The shoes. The hair. The finish. At the 2025 World Athletics Championships in Tokyo, Shelly-Ann, a five-time world champion, ended her career her way.

Sofieke van Bilsen is a 29-year-old Dutch photographer with a passion for storytelling through imagery. She is in-house photographer to the German women's national football team, and was team photographer for the German Olympic Team in Paris 2024. She works closely with Nike athletes such as Faith Kipyegon, Eliud Kipchoge and Sifan Hassan.In her photography, she aims to create compelling visual narratives, focusing on the deep connection between emotion and athleticism. She strives to capture the raw moments behind the scenes, the untold stories of the journey,and everything in between, bringing the spirit of sports to life.Sofieke's personality creates instant connections with people, and she is loved by the athletes she works with. Her relaxed and enthusiastic personality complements an incredible skill level and ability to work in high pressure environments for athletes.

Sofieke van Bilsen

Photo Essay

Icon Shelly-Ann Fraser-Pryce Ran Her Final 100 Meter On Her Terms

Over the course of his career, LeBron James has shared his passion for the game globally, partnering with Nike to travel throughout Greater China during his offseason, galvanizing a nation in its love for basketball and hoops culture.

Journey of an Icon: 20 Years of LeBron James in China

Powering up steep ascents. Navigating gnarly descents. Whipping mountain winds. Ultra trail running is a relentless sport. But the payoff is well worth the grind.

Ultra Trail Running Can Take Everything You’ve Got — and Give You Even More

NExt volume

Conner Mantz Feature Loop

Davis Jones is the senior editor for about.nike.com. His areas of interest include sport science, performance product design and the history of sport.&nbsp;&nbsp;&nbsp;Born and raised in Oregon, Davis attended the University of San Diego. Upon graduating, he worked as an editorial intern for Farrar, Straus and Giroux. He was a writer and editor for Surfer magazine before returning to the Pacific Northwest to work for Nike in 2018.&nbsp;

Davis Jones

How do you convince athletes that, while what they’re currently wearing may work, the prototype they’re holding in their hands has the makings of something special?

Feature

How We Partner With Athletes On New Prototypes

About Nike - Stories from Inside NIKE, Inc.

Jazmine Hughes is a writer, professor and public speaker. Her work has appeared in The New York Times, The New Yorker, VOGUE, the Washington Post, and New York magazine, among many others, where she has profiled people such as Viola Davis, Whoopi Goldberg, Usher, Lenny Kravitz, Questlove, Sarah Paulson and Julianne Moore. She has two National Magazine Awards. Jazmine has taught writing classes and workshops at Cornell University, The New School of Social Research, and the Lower East Side Girls Club, and moderated panels for American Express, Netflix and the Tribeca Film Festival. She lives between New York City and Mexico.&nbsp;

Jazmine Hughes

Showing up for athletes, igniting employee pride, restoring relationships, stoking innovation. Elliott Hill's accomplished a lot in a year. He says there's far more to come.

One Year In, the CEO of Sport Is Taking Nike Back to Its Roots

When Eliud Kipchoge ran the 2025 New York City Marathon, he did it in a one-of-one Radical AirFlow top, bridging a material innovation from trail running to road racing. He was just as methodical with his feedback as you’d expect.

Making It

A Radical Solution for the World’s Greatest Marathoner

Melitta Baumeister has built a reputation for turning the everyday into something extraordinary — blurring the line between fashion and sculpture with pieces that seem to hold movement inside them. Now, she’s bringing that sculptural approach to Nike.

Explore Nike, Converse and Jordan footwear and apparel design stories featuring Nike Air Force 1, Nike Air Jordan, Nike Air Max and more.

Design

Welcome to the Family

5 Questions With Fashion Designer Melitta Baumeister

Nike Radical AirFlow Slow Motion Hero

The material innovation harnesses the power of the air moving around you to help maximize your body’s natural cooling mechanisms.

Nike Radical AirFlow Debuts a New Era of Breathable Apparel

Get a behind-the-scenes look at Nike’s World Headquarters and the places where we innovate, design and dream, all to serve athletes.

The Spaces Where Nike Creates the Future of Sport

Born of need and elevated by expertise and diligence, today the Department of Nike Archives (DNA) cares for hundreds of thousands of artifacts and a limitless vault of connected stories.&nbsp;The brand archive began organically in the 1970s and officially became DNA in 2006. The department’s purpose is to both preserve and accelerate the ever-evolving and interconnected story of Nike. “Knowing who you are and the fights you’ve come through can do huge things for morale, inspiration, and creativity. That’s what DNA provides.” - Phil Knight

Department of Nike Archives

Created from the experimentation and ingenuity of Nike's co-founder Bill Bowerman, the Nike Moon Shoe's unique design would shape the future of running for decades.

From Waffle Iron to World Stage: The True Story of the Nike Moon Shoe

Editor's Picks

Story Landing

3-Minute Portrait

On September 14th, MJW concluded her perfect season by winning gold in Tokyo, running a 10.61 in the 100m, good for a championship record and fourth-place all time in the event.

For The Win

For Melissa Jefferson-Wooden, There’s No Place Like First Place

The American hurdler will go for his first gold medal at the World Championships in Tokyo. His many identities — as an individual and teammate, as the son of Caribbean immigrants, and as a proud American — are what ground his success.

Rai Benjamin Is in a World of His Own

Curtis&nbsp;Rowser III is an Atlanta-based journalist who covers basketball, rap, culture, travel and lifestyle. His words and photos have appeared in&nbsp;SLAM,&nbsp;BET,&nbsp;TimeOut,&nbsp;Epicenter-NYC,&nbsp;Brooklyn Magazine,&nbsp;AmNY and others. He’s a former Division I basketball player, and has since earned a master’s in Sports Industry Management from Georgetown&nbsp;and&nbsp;a second master’s in Journalism from NYU.

Curtis Rowser

True support for young basketball athletes goes beyond gifting gear. To elevate players and the game, Nike's created a deep network of platforms, mentorships and opportunities — and there's no better way to see the effects than through this summer's grassroots tourney play.

Beyond the Buzzer: How Nike Is Fueling the Next Era of Elite Hoopers

The 16-year-old half-miler will run in Tokyo as Team USA’s youngest-ever competitor, but his capacity as a leader has been long in the making.

How I Got Here

Cooper Lutkenhaus is Already Leading the Pack

In 2006, Maria Sharapova wore a bespoke Nike LBD on the court that proved you don't have to sacrifice style for performance. To celebrate her 2025 induction into the International Tennis Hall of Fame, we made her a new one.

The Legacy of Maria Sharapova’s Little Black Tennis Dress

A legacy as stealthy, unsung precursor defines the Kobe III. And yet, it's immovable in Kobe’s footwear legacy.

History

Icons

The History of the Kobe III

Proving her talent across Nike’s cross country, indoor and outdoor championships, Hedengren finished her high school career as one of the most accomplished middle- and long-distance runners of all time.

Indoors and Out, Runner Jane Hedengren is Rewriting History

The two-time world champion gives some advice on how to watch the shotput. Spoiler: It’s not all about strength.

Fan 101

Joe Kovacs on What It Takes to Throw A Winning Shotput

The Atlanta Dream guard is having a season that epitomizes a well-rounded player. That's not just a product of the talent level across the W, but of her lifelong work ethic.

Allisha Gray is Leveling Up Her Game — All of It

The 25-year-old artist on her black belt in taekwondo, how the Air Max Muse pairs with everything, and why partnering with Nike was a natural fit.