The Nike Moment
What It Looks Like to Finish On Empty
Nike Cross Nationals famously takes everything a cross-country runner's got — here's what the sum of that looks like across dozens of runners, from photographer Geoff Lowe.
The Record
Stories From Inside NIKE, Inc.
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How We Partner With Athletes On New Prototypes
How do you convince athletes that, while what they’re currently wearing may work, the prototype they’re holding in their hands has the makings of something special?
Our Favorite Sports Images from 2025
The Nike Moment
Faith Kipyegon and Her Breaking4 Pacers Minutes Before History
Experience what the champion runner was feeling minutes before attempting to break the 4-minute mile, through our photographer's lens.
The Nike Moment
What It Takes to Capture a Photo Finish
When Niels Laros powered through to win this year's Bowerman Mile, our photographer was ready.
Photo Essay
Icon Shelly-Ann Fraser-Pryce Ran Her Final 100 Meter On Her Terms
The shoes. The hair. The finish. At the 2025 World Athletics Championships in Tokyo, Shelly-Ann, a five-time world champion, ended her career her way.
Photo Essay
This Year’s WAFCON Shows How Football Can Change a Nation
Proof that football is a communal experience: these gripping images and videos from the 2025 Women’s Africa Cup of Nations.
Photo Essay
Rising Together
Amateur teams from China's Rise Academy and the LA-based Cal Stars and Veritas Academy went head-to-head during LeBron's China tour. There in attendance to cheer them on: the king himself.
Photo Essay
Incredible Scenes from the 50th Anniversary of the Pre Classic
The drama, suspense, energy and passion — if you're not yet a fan of track and field, you're about to become one.
3-Minute Portrait
Latest Stories
Sport Science
Is It Bad That I Pronate When I Run?
A Nike running expert unpacks a common misconception.
Sport Science
The NSRL Fieldhouse Track
When Nike researchers create the sports innovations of the future, they tap into this one-of-one space.
Sport Science
The NSRL Environmental Chambers
The science of regulating your temperature is serious business in the Nike Sport Research Lab.
Making It
A Radical Solution for the World’s Greatest Marathoner
When Eliud Kipchoge ran the 2025 New York City Marathon, he did it in a one-of-one Radical AirFlow top, bridging a material innovation from trail running to road racing. He was just as methodical with his feedback as you’d expect.
Design
5 Questions With Fashion Designer Melitta Baumeister
Melitta Baumeister has built a reputation for turning the everyday into something extraordinary — blurring the line between fashion and sculpture with pieces that seem to hold movement inside them. Now, she’s bringing that sculptural approach to Nike.
Feature
Inside the Nike Mind Team That Turned Neuroscience Into Footwear
It took more than a decade to crack it: shoes that can connect your body to your mind to help you stay calm, focused and present.
Feature
One Year In, the CEO of Sport Is Taking Nike Back to Its Roots
Showing up for athletes, igniting employee pride, restoring relationships, stoking innovation. Elliott Hill's accomplished a lot in a year. He says there's far more to come.
Sport Science
The LeBron James Innovation Center
This is where listening to the athlete is made manifest.
Sport Science
How Can I Become a Better Runner?
One simple way, says our expert, is by finding out how efficiently you're running.
History
The Nike Swoosh Logo: From Humble Beginnings to Global Icon
Before Nike was a worldwide sports brand, it was an upstart company in need of an eye-catching visual identity. Here, the real story of the Swoosh.
History
The History of Virgil Abloh's “The Ten”
Abloh's singular design language, combined with his urgency to fulfill a life-long dream, would ultimately lead to The Ten, a collaborative exploration of 10 Nike footwear silhouettes.
History
The History of Steve Prefontaine’s "Signature" Track Spike
The 1973 Pre Montreal racing spike was an innovation worthy of its rising star endorser, Steve Prefontaine.