Nike Running
How Nike Designed the Swooshfly, an Invitation to the Marathon Starting Line
Nike’s newest super shoe offers stability, durability and competitive performance benefits — all while feeling accessible, from looks to cost.
The Record
Stories from inside NIKE, Inc.
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How Nike Teamed With Keely Hodgkinson to Create Her Zero-Distraction Speed Suit
Built to Hodgkinson’s exact performance and design specifications, her custom suit is meticulously engineered to help her push the limits of contemporary track and field — marking the latest chapter in Nike’s history of supporting athletes with one-of-one performance innovations.
See How We Serve Runners
ACG
How the Nike Innovation Farm Team Is Pushing the Science of Ultra Running
See how athlete insights from the new residency program help create better products for every ultra runner.
Nike Running
Hear From Our Ultimate Wear-Tester on the Zoom Fly 6
How does Nike use athlete feedback? See and hear marathon GOAT Eliud Kipchoge’s line-by-line and word-for-word notes on your next best training shoe.
Nike Running
The Instant Benefits to Being a Runner
Nike running coach Dora Atim has six reasons for you to put on your shoes now.
Nike Design
How We Partner With Athletes On New Prototypes
How do you convince athletes that, while what they’re currently wearing may work, the prototype they’re holding in their hands has the makings of something special?
Nike Running
5 Questions With Nike Running’s Coach Bennett
Whether you're a first-time runner or practically pro, you'll be able to use the advice from Chris Bennett — equal parts coach, philosopher and hype man.
Short Stories
Latest Stories
Nike Running
Sha'Carri Richardson on the Nike Atelier Look That Made Her Feel Invincible
"When people see me in this look, reflective, catching the light the way it does, I want them to think: what you see is what you get. That's me. I'm going to keep thriving, keep blossoming," says the sprinter.
Nike Basketball
Cade Cunningham’s Composure Is Years in the Making
The Detroit Pistons point guard has ascended from Nike EYBL MVP as a high schooler to All-NBA First Team in his fifth season. He says he’s thankful for all the bumps and bruises along the way.
Jordan Brand
What Does It Take to Be the Best 1v1 Hooper in the World?
With a tournament in Shanghai that went down to the wire, Jordan Brand’s The One Finals crowned the new global champions of the court.
Converse
Skaters, Yachters, World-Class Athletes: The Sneaker That Unites Them All
A shoe most people know without knowing they know it, the Jack Purcell is Converse’s second-oldest icon. Now, the enduring silhouette is being reimagined again.
Nike Sportswear
5 Questions With Multi-Hyphenate Quenlin Blackwell
With a career spanning comedy, hosting, modeling, acting and design, Nike’s new collaborator talks vintage sneakers, the eye behind her style, and what it means to own your own story.
Nike Sportswear
Fast Forward: How Distance Shoes From Nike’s Vault Inspire Sportswear Sneakers of Today
The new Street Racing Collection silhouettes show how Nike taps its icons to create what’s next.
Nike Basketball
Inside A’ja Wilson’s Custom All-Star Tunnel Walk Look
Made from some 60 pieces of her own A’Two collection, this one-of-one look created for the three-time WNBA champion is proof that style is power, on and off the court.
Nike Leadership
How We’re Reimagining the Marketplace in Greater China to Better Serve Athletes
Cathy Sparks, Vice President & General Manager of Greater China, lays out a clear strategy for the future.
Nike Global Football
The Nike Boot Shops Delivering Custom Requests for Ronaldo, Mbappe, Vini Jr. and More
Go behind the scenes of the pop-up shops that helped deliver more than 600 specialty boots to players throughout the summer tournament.
Nike Global Football
The Making of Aero-FIT: The Material Innovation Keeping Footballers Cooler on the Pitch
When you’re playing for your country, nothing should distract you, least of all heat and sweat.
Nike Running
Innovation Meets Style: The One-of-One Radical AirFlow Looks at This Year’s Pre Classic
At the premiere track event, 11 Nike athletes work custom apparel that served multiple purposes: Keep them cool, keep them confident, and unleash their speed.
Nike Global Football
One Year In, Toma Shows That Youth-Led Street Football Is the Future of the Game
The electric energy of a global, community-led street football tournament is bringing the thrill of the game to its next era of players.