Ten years ago, Nike set out to break a barrier many said was impossible. The shoe it built transformed running — and ushered in a new era of human potential.
On high-altitude roads and running tracks in western Kenya, Eliud Kipchoge, Faith Kipyegon, Jacob Kiplimo, Brigid Kosgei and more elite athletes team with Nike experts to create products that can make the impossible possible.
Nike’s newest super shoe offers stability, durability and competitive performance benefits — all while feeling accessible, from looks to cost.
Whether you're a first-time runner or practically pro, you'll be able to use the advice from Chris Bennett — equal parts coach, philosopher and hype man.
See how athlete insights from the new residency program help create better products for every ultra runner.
How do you convince athletes that, while what they’re currently wearing may work, the prototype they’re holding in their hands has the makings of something special?
With a mythology this deep and only one shot to engage with the canon, Nike Virtual Studios’ .SWOOSH team knew it had to come correct.
"When people see me in this look, reflective, catching the light the way it does, I want them to think: what you see is what you get. That's me. I'm going to keep thriving, keep blossoming," says the sprinter.
Built to Hodgkinson’s exact performance and design specifications, her custom suit is meticulously engineered to help her push the limits of contemporary track and field — marking the latest chapter in Nike’s history of supporting athletes with one-of-one performance innovations.
The Detroit Pistons point guard has ascended from Nike EYBL MVP as a high schooler to All-NBA First Team in his fifth season. He says he’s thankful for all the bumps and bruises along the way.
With a tournament in Shanghai that went down to the wire, Jordan Brand’s The One Finals crowned the new global champions of the court.
A shoe most people know without knowing they know it, the Jack Purcell is Converse’s second-oldest icon. Now, the enduring silhouette is being reimagined again.
With a career spanning comedy, hosting, modeling, acting and design, Nike’s new collaborator talks vintage sneakers, the eye behind her style, and what it means to own your own story.
The new Street Racing Collection silhouettes show how Nike taps its icons to create what’s next.
Made from some 60 pieces of her own A’Two collection, this one-of-one look created for the three-time WNBA champion is proof that style is power, on and off the court.
Cathy Sparks, Vice President & General Manager of Greater China, lays out a clear strategy for the future.
Go behind the scenes of the pop-up shops that helped deliver more than 600 specialty boots to players throughout the summer tournament.
When you’re playing for your country, nothing should distract you, least of all heat and sweat.
