking ‘I’m not enough.’ Assuming that things are too big or too ambitious are things I’ve decided to banish from my life.At the end of the day, it’s on you to define what your goals are in life, what you want to become. Winning is accomplishing those things that matter most to you.&nbsp;

I want to help create a new era of dominance for French basketball. That involves promoting the sport and making it more popular in the country for our youth. For professional basketball in France, I think our potential doesn’t match our current investment. How can we improve our facilities? How can we train the best staff? We just need to match our potential and foster our pool of talent that’s already here. France has the brightest future of any country in the world for basketball.Someone asked me how I make sure my name doesn’t grow bigger than the Spurs organization. That will never happen. The team wants me to succeed and be the best I can be. They’ve made a lot of sacrifices for me. I want the whole organization to know how much I understand all that they’ve done. Sometimes it’s a little thing, like sending a text or welcoming someone new to the organization. I try to show people their worth in all they do. I’m not scared to grow bigger than them, because I want to make the Spurs as big as I can. I want to give back to them as much as possible.&nbsp;I don’t think anyone could have a higher expectation for me than I have for myself. So, it’s really no big deal when I hear people call me a once-in-a-generation player. The only people to whom I have something to prove is my coach and my team. Even my parents don’t have expectations for me, they just want me to be happy. When I don’t want to see all that pressure, I turn off my phone. It’s simple as that, but there’s really no pressure or expectations. I never felt like I had something to owe to the world. I’m just playing basketball.

The 20-year-old phenom speaks to transcending his own limits, banishing fear from his life, turning off his phone and more.

The Legend of Victor Wembanyama is Growing

There is a moment Martin Lotti still sees clearly in his mind. He was 16 years old, a Swiss exchange student standing in the original Niketown in Portland, Ore. — a kid from Fribourg, a town of fewer than 40,000 people, who had arrived in the Pacific Northwest for what was supposed to be two weeks and became a year. He left Niketown holding a pair of Air Max 180s and a Michael Jordan Wings poster, the one that reads:&nbsp;"No bird soars too high if it soars with its own wings."&nbsp;His host family snapped a photo of him outside the store, mid-Jumpman pose, arms wide, grinning.That photograph would travel with him across two decades of craft, curiosity and creative ambition. And one day, while serving as Chief Design Officer for the Jordan Brand, Lotti stood in front of Michael Jordan himself and showed him the image."This is why I fell in love with the brand as a 16-year-old,"&nbsp;he says, sitting at the Philip H. Knight Campus on a cool February morning, dressed in an immaculate all-white fit that reflects an understated confidence.&nbsp;"To have the person from the poster over your bed actually standing in front of you — that was surreal. One of those moments where you think: How did I get here?"

Getting to Nike was never a straight line — and that, Lotti will tell you, is exactly the point. After finishing high school in Switzerland, he enrolled at ArtCenter College of Design in Pasadena, Calif. A woman in his visual communications class mentioned she'd interned at Nike, which piqued his curiosity. He sent in an application, Nike sent back a job offer. He would later marry that classmate, Linda Mai-Lotti, a detail he shares with a quiet smile that suggests he still can't quite believe his own story.What Nike represented to Lotti, and still does, was something he didn't have a word for growing up in Europe.&nbsp;"In Switzerland, it's more step by step,"&nbsp;he says.&nbsp;"The leash gets longer one step at a time. Whereas in the U.S., the opportunity is just …there for the taking. It doesn't matter how old you are or where you're from. If you can bring it, you get the chance to design it."That belief — that potential has no ceiling — became the foundation of how Lotti designs, leads and sees the world.

Today, Lotti serves as Nike’s Chief Design Officer, representing the Swoosh in major cultural moments such as <a rel="noopener noreferrer" href="https://about.nike.com/en/newsroom/releases/nike-and-dropcity-preview-air-lab-an-innovative-space-for-creatives-in-milan-s-center" target="_blank">Milan Design Week</a>, and overseeing product and concept design across the company — an enormous responsibility he approaches with the same grounded clarity that has defined his career. A good designer is a good listener first, he says, because creation is so reliant on input, from the athletes, of data sets, for how to support the product with the right storytelling. The why of your creation — who you're creating for and what problem you're solving — is what delineates a designer from an artist. "Design is not just executing or sketching; we are problem solvers," Lotti says. "<a rel="noopener noreferrer" href="https://about.nike.com/en/magazine/bill-bowerman-nike-s-original-innovator" target="null">Bill Bowerman</a> baked this into the DNA of the company: You create for a reason, not just because you can." He also points out that this is no simple task. "Creativity is often romanticized. It's painful! I think it's like a marathon. It takes time, you have to lean in, and in the end you're exhausted and elated."The drive to continue that process runs deep within Lotti. There is a phrase he returns to again and again, a quiet north star beneath everything he creates:&nbsp;making people fly.&nbsp;He didn't fully understand its weight until his team began working with the Make-A-Wish Foundation, and he watched critically ill children choose, as their wish, to spend time with Jordan Brand designers."Not everyone can be Michael Jordan, but everyone can make someone feel something," he says, his voice measured, the words deliberate.&nbsp;"After something like that, you don't come in the next day and just make another shoe."He invokes Steve Jobs' idea of leaving a dent in the universe — of finding your platform and using it with intention.&nbsp;"We have this reach, and I don't take it for granted,"&nbsp;he says.&nbsp;"It's not just an opportunity. It's an obligation to make an impact." That impact is felt within Nike too. "There's no one who pushes me more than Martin," says <a rel="noopener noreferrer" href="https://about.nike.com/en/company/people/nicole-graham" target="_blank">Nicole Graham</a>, EVP and Chief Marketing Officer. "He's so good that it makes you want to be better; he'll come up with a great idea, which will make you want to come up with a great idea." That mindset, says Graham, comes from the way Lotti looks at the world. "He can walk down the street and see 18 different things that could be interesting for a project that we're working on — color, material, font, topography. He lives and breathes creativity and design."

Lotti's design philosophy goes beyond aesthetics or function. He wants his teams to truly understand athletes — not just what they need from a product, but what drives them, what they carry onto the field, what makes them feel seen and inspired.In 2014, a Brazilian footballer described his&nbsp;why&nbsp;to Lotti's team:&nbsp;"We play for the love of the game and for the love of Brazil,"&nbsp;the player said, grabbing his shirt as he spoke. The gesture unlocked something. The jersey wasn't just a piece of clothing; it was a symbol of pride, an encapsulation of purpose.That year, the team printed in Portuguese&nbsp;"nascido para jogar futebol"&nbsp;— born to play football — on the inside of the jersey. So that every time a player placed his hand over his heart during the national anthem, he'd feel the purpose beneath it."You aren't just listening to what athletes say about what they need,"&nbsp;Lotti says.&nbsp;"You want to hear the person. You want to understand what makes them tick."Sometimes, Lotti and his team's inspiration is more abstract. It surfaces in the raked gravel of a Zen garden in Kyoto, Japan, which became the outsole geometry of the Nike Kyoto, the brand's first yoga-inspired shoe, its upper a subtle nod to the kimono's wrap. Or it can live in the stark, earthy palette of Iceland, which shaped a fall and holiday training collection.This is one of the quiet gifts of being based in Portland, he says. You’re required to go out, seek, learn. "We’re more global citizens, which I love, because so many doors open up when you go to new places.”

His wife Linda describes Lotti as an athlete — not just literally (he competed and taught snowboarding), but in the way he approaches his craft. When their professor in school assigned 10 sketches, Martin did 20. Not because he had to, but because the work was alive to him, and the push to keep refining it would never rest. Curiosity, for Lotti, isn't something you switch off.That energy surfaces everywhere. A recent trip to a car dealership ended with a salesperson offering him a job, only half-jokingly. He'd arrived knowing more about every model and option than the staff.&nbsp;"He's able to stay focused and keep working until he plows through it and finds the solution,"&nbsp;Linda says.&nbsp;"Like an elite athlete with a relentless drive to grow and perfect. Just in a very different arena."We're sitting in the Energy Product Design space in the Mia Hamm building, and Lotti is flipping through the pages of the Nike Design Annual, a thick-stock magazine containing a sweeping overview of the best that the Nike brand has done in the past year, through a range of sport, athlete and product moments. “We’re so focused on the future, being able to look back is almost cathartic, and it allows us to set a benchmark: if you want to be in this book, it has to be a certain level,” Lotti says. “It’s a way to celebrate the team.”The team Lotti's gathered, says Graham, is unmatched. "One of Martin's most meaningful contributions to Nike is the creative community he's nurtured," she says. "When you're on Martin Lotti's team, you feel like you're one of the most creative people in the world — and that's exactly what he wants you to feel, how he's empowered people to feel." You see the impact of that in this year's Nike Design Annual, which includes 25 of the most innovative pieces the company produced in 2025. Many are feats of the unexpected, breaking the mold — like the <a rel="noopener noreferrer" href="https://about.nike.com/en/magazine/what-is-nike-radical-airflow" target="null">Nike Radical AirFlow</a> long-sleeve for ultra-marathons. People were skeptical at first of the long-sleeve jersey meant to cool you down, says Lotti, with some even affectionately dubbing it the "Christmas sweater." Lotti laughs about it even now. “Believing is wearing it,” he says, “it’s like air conditioning for your body. You pump your arms while you run, and the material creates little cyclones of airflow. That’s its geometry — it’s naturally cooling.”

Throughout our conversation, Lotti emphasized the uniqueness of working on design at a company like Nike: the <a rel="noopener noreferrer" href="https://about.nike.com/en/magazine/what-is-nike-air-liquid-max" target="_blank">cutting-edge technology</a>, like the nascent ability to create prototypes from 3D printers or virtual mockups; the eye toward sustainability, shown in&nbsp;<a rel="noopener noreferrer" href="https://about.nike.com/en/newsroom/releases/nike-aero-fit-official-images" target="null">the new base material, Aero-FIT</a>, for&nbsp;<a rel="noopener noreferrer" href="https://about.nike.com/en/newsroom/collections/nike-football-unveils-2026-federation-kits-featuring-aero-fit-performance-cooling-technology" target="null">all football jerseys</a> that are more breathable for athletes&nbsp;and&nbsp;have a lower environmental impact to create; the&nbsp;<a rel="noopener noreferrer" href="https://about.nike.com/en/magazine/meet-the-nike-mind-team" target="null">Mind Science team</a>, which focuses on improving athlete experience from the neck up.This depth and range creates the perfect balance of humanness, enterprise and technology that Lotti seeks. That even the executive chairman, Mark Parker, shares Lotti's design background makes Lotti’s work all the more fulfilling. “It makes our life so much easier to see design as part of the foundation of the company," he says, dancing his fingertips over the tabletop. "It’s not an afterthought. It’s central to everything we do.”That belief extends to how Lotti thinks about risk — not as something to manage, but as something to embrace, to push Nike to new places. "Calculated risk is what athletes do every day," he says. "They don’t try to replicate their fastest time or most powerful serve or heaviest weight, they want to be better. The best."Why shouldn't we all?

"Design is not just executing or sketching," says the Chief Design Officer. "We are problem solvers."

Martin Lotti is Driving a New Wave of Creativity at Nike

There’s a season for everything. For Sophia Wilson, the all-league forward on the NWSL’s Portland Thorns, her journey to the pitch also included basketball. She started on her varsity team as a freshman at Fossil Ridge High School in Colorado, enjoying a sport that has deep ties to her family; her dad played at the University of Wyoming, and her older sister Savannah remains the all-time leading scorer at the University of Northern Colorado. Still, as much as Sophia enjoyed the court, soccer felt different to her: She felt freer and more creative when she played on the pitch. She turned the page on basketball in high school.Since then, she’s channeled her relentless competitive drive toward becoming one of the world’s most elite soccer forwards. You’d need a pushpin map to keep track of the places she’s brought her winning ways to, places like Denver, Palo Alto and Portland. How has she taken the unfolding of her career? One season at a time.Below, in her own words, Sophia shares more about her formative years as a young athlete, the concept of seasonality as a pro player, and her new season of life as a parent.&nbsp; As a kid, I don’t know of a specific moment when I knew I had a talent for soccer, but I do remember right when I started that I felt more comfortable doing it than the people around me.&nbsp;I ran track. I did gymnastics when I was little. I played basketball and volleyball. I honestly really loved every sport I played. But I think it goes back to feeling the most comfortable in myself playing soccer.Watching family play can be the best introduction to sport.&nbsp;I have two older sisters who played soccer growing up, so I was always going to their games, watching them play. I tried out for a team as soon as I was old enough and fell in love with it right away. I felt good about challenging myself at a really early age when I would play up in age groups. It was then when I realized I was a few steps ahead of other people, and I felt like soccer could be special for me.Parents have just as much influence on your development as coaches do.&nbsp;My parents were always confident in me, supporting me in anything I wanted to do, like when I wanted to play up in age groups or play with the boys. My dad would always tell me, “Never let anyone or anything take your confidence away.” I feel like that applies to not just athletes but everyone. There will always be times where people question you, question what you bring to the table. If you remain confident in who you are, you can do anything.

As a club player, sometimes success isn’t just about talent.&nbsp;Sometimes it’s about being seen. I started playing for Real Colorado when I was 14. I made that move because Real is one of the best clubs in Colorado, and they’re in a league that goes to showcases, and that’s where college coaches go to scout players. I knew that if I wanted to keep getting to the next level, I would need to play in a league where you’re seen. Moving to Real is one of the best decisions I’ve ever made. I learned so much about the game and about myself.A pro career is a 12-month-long season in the sense that every part of the year amounts to a specific goal.&nbsp;The year is long, going from March to November. We have a very short off season from end of November through December, and then we start back again in January. Mixed within that is national team camps once a month. And then, during specific years, you’ll have a global tournament It’s go, go, go nonstop.&nbsp;There’s nothing like your home crowd. I’ve played in a lot of stadiums and in front of a lot of fan bases, and there’s really no place like Portland.&nbsp;What separates this fan base from the rest is that you hear the support of every single fan during every single game, even if it’s pouring rain, The atmosphere is contagious. You don’t want the matches to end. Representing Portland is special, trying to give back in any way I can to the fan base that has given me so much.&nbsp;Parenthood and being a pro aren’t mutually exclusive.&nbsp;This season, I get to return to doing a sport I love while also having a little best friend in my daughter. Parenthood is challenging in its own ways. Obviously, you’re coming off a year being away from the game. Your body went through so many changes. Physically, you’re trying to get back to playing at a high level. It’s been hard work, but I love the process of it, honestly, and I'm excited to see it pay off when I get to play in my first game back.I’m in a season of my career where I understand how every little interaction I have with fans is significant.&nbsp;I have so many interactions with young fans, little girls and boys, and I see how much we inspire them to work hard for their goals. One of the best parts about my job is that you get to inspire all these fans in different ways, encouraging them that they can reach their goals too.&nbsp;

As the NWSL season kicks off, the all-league forward and Team USA star shares what’s shaped her pro football career so far, and what she wants next.

Global Football

A New NWSL Season, a New Sophia Wilson

See What Drives Us

Stories from inside NIKE, Inc.

Story Landing

3-Minute Portrait

Emma Hayes 3-Minute Portrait

Emma Hayes Tells You How to Succeed in Sports

3-Minute Portrait Alysa Liu

Alysa Liu’s Best Advice for Sports and Life

3-Minute Portrait Juju Watkins

JuJu Watkins On Her Natural Competitive Advantage

By the time Alysa Liu reaches the end of her four-minute free skate, the energy inside the Milano Ice Skating Arena is unmistakable. With the final notes of Donna Summer’s MacArthur Park Suite echoing through the building, Alysa joyfully finishes her program, tossing a playful hair flip toward the camera. The crowd erupts. Seven triple jumps. Zero mistakes. The 20-year-old Team USA figure skater, clad in a shimmering gold dress, has just delivered the performance of her life. Moments later, the scores confirm it: Alysa has won Olympic gold, becoming the first U.S. woman in nearly a quarter century to claim the sport’s biggest prize.For Alysa, the Milano Cortina victory is the culmination of one of figure skating’s most unexpected journeys. The youngest U.S. national champion at 13, she walked away from the sport as a teenager, drained by the pressures of elite competition. Yet nearly two years later, she returned with a different perspective: If she was going to skate again, it would be on her terms. Because she loved it. And if she won, it would be as herself — not as someone else’s version of what a champion should be.That mindset has helped turn Alysa into one of the sport’s most intriguing athletes, someone who is redefining what winning can look like, whether that’s on her own social media feed or headlining in this spring’s nationwide Stars on Ice tour. Below, in her own words, she shares how she thinks about pressure, success and learning to trust her own path.

Success can mean a lot of different things to different people. For me, it’s about being with the people I love, making memories with them and spending time together. It’s about having new experiences and just living. The mantra I keep coming back to is YOLO. It’s cliché — but you really only live once. So you have to make the most of it for yourself.These days, I say no to more things that I used to say yes to. I like to hear people out and I like to try new things but I trust my instincts. When I came back to figure skating, people said I would have to change my hair and I said, “No, I won’t be changing my hair.” People give me song suggestions, and I’ll take them into consideration, but if I don’t like something, I’m not going to skate to it. I want to make choices that feel like me.My advice for kids or anyone feeling a lot of pressure is to stop and ask who or where it’s actually coming from. It’s easy to feel like there are so many expectations on you, but when you really think about it, who’s the one putting that pressure on you? It’s usually not that many people. For me, journaling and identifying where that feeling is originating from really helps. Sometimes when you narrow it down, you realize it’s coming from one specific person, or maybe no one at all.

Alysa Liu x Nike Interview Video

It’s important to surround yourself with the right people. You’ve got to have people around you who have your best interests in mind. People you care about and that care about you. I’ve been fortunate to build a team that really knows what I want. They give me the space to make my own choices. I get the final say for everything — my programs, my music, the dress, the hair, the makeup.They respect my artistic choices, and that makes a huge difference.&nbsp;Sometimes you can forget why you started in the first place. If something is feeling too hard mentally or physically, take a break and try other things. Step away, reassess and see if it pulls you back in. If it does, great. And if it doesn’t, then maybe you’re being pulled toward something completely new.At the end of my programs, I always try to do something for the cameras. The camera is right there on your face when you finish skating, so you’ve got to do something. A hair flip is just what I go to. We don’t have much screen time when we’re out there, so you have to make the most of it.

When it comes to training, I’m pretty self-disciplined. I like to train, actually. That’s my favorite part about being an athlete. I really romanticize it now. No one has to tell me when to stop. I know myself really well, so I know what my limit is. And that comes from a lot of trial and error.My favorite way to reset is just turning my phone off. Usually my phone is what overwhelms me the most. So when I feel like that, I turn it off and spend time with my friends and family.At the end of the day, if it’s not a “hell yes,” it’s a “hell no.” When it comes to activities or opportunities, that’s how I think about it now. I still say yes to a lot of things, but I’m more intentional about it. I don’t really have regrets. You live and you learn. A big part of getting to that was learning to stop shutting down my own feelings and needs and no longer putting certain people on a pedestal.To feel free again, I had to unlearn routine. I was kind of stuck in the same day over and over again. But if you want a different life, you have to make different choices. I had to switch my inputs to have a different output.

The gold medal–winning figure skater — and sport icon for authenticity — reflects on pressure, success and learning to trust her own path.

Alysa Liu Is Winning on Her Own Terms

“Get that cool out of you.”It was an early September practice during Madison Booker’s freshman season at the University of Texas, Austin. The team’s point guard, Rori Harmon, was out with an injury. The 6’1” Madison, a small forward, was asked to play point guard in Rori’s place. There she was, flipping between guard drills and one-on-one post ups, a mental load that’s about as easy to carry as trying to paint a picture while driving a car. She was turning over the ball under pressure. You’re not cut out for college ball, she thought. At the time, Madison considered her game to be patient, measured, cool. She could let the game come to her and still come out okay. That’s when head coach Vic Schaefer barked a line that Madison still thinks about to this day, as she leads a UT program battling for its first national title in 30 years.“This is not the place for cool basketball,” he told her. “Get that cool out of your system.”That cool wasn’t play style — it was her mentality. To win, she needed to be the aggressor.&nbsp;Now in her junior year, after becoming an All-American for the third time, Madison understands how to be that alpha leader on both ends of the floor and still preserve her sense of cool; she has what is possibly the smoothest, coldest midrange game in the country. She can score from anywhere at all three levels. Cool? Yes. Casual? Nowhere close. A lot like her favorite player, Kevin Durant, who recently signed her to be the first NIL athlete to compete under Team KD.&nbsp;Here, we catch up with Madison about her path to becoming one of basketball’s most complete players, from her childhood in Ridgeland, Miss., to the EYBL circuit, to the bright lights of the Big Dance.&nbsp;

The Record: What’s your earliest memory of falling in love with hoops?Madison Booker: When I was in elementary school, I remember waking up early in the morning and shooting in my driveway. My mom would always get on me, saying she didn’t want me to go to school all sweaty and musty [laughs]. I was happy playing all these scenarios in my head with the ball in my hand. Clock winding down, one-on-one. I remember playing that voice I played in my head. I loved the game even back then.TR: You’ve talked before about how your dad was huge in fostering your love for the game.MB: He played for Southern Mississippi in college. He later played overseas. As he got older, he’d play competitive pickup in my hometown. Whenever he wrapped up a game, he always took the time to train me. My time with him became a regular part of my day. Once he got home from work, I’d be standing there at the front door, waiting to play him one-on-one in the driveway.&nbsp;

TR: What difference do you think it makes to have a parent who played at a high level, compared to someone who’s figuring out the game with you?&nbsp;MB: I think they can keep you from overcomplicating what it looks like to be an athlete in your sport. I was a big Boston Celtic fan growing up. My favorite player was Rajon Rondo, who was their point guard. That’s what I wanted to be. And I remember my dad saying to me, “You’re not going to be a point guard. You’re going to be a basketball player.” It was the first thing he ever taught me about basketball.TR: It’s what happens when playing to a specific position actually becomes a barrier.MB: He told me, “Whatever your team needs you to do, you’re going to do it, regardless of the position. If they need you to post up and get boards, you’re going to do it. If they need you to score and pass, you’re going to do it.” It’s one way I try to use my story to help younger players who are trying to fit the mold of a type of player they have in their heads. It’s not about your position. It’s about doing whatever it takes for your team to win games.&nbsp;

TR: You were a three-time All-State player in Ridgeland, Mississippi. Your senior year at Germantown High, you led your team to the state title. You don’t hear many stories these days about players who stick with one school all four years.MB: Yeah, my mom’s a teacher there at the high school.TR: Oh, so you didn’t get any slack, huh?&nbsp;MB: [Laughs] No, I was a student athlete in every sense of the word. It was an understood rule that wherever she’d go to teach, I’d follow her. But after I started showing some promise, she was the one who encouraged me to move out of state to play basketball for another school, to raise my game. But I didn’t want to go to another place. I loved my community. I also wanted to put the state on my back. We have some dogs here in Mississippi for girls' basketball. I wanted to prove to people what we were capable of, and I could do that by staying loyal to my state.&nbsp;Making that state title run as a senior was incredible. I found this — I don’t know what to call it — almost like a takeover mode in all facets of the game. The self-belief we carried as a team was crazy. It was like, we weren’t going to lose, period.&nbsp;TR: I want to stay on that “takeover mode.” There had to have been a moment when you realized you were a level above everyone else. Was it when you were in middle school? Was it when you played for the Southern Starz in EYBL?MB: I actually thought I was complete trash until I got to college.&nbsp;TR: You serious? You know how crazy that sounds, right?MB: I know. Through high school and AAU, I always felt I was clumsy, like I couldn’t control my own body, like I didn’t know who I was. My IQ was there, which was the clearest jump when you go from high school to AAU. Most everyone has a love for the game, they watch the game at a high level, and they can process the game a cut above their teammates. Where I was lacking was more an assertion thing. I wasn’t taking over or being dominant in the way I needed to be. I was passive. The turning point probably came in the Augusta EYBL stop in 2021. I was in ninth grade. I remember because it came right after Covid, and it was the first time they combined the men’s and women’s teams in the same building. I remember having zero hesitations about what I needed to do to take over. Score, pass, defend. I could do it all. But it’s funny, because people bring up my midrange game as if I was born with it, but I didn’t really unlock it until I got to college.TR: It’s interesting, because your game is so smooth, it’s like you’ve never had any doubt about the levels to it. The first thing people say when they see your pull-up jumper is, “That’s so pure.” But if I’m hearing you right, it took you a while to believe that.&nbsp;MB: I’ve come to see myself as a player who’s always changing. I think my coaches would say I’m changing too. You don’t end your college career as the same player you were in high school. The change over time in how you perceive yourself is a good thing.TR: You’re officially the first NIL player who KD has handpicked to represent his KD brand. On that note of how you see your game, what are some of the qualities you see in him that you want to carry on? Beyond the literal similarities, like your middy game.MB: His game is so…complete. Of course, he’s a nonchalant guy, but in his game, there are no gaps. And his accomplishments are driven by a pure love for basketball, the kind that we can all remember having when we were kids. He watches a ton of women’s hoops. Whenever I talk with him, I can just tell he studies the game. He lives it. I want to honor a love for the game in the same way he has.TR: When you think about your legacy at UT, what do you think will be the clearest indicator that you loved the game?MB: That it’s a work in progress, every day. When I think of an accomplishment, it’s bringing UT a national championship. I want to give as much as possible back to this program after all they’ve invested in me. They’ve supported me each step of the way. A national title would really seal the deal.&nbsp;

UT’s All-American forward can play any position you throw at her. But it’s her mentality that sets her apart.

Basketball

In Learning to Do It All, Madison Booker Looks to Win It All

Running is one thing. Running a running store is another.Victor Diaz knows both. A former public school educator turned founder, Victor built Renegade in Oakland, California, as more than just a retail space. From the beginning, Renegade has woven community into its DNA, spending that extra time with customers, organizing runs, hosting conversations, building the Renegade Elite Team that supports BIPOC athletes competing in marathons, and expanding to Los Angeles in 2024.Along the way, Renegade has made contributions to the running industry and garnered success that reflects a broader shift in the sport: turning away from overconsumption and toward expertise, quality, intention, rarity and belonging, the elements that make a brand feel special and personal.Now, Renegade enters a new chapter through its partnership with Nike for two unique co-creations. With Nike Re-Create, the experimental circular design program, Renegade has transformed vintage and leftover materials into small-batch garments. Nike Re-Create is tapping into high performance running–inspired silhouettes for the first time with this collection, which is shaped by Diaz’s perspective on culture and fashion, symbolism and heritage. In addition to the Re-Create collection, Renegade will become the first Run Specialty Group account to partner with Nike Running for a footwear collection. The two-shoe pack includes the maximum cushioning road runner, Vomero Premium, and the original supershoe, Vaporfly 4. Here, too, Victor pays homage to his Mexican heritage and Renegade’s rebellious spirit through the designs.&nbsp;Below, we speak with Victor about his sport and design obsessions and the path that brought him here.

You’re not only a runner and a shop owner, you’re a community leader in Oakland. What’s important to know about you and your background that led you to create Renegade?&nbsp;Number one was my love for sport and competition. I grew up playing team sports, mostly football. I played football for more than a decade. Renegade was the name of my team, and that’s where the store name comes from.The second big influence was watching Mexican marathoners win on the world stage in places like New York and Chicago. That was the first time I saw someone who looked like me and thought, That’s what I want to do. If they can do it, maybe I can do it.What shaped Renegade as a retailer was high fashion and cycling. I was drawn to designers, especially avant-garde designers who were obsessed with textiles, construction and fit. Fashion designers were just really bending form, shape, and fabric in ways that nobody else was. At the same time, I was racing bikes. Cycling was pushing technology forward in ways running wasn’t. Lightweight fabrics, aerodynamic helmets, wraparound sunglasses, bold graphics. Everything was about performance and innovation.Those two things inspired me to think differently about running apparel. Running apparel is usually built for consistency and performance at scale. A lot changes when you are working on a product that‘s a one-of-one garment made from vintage and deadstock materials. How did that influence the way you thought about design?In the beginning, I didn’t think about the constraints at all. I was just throwing out ideas. The Nike Re-Create designers had to translate that into reality. They understand that you’re working with existing garments that have specific shapes and limitations. They were constantly figuring out how to reshape and reimagine those pieces while I stayed in the creative lane. In the beginning, I had no idea how they were going to make it work.At one point I wanted to make a singlet that replicated the one worn by Nike's greatest triathlete, Mark Allen. I kept saying, “I want that.” They were thinking, We don’t have the stretch fabric to hold that shape. If I get to do this process again, I’ll start differently. I’ll begin inside the archive of deadstock itself. Look at 500 old jackets and ask: What could this become?&nbsp;

A behind-the-scenes shot of the making of the Renegade x Nike Re-Create collection.

Detail of the Renegade x Nike Re-Create singlet.

Victor Diaz and the team at Re-Create reimagining leftover Nike materials.

A fitting for the Hybrid short and singlet.

Shoppers peruse the wares at the Renegade x Nike Re-Create launch event in Los Angeles.

Christine La, Sustainable Design Director at Nike, at the Renegade x Nike Re-Create launch event.

How does your Indigenous and Mexican heritage shape the way you think about garments as symbols, and where does that perspective show up in this collection?The first piece I knew we had to make was a poncho. If you understand the poncho beyond the tourist version, it’s a heroic garment. It’s mythological. You know, it’s like the American kids growing up with the cape as their superhero iconography thing that you tied around your neck and you had this cape flowing. Well, ours was the poncho. It represents labor, battle and dignity. That battle could be picking strawberries for 14 hours in the Central Valley. It could be political struggle. It could be survival.For me, it was intimidating. Am I Mexican enough? Have I paid enough dues to reinterpret this? I’m still not 100 percent sure. But in the spirit of the poncho, you put it on and you step into the arena. The poncho is an homage to my heritage.

What’s the story behind the Vomero and the Vaporfly colorways?A lot of my political consciousness comes from studying the Black liberation movement of the ’60s and ’70s. “Black is beautiful” was a counter-narrative to constant negative stereotyping. The Mexican-American Chicano community learned a great deal from that. So, of course, there’s Brown pride and “Brown is beautiful.” This color represents us, our community, our skin tone, our experiences and [how] they deserve a place in that larger narrative. It’s paying respect to that same liberation movement.The 3M reflective is just a cool hit, and then that red orange is everything that the desert and fire represent. There’s a message on the left heel of the Vaporfly:&nbsp;Barrios Unidos. What does that phrase mean to you, and why was it important to include it?Barrios Unidos means “Neighborhoods United.” I haven’t said this out loud, but I benefited from a lot of nonprofits and community-based organizations that supplied food when we didn’t have it at home or mentorship when we didn’t have it in the schools. I grew up being the child of that. I wanted to pay respect to all of the community-based organizations putting in the hard work. The work matters.And it also reflects where we are now. Running crews, different cities, different brands, we’re often set up to compete. For me, it’s about coming together.

Contributing photographers John Garduno &amp; Miya Hirabayashi

We sit down with the running-speciality shop founder to hear about how he taps into culture and fashion, symbolism and heritage in two new, unique co-creations with Nike.

Welcome to the Family

5 Questions With Renegade Founder Victor Diaz

There is no athlete like Oksana Masters. The 36-year-old is now the most decorated U.S. Winter Paralympian of all time — and the most decorated American athlete ever to compete in both the Summer and Winter Paralympics.She earned her first medal in rowing at the 2012 Summer Games in London and collected four golds in para biathlon and para cross-country skiing in the 2026 Winter Games in Milano Cortina, bringing her total count to 24. Across four sports and two seasons, Masters has built a career defined by movement between summer and winter competition, over more than a decade of elite performance. What defines her career isn’t just the medal count. Masters has repeatedly rebuilt her body and her training, returning to competition after surgeries and setbacks that forced her to start over. She has solidified a lasting legacy through a simple but demanding principle: the willingness to begin again. Here, she reflects in her own words on reinvention, resilience and what winning means to her now.

What I’ve learned is that I’m not attached to comfort, I’m attached to growth. Constant transition forces you to let go of who you were in the last season and what you knew. Your body changes, your training changes, your goals evolve. You don’t get to stay the expert for long. You have to be willing to be a beginner again — and I love that phase. I’ve learned that I thrive in that space.When I think about what feels most central to who I am as an athlete today, it’s not just one medal, one podium, or even a specific sport. It’s the process of constantly starting over. I’ve had to rebuild my body more times than I can count — after surgeries, after injuries, after setbacks that literally forced me back to square one. Every season has demanded a different version of me.&nbsp;Resetting each season has taught me adaptability. It’s taught me how to listen to my body, how to trust the process and how to separate my identity from one sport or one result. I’m not defined by snow or summer. I’m defined by my mindset. The transition keeps me hungry. It keeps me curious. It reminds me that growth happens when you’re willing to shift, learn, rebuild and be uncomfortable.

Moving between seasons isn’t a disruption. It’s a rhythm. And I’ve learned how to move with it instead of resisting it. That’s the key.Representing Team USA has always carried a responsibility that goes far beyond a race or a result. When I line up on a start line, I’m not just carrying my own story. I’m carrying the people who believed in me when the path didn’t exist yet. The adaptive athletes who are still fighting for access and opportunity and the next generation who might be watching and wondering if there’s space for them in sport. That’s something I feel every time I compete.&nbsp;Competing in the Paralympics isn’t pressure in a negative way — it’s purpose. It reminds me that showing up matters. If someone sees themselves in that moment and realizes that their story or their body doesn’t disqualify them from dreaming big, then everything I’ve been through has meaning beyond my own career.Heading into another Paralympic moment, I don’t feel defined by gold medals. I feel defined by the quiet mornings, the training-in-the-dark sessions, the moments when no one was watching and quitting would have been so much easier. That’s where the real work lives. That’s what has built every podium for me.I’m an athlete who refuses to let circumstances decide what’s possible or define my ceiling. I’m someone who keeps evolving, keeps pushing and will always keep showing up.Innovation has always been part of what makes longevity in sport possible. As athletes, we’re constantly learning how to adapt, whether that’s new training methods, new technology or new ways of understanding our bodies. Those advances create opportunities to push boundaries that once felt fixed.

For me, evolution is essential. When equipment, science and support systems continue to improve, it allows athletes to keep raising the level of performance and to stay competitive longer than people once thought possible.Every race is a new moment. Everything that came before it — the setbacks, the injuries, the training — all comes down to those few minutes where you get to test yourself again. There’s something incredibly powerful about that reset. It reminds me why I fell in love with sport in the first place. It’s not about perfection. It’s about seeing what happens when preparation meets belief.

Early in my career, success meant proving I belonged. It meant medals. It meant podiums — something tangible I could hold and say, “See, I earned this.” I carried so much of my story with me that I felt like I had to validate it every time I stepped onto that start line. But now success looks very different. Success is about impact. It’s about creating change for para-athletes, building opportunities, pushing for accessibility and making sure every ability has a place in sport. It’s about showing the world there’s no right or wrong way to line up at the start.If I can change one life —&nbsp;shift one person’s perspective on how they see themselves and what they believe they’re capable of — that’s my biggest win now. I still want to win. That fire hasn’t changed and never will. But today success is bigger than me. Medals are moments. Impact is the legacy.

The Nike athlete, and now most decorated U.S. Winter Paralympian, has repeatedly rebuilt her body and her training, returning to competition after surgeries and setbacks that forced her to start over. Here, she reflects on resilience and what winning means to her now.

Oksana Masters on Reinvention and the Power of Starting Again

On May 9, 2025, in the 74th minute of play, Savy King folded onto her back, heaving deep breaths. It was a regular-season game pitting her LA-based Angel City FC squad against the Utah Royals. Medical teams gave her chest compressions and CPR for 10 minutes, then she was rushed to Cedars-Sinai Medical Center, stabilized and responsive. She had narrowly survived an episode of cardiac arrest. She underwent open heart surgery four days later to treat what doctors concluded was the cause of the scare, a rare congenital heart abnormality.Last month, the NWSL defender returned to training with her team for the first time. In Savy’s life, nothing — not a freak health incident, not a corner kick beaming like a laser toward the goal — has pushed her off course. Her rise as one of the world’s most talented defenders has brought her back to her hometown of Los Angeles.We caught up with Savy from her home in LA and asked about her full-circle return to the City of Angels. The Record: When did you realize you had a real talent for soccer?&nbsp;Savy King: During my first year playing rec center ball, coaches would walk up to my parents and say, “Are you sure this is the first time that Savy’s ever played?” The crazy thing was, no one in my family had ever played soccer before. My parents didn’t know much about the game at that point, so they were just being honest when they said I had never played. They didn’t even know what offside was. I scored an unreal number of goals my first season, around 10 years old, and I ended up getting scouted immediately to play for a club, which was Real So Cal, based in Woodland Hills. I’ve always felt confident and comfortable with the game. But it was a few years later, when I was about 13 or 14, when it clicked for me that I could turn soccer into my future.&nbsp;TR: Ten years old is pretty late for picking up soccer. But you come from an athletic family, so maybe it was just a matter of finding the right sport?&nbsp;SK: My twin brother and I did every sport together. Flag football was first, then baseball, then basketball camps. I have two moms, and one of them played basketball in college, and the other was a professional runner and cyclist, so they both knew the amount of work it took to be a pro athlete. They put me and my brother through intense workouts at a young age, which I think helped us develop as athletes, especially on the mental side. Early on, I learned a kind of emotional maturity, how to navigate the ups and downs of being an athlete. But there was a lot of competitive pushing in our family, and we ultimately found our own thing. It was soccer for me. For my brother, that’s running.TR: You set a couple of track and field records at Agoura High School.SK: Yeah, in the 200-meter and the 400-meter.&nbsp;TR: When you’re playing sports alongside a brother or sister who’s close in age, sometimes there’s this unspoken feeling to occupy your own lane in your specialty sport instead of drafting off something that your siblings are doing. Was that the case for you?SK: Yeah, I think there was some of that. But it was more of a pull toward soccer, less of finding something different from my brother. I had a love-hate relationship with track [laughs]. In high school, I didn’t need to train for it, I would just go out and race. It’s an interesting time at that age to be discovering new sports when I found all this success in something I wasn’t training for.&nbsp;

TR: Luckily running is at the center of so many other sports. You weren’t doing wildly different things.SK: When I’d race against my brother, I’d get excited thinking how it would translate to all that speed on the soccer field [laughs].&nbsp;TR: What was your transition like into club soccer? The club scene for any sport, but especially soccer, is brutal. The schedule is grueling compared to a typical high school calendar, when you’re playing maybe three months out of the year.SK: When both me and my parents were new to the sport, it was definitely nerve-wracking. We were all learning as we went along. I mean, Southern California is one of the best areas for soccer in the country.&nbsp;I was playing against a lot of girls who had been playing since they were little, who’d known each other and had been used to the club schedule for longer than me. Once you decide you want to enter that level of competition, though, the sacrifice of your time is a choice that you have to make. You have to decide if that’s something you want to pursue, because there are trade-offs. TR: For you and your whole family, I’m sure.SK: Countless hours at the field, countless drives for practices. Every weekend was pretty much taken up with games, and this was on top of training for at least four days during the week. Soccer can easily become your lifestyle. I was ready for it, my parents were ready for it, but it was a choice.&nbsp;

TR: Your path across the country has given you a look at different soccer cultures nationwide. You went to UNC to play for a storied program, and you got a taste of ACC soccer.&nbsp;SK: Growing up in SoCal was a great place to prepare for competition all over the country. There was never an easy game in SoCal. I didn’t ever remember teams having this wide gap of talent from one team to another. That’s exactly how it felt in the ACC. It’s one of the best conferences in the country. Every game was a battle. Going in as a freshman, I felt confident because of how LA prepared me.&nbsp;TR: You probably start to pick up on how different areas of the country play the game. Like, when you traveled overseas for international play, did you see little differences in how national teams play?SK: A lot of teams like Japan and Spain, I’ve found to be very technical. Those are the hardest kind of teams I’ve found to play against. Some teams are more direct, like Nigeria. Germany is very physical. The U.S. is a nice mixture of technique and physicality.&nbsp;TR: You’ve had the chance over your career to play with clubs that are characterized by their togetherness. You think about U.S. Soccer, but then you think about a legacy program like UNC, and now for Angel City, you’re building a new culture of togetherness for a pretty new team.&nbsp;SK: The USA team we had during the U20 tournament in Columbia was one of my standout international experiences because of how unified we all were. We essentially played three 120-minute matches back to back to back, and every single game was a battle. It was crazy. It took blood, sweat and tears to pull out a bronze medal.&nbsp;That culture to do whatever it takes is superimportant. Everyone on that squad put the team before themselves. You need people who want to be as great of teammates as they are individuals. And that starts with relationships off the field, getting to know them, connecting with them, strengthening ties with them. We’re around our teammates more than our own families. For people who aren’t from LA, it’s easy to feel alone in a brand-new, huge city. I want to be the kind of leader who’s there for my teammates who feel like outsiders to LA.TR: What does it mean to you to be back training with Angel City again?&nbsp;SK: It means the world. It’s been a crazy journey trying to get back here. I wouldn’t have believed you if you told me eight months ago that I’d be playing again so soon after having open heart surgery. I learned it was hard for me in knowing how much my scare affected other people, like my family, my friends, my teammates. It eases my mind knowing that the people I love can see me back out on the pitch again, because there are only so many ways I can verbalize that I feel great. Them seeing me play is the proof.&nbsp;TR: Do you feel like your experience has added to your definition of what success looks like? For someone as competitive as you, there’s the literal winning at the highest level, like winning a title, winning gold — all of those are still true. But hearing you talk, you seem to care just as much about the person who was influenced deeply by your story.&nbsp;SK: Success and gratification are closely connected for me now. I’m so thankful that I’m even here, alive. When you’re an athlete, it’s easy to take wins and victories for granted. You can get lost in the routine of what’s turned into a career. The thing you used to be happy about, winning, can turn into complacency. Now that I’m back, success is much more broad. If your happiness is only being determined by the big wins you want to accomplish, you miss out on the little things that make the journey so special.&nbsp;

The Angel City FC Defender is back on the pitch after surviving an episode of cardiac arrest. Today, she’s playing for more than a zip code.

Savy King Is Playing for a Bigger Team Now

Basketball has always been about community. The scrappy pick-up games at the neighborhood courts, the winding lines outside the local arena, the head nod you give when you see a coveted PE on a stranger's feet. Every city has its own version of this, its own distinct ownership of the game. No city sets the tone and reflects the passion for hoops like Los Angeles. From the Watts' courts non-stop play to Crenshaw's heated high-school battles to the showmen taking NBA threes at Venice Beach, this city breathes basketball. Its hometown icons get bigger-than-life murals on Melrose Avenue, its NILs are first-name stars (we see you, JuJu). Its ethos is Mamba Mentality. You want to know the vibe of hoops right now? Go to L.A.Of course, we can't just tell you that. Someone has to show you, someone who sees and feels the game in the city every day. And that's where University of Southern California (USC) photojournalist Kevin Kim comes in. Kim, a sports photographer for USC's <a rel="noopener noreferrer" href="https://dailytrojan.com/" target="_blank">Daily Trojan</a>, joined us at All-Star Weekend with a clear assignment: Show us what basketball means here. Through his images below, you'll see why the sport, the fans, the community, and the city are interwoven. The energy is unmatched.

At NBA All-Star 2026, the Jumpman unveiled the Jordan Brand House in Inglewood, an experience that intentionally served the local community, where the brand's been a longstanding partner. Since 2015, Jordan Brand invested more than $15 million in grants, scholarships and community programs across Inglewood, Watts, East L.A., downtown L.A. and the "Denas." At the Jordan House, programming included purpose-led events with Union, embracing basketball culture through the Battle of L.A., and inviting athletes like <a rel="noopener noreferrer" href="https://about.nike.com/en/magazine/luka-doncic-exclusive-interview" target="_blank">L.A. Lakers star Luka Dončić</a> to share in the action.

For Nike's part, the brand curated a host of activities at Crenshaw High School. Community activations to showcase local creatives and basketball-inspired products; competitions that spotlighted local pride, like the legendary Crenshaw vs Dorsey rivalry game; and moments to gather and celebrate hoops, such as a viewing of the Nike Basketball and L.A. icon George Raveling's documentary "Unraveling George."

Nike and Crenshaw High School unveiled a refreshed look inside the school's athletic facilities, including updates to the main and small gyms, new basketball hoops, artwork enhancements, and improvements to team spaces. These upgrades set the stage for the week and show the brand's intent to <a rel="noopener noreferrer" href="https://about.nike.com/en/magazine/next-generation-basketball-eybl-grassroots" target="_blank">grow the game, from grassroots up</a>.

<a rel="noopener noreferrer" href="https://about.nike.com/en/newsroom/releases/lebron-nxxt-gen-by-juju-watkins-official-images" target="_blank">With her 'Silver Linings' shoe</a>, Nike NIL athlete JuJu Watkins is the first athlete to co-create the design of a hoop shoe within the LeBron NXXT Gen platform, which was unveiled in her home of Watts in South Los Angeles. JuJu has deep ties to her community and to Nike, and LeBron, she represents the best of the future of the game.

The best part of L.A.'s dedication to basketball is that, every year, every month, every week, the energy evolves and changes and layers are added — new athletes rise, seasoned pros mature, rivalries deepen, and the style, music and communities around the sport grow. No matter your city allegiance, if you love hoops, you can love that.

What happens here shapes the culture everywhere. See it captured through a local's lens.

Feeling Hoops Culture in L.A.

This is, obviously, a running story.But the story of the <a rel="noopener noreferrer" href="https://about.nike.com/en/newsroom/releases/nike-pegasus-42-official-images" target="_blank">Nike Pegasus</a> is also something more specific — a case study in how restraint, clarity and attention to fundamentals can produce lasting success. Launched in 1982, the Pegasus would go on to become Nike’s most consistent and popular running shoe of all time, a franchise that has endured across eras, innovations and shifting footwear philosophies. “There’s no modest way of saying this,” said Sebastian Tesche, Product Line Manager of the Pegasus 35. “The Peg is the single biggest and best running shoe in the world. It’s bigger than many of our competitors.”It wasn’t designed to be an icon. It was designed to solve a problem.

In the late 1970s, Nike’s earliest experiments with Air were full of promise but hindered by the realities of the technology. The 1978 Tailwind introduced Air to running yet it introduced stability issues that the company would spend the next several years trying to fix. The Columbia and Aurora that followed solved some of those problems but felt stiff at a time when runners wanted something livelier underfoot. Fortunately, Nike knew Air was a long game.&nbsp;

The great thing that we always thought about Air at that time — and it’s still true — is that it doesn’t lose its cushioning properties hardly at all through time,” said Howard Banich, who oversaw running product in 1982. “Jeff Johnson, Nike’s first employee, always wanted us to do an ad that showed a person coming back to the shoe store with just the Air bag from their shoe and saying, ‘I would like another shoe around this please.’ Because the Air bag was still going strong.”Still, the question remained: how do you put Air where it matters without making the shoe too expensive or too complicated?One solution came from an ongoing innovation project led by former Nike CEO Mark Parker. Known internally as the Air Wedge Trainer — the concept that would ultimately become the Pegasus —&nbsp;it borrowed an Internationalist upper and outsole, added a heel Air unit encapsulated in polyurethane and positioned Air right at heel strike. It was essentially a simpler, cheaper expression of Air and it tested well.

“A heel wedge still provided the benefits of Air where it was needed the most —&nbsp;under the heel at heel strike — but it was less expensive because it was really only a third of the size of the full-length Air-Sole that was used in the Tailwind,” Parker said.At the same time, New Balance had just released the 990 with a provocative tagline: “At a suggested retail price of $100, is the 990 too expensive or too inexpensive?” The price point shocked the market and galvanized Nike. If the competition was willing to push upward, Nike saw an opportunity to create a shoe that delivered performance at a more approachable cost.The Air Wedge Trainer, with its strong test results and modest bill of materials, suddenly looked like the perfect platform.

Building a “best practices” shoe

With the Air Wedge Trainer as a foundation, development for the Pegasus took place at Nike’s facility in Exeter, New Hampshire, where the heel Air wedge concept was built into a fully realized running shoe. Bill Peterson designed the outsole. Bruce Kilgore, deep in Air Force 1 development, offered design input. Parker integrated those ideas into a simple, functional upper: gray, with dark navy accents — a look one European sales rep later described as “a rainy day.”Nike also made a strategic shift to hit its target price of around $50: manufacturing moved to Korea, to the Poon Young factory. Very few running shoes were being produced in Korea at the time. Components had to be imported — Air wedges from the U.S., nylon from Germany — and Nike developers scrambled to refine techniques. “The Air unit didn’t fit correctly in the shoe at first,” recalled footwear innovation veteran Steve Roth. During a vacation back in the U.S., he spent two weeks in Saco, Maine resizing Air wedges by hand so they would sit properly in the midsole.Still, the project moved fast. In only about four months, Nike had a completed shoe — one built around Air and a carefully selected set of core features: A new EVA foam called Tomilite offered a resilient ride. A waffle outsole, with lugs oriented for motion, gave runners better ground contact and stability. The upper was simple, lightweight and unpretentious.

“The Pegasus was essentially our ‘best practices’ shoe,” Roth said. “It had Air, yes, but it was mostly about: what are the best features we can put in a product that hit the sweet spot of the market?”It wasn’t the flashiest running shoe in the line, nor was it meant to be. It was designed to work.

A running manual for the masses

Nike’s confidence in the Pegasus showed in the small details. The company had begun releasing “owner’s manuals” with its higher-profile footwear to help runners understand new technologies and the Pegasus received one, too. It walked consumers through Air, Tomilite and the shoe’s geometry. The transparency helped reinforce the Pegasus as a shoe built on clarity, usefulness and trust.

Naming the Pegasus

Today, many assume the Pegasus name came from the idea of a half-horse, half-winged creature, an allusion to the balance of EVA and Air in the midsole. But the real story is far simpler.To name the shoe, employees dropped suggestions into a bowl. Several slips of paper read Pegasus, including one from Mark Parker. Nike had been playing with mythology themes — Odyssey, Valkyrie — and Pegasus fit the family. “Names were a lot easier back then,” Parker said.The name stuck. And with it came the beginnings of what would become Nike’s most beloved running shoe.

The instant hit

Nike introduced the Pegasus at the 1982 New York City Marathon. While Alberto Salazar powered to his third consecutive win in a pair of Mariahs, the men’s Pegasus debuted in limited quantities as part of Nike’s technical running line. It launched to select dealers and quickly posted strong early sales: nearly $200,000 in under a month, with roughly 8,000 units sold. By December, that number had climbed to more than 35,000 pairs.When the Pegasus rolled out more broadly in early 1983, the reaction was immediate. “The initial reaction to the Pegasus was very good,” said Jim Docherty, who began his career as a Nike EKIN that year. “When the Tailwind hit the market, some consumers thought it was too soft because most midsoles were fairly firm at that time and the Tailwind was a big change from the norm. The Pegasus with heel Air bridged the gap between old EVA midsoles and total Air.”

For young runners and store employees alike, the Pegasus quickly became the reliable choice — the shoe you knew you could recommend.In 1983, long before he became a Nike Running veteran and future Pegasus PLM, Tim Slingsby was working in a running store as a high schooler. “The Pegasus was your go-to shoe when someone would come in, you would sell them,” he said. “As a high school kid, you knew it would work, it would perform, and it was a great price. It had everything.”Within six months, Nike had sold nearly 300,000 pairs, generating $6.4 million in men’s sales alone.The formula worked.

The every-runner’s shoe

By 1985, Pegasus sales had reached 2.5 million pairs. Nike had found its lane and owned it. Longtime Nike designer Bob Lucas compared the shoe to an automotive staple: “To use an automotive analogy, auto manufacturers have their Pegasus in their lines: a Honda Civic, the Toyota Corolla. … that kind of product line where it’s a value-based proposition.”Over the next several years, Nike made only modest adjustments to the shoe — incremental material updates, seasonal color changes — while leaving its core intact. That restraint became part of the Pegasus’ identity. “I think everybody always knew it was one of those things where you didn’t want to change it,” said Clare Hamill, a leader at Nike Running in the mid-1980s. “That was the biggest challenge —&nbsp;how to make it better without changing it.”

At the heart of the early Pegasus was a simple principle: don’t complicate it. The midsole, upper and outsole were all guided by what Hamill described plainly. “The core philosophy of the Pegasus was, keep it simple. No junk. Give people what they need and don’t overbuild.”Runners felt that clarity. By the late 1980s, the Pegasus had become a dependable constant in an increasingly crowded running landscape, one defined less by flash than by trust. The 1989 Air Pegasus, built on existing tooling with a soft poly-pag and synthetic suede upper, would later be remembered as a high-water mark. “If you asked loyal Pegasus wearers through the years what their favorite version has been,” said former Nike Running leader Kevin Paulk, “I would be willing to bet a lot of people would say the Peg ’89. It had a nice soft upper and fit like a glove.”

From its earliest years, that has remained the draw of the Pegasus: a running shoe built not to chase trends but to earn loyalty, mile after mile.

The Peg wasn’t designed to be an icon. It was designed to solve a problem. See how that solution became "the single biggest and best running shoe in the world."

Nike Pegasus: The Origin of a Running Workhorse

Basketball is a nuanced game of human movement. At the LeBron James Basketball Court, Nike scientists use an advanced blend of methods to study it.<h3>What It Is</h3>The LeBron James Basketball Court is a FIBA regulation-size basketball court housed in the Nike Sport Research Lab (NSRL), on the fourth floor of the LeBron James Innovation Center.&nbsp;Every aspect of the building is enormous in scope, and the capabilities of his basketball court, located in a lab that has more than 80,000 square feet of data-collection space, is no exception. Nestled inside the largest sport-focused force plate and motion-capture installation in the world, the LeBron James Basketball Court sets the gold standard for gathering basketball data.

NSRL Basketball Court Jumping 1

Underneath the hardwood sit 11 force plates arranged at key spots on the floor, like around the three-point line and inside the key. The plates measure an incredible volume of data, at a frequency of 2,500 contact force data points a second. The plates are so sensitive that they can pick up an athlete’s heartbeat. All of the force plates are mounted on a subfloor disconnected from the surrounding floor so that they do not pick up footfalls from across the court.&nbsp;With the court, scientists can observe from the ground up how athletes interact with footwear. Using a special version of the ground reaction force plate with a translucent window flush with the hardwood, scientists shine a special LED light through the surface of the window, allowing them to observe on camera how a shoe’s traction pattern responds during certain movements. Scientists can also translate the high-res video through light-intensity imaging software to quantify areas of highest contact on a shoe’s outsole; this can influence design details, like the traction pattern itself, the rubber compound and even the midsole composition.&nbsp;

No other basketball court has the same motion-capture capabilities as this one. Researchers fit athletes with markers across their bodies to enable high-fidelity capture of minute changes in athlete movements, interpreted through advanced software. High-speed video from the many cameras suspended by the court’s outer rigging can break down the ways a player dribbles, pivots, sprints and slides. Meanwhile, physiological data, like a player’s oxygen consumption and heart rate, can be recorded in real time through wearable devices.&nbsp;

NSRL Basketball Court Cutting 2

<h3>What It Helps Us Do</h3>If a basketball product is to be measured objectively, it should be done by how it influences a player’s movement. No surprise, this is best seen in a real, unrestricted game. Last winter, the lab concluded its first season of the NSRL Basketball League, a women’s evening tournament featuring four squads with teammates recruited from both inside and outside of Nike. All players competed either collegiately or professionally. The games are a full four quarters, on a full court, with a team of referees. The rules are as core as you’d expect from any basketball scrimmage. What’s different about this league is how the NSRL’s tools are seamlessly integrated into the gameplay. For example, motion software depicts the common paths that players take by position, from a perimeter-oriented guard to a big who protects the paint. It’s through tools like these that scientists can measure whether a player is moving with more speed or agility based on the shoes they are wearing. Heart rate monitors can help researchers understand whether a shoe can mitigate fatigue throughout a game.&nbsp;

The ingenuity of the league stems from a challenge inherent to the sport: Basketball movement is complicated. Its style is not as linear as other sports. Basketball is like jazz, filled with unexpected changes of direction, speed and rhythm. A research setting for basketball has to include enough features to allow players to cut loose, break outside of a contrived environment, and play as they would naturally, in addition to controlled protocols that break down all the variables of the complex sport. That’s why the LeBron James Basketball Court, as a research facility, is as nuanced as the sport itself.

NSRL Basketball Court Drone 1

Nestled inside the largest sport-focused force plate and motion-capture installation in the world, the high-tech court helps scientists study players in an unrestricted environment.

Sport Science

Next Level

The LeBron James Basketball Court

The power of design is how it can reveal details about the wearer. That was the exact spirit behind the custom <a rel="noopener noreferrer" href="https://about.nike.com/en/newsroom/releases/nike-therma-fit-air-milano-jacket-official-images" target="null">Air Milano jacket</a> that Nike created for Arianna Fontana, the most decorated short‑track speed skater in Olympic history.Fontana isn’t just an icon in her sport. She’s a force of nature. “From the start, we knew her jacket needed to honor that legacy with the same level of intention, craft, and storytelling that she brings to every competition,” says Danielle Kayembe, Expert in Apparel Product Innovation Management. Every element of the jacket was designed specifically for Fontana, she says, from the sculptural form to sweeping baffles to bold geometry and architectural shaping. Unlike any A.I.R. piece Nike’s made before, Kayembe says the jacket echoes the work of Italian Futurists: dynamic, expressive and built around movement.Most important, when Fontana put the jacket on, she felt exactly the way the team hoped she would: confident, bold, and ready to make a statement. And that’s the power of designing with, and for, an athlete — turning their story into something they can wear and step into with pride and making them feel unstoppable.Watch how the process unfolded here.

Behind the Design of Arianna's Custom Jacket

The most decorated short‑track speed skater in history deserves a custom look that stands alone.

Making It

Behind the Scenes of Creating Arianna Fontana's One-of-One Performance Jacket

When South Korean short-track speed skater Minjeong Choi was 6 years old, her family used to receive a Seoul daily newspaper every morning. One day, almost by accident, she saw a flyer in the newspaper’s insert, which advertised a winter break skating program at the Korea University ice rink near her home. She progressed from the basics of skating to the discipline of short-track speed skating. The distances are comparable to those in track and field, all the way up to 1,500 meters. But the races are lightning-fast, and in the tight, oval confines of the rink, sound technique can mean the difference between first place and last place. (Her memorable anchor leg in the 3,000-meter relay for the 2022 World Championships saw her jump from third place to first on the final curve, winning by just 0.034 seconds ahead of Canada.) Now 27 years old, Minjeong has gone from trying out skating on a whim during her winter break to becoming a three-time Olympic champion, a four-time World Champion, and the world record holder in the 1,500-meter, a record she’ll defend in Milan. Below, Minjeong shares more about the unique physical challenges of short-track speed skating, the key to staying calm under pressure, and why luck and resilience exist on the same continuum.&nbsp; Moving forward again and again is what truly matters in this sport. Short-track speed skating is incredibly demanding. The athletes compete in a variety of distances, both individually and in relays. The races are so dynamic that you need to be able to recover quickly to prepare yourself for the next round or race. Mental resilience is crucial. Things unfold quickly in short track, so you can’t afford to dwell on a single mistake or failure.&nbsp;In winter sports, you can’t overstate how important it is to be able to access the right environment. My hometown is Seoul, the capital of South Korea. I was born in the very center of the city. Growing up nearby such well-established skating facilities made it natural for me to start short-track speed skating and eventually pursue it as a professional career.&nbsp;

I’ve fallen in love with skating over and over again in my life. I’ve been skating for over 20 years, and what’s guided me to this day is that moment when I first stepped onto the ice at 6 years old. I still vividly remember balancing on the unstable blades, carefully moving my feet while I felt the cold wind rush past me.The pressure of an event like the Olympics reveals the mentors who mean the most to you. I was deeply influenced by our national team head coach during the 2018 season. At age 20, I was competing in my first Olympic games in my home country. I was under immense media pressure and expectation from the public. Everyone around me kept saying I had to prove myself — except my coach. He told me to simply enjoy the moment. Even if I failed, I had my whole career ahead of me. Letting go of the pressure to “succeed” in those rigid terms put me at ease and helped me to compete with a calm mindset.&nbsp;Your defining moments summon a strength you never knew you had. During that relay at the 2022 World Championships, our team was so far behind Canada and the Netherlands, we were barely shown on the screen. When it was my leg to race,&nbsp;something came over me that I couldn’t explain. I closed the gap hard. As I came out of the final corner, I crossed the finish line first. There’s an image I’ve seen on the replay where the Canadian and Dutch skaters put their hands over their faces in disbelief. They never expected the comeback. The impossible became possible.&nbsp;

One way aging as an athlete humbles you is that it forces you to set new goals. It was in the 2024 World Tour season. Many of my European and North American competitors had significantly improved from the time I began my career, and they knew my racing tendencies. I was no longer one of the youngest athletes on the tour, but I worked hard to stay competitive physically and mentally, experimenting with different race tactics to develop a style that was truly my own. I finished fourth in the world rankings that year, but I still felt like I achieved a kind of victory.Part of the emotional power of sport comes from knowing the impact we have on our communities. I had won gold in Beijing in 2022. I donated some of my winnings from that season to a relief fund that helped victims affected by the Uljin forest fire. I wanted to give back, even in a small way, to people who were going through very difficult times. I take great pride in representing South Korea. During national moments, I feel a strong responsibility to deliver great performances as an athlete, in all different forms.&nbsp;Chance and luck are important, but they are just the starting point. As I started winning when I was a young athlete, I thought it was luck. Soon, competitors started treating me seriously, and that pressure made me stronger, helping instill in me a belief in my own ability and preparation. Before every race, I always ask myself, “Have I prepared more than anyone else here? If so, then all I need to do is skate.”

Two decades ago, the generational talent was a young girl who saw a fortuitous window to pursue the sport. She’s never looked back.