For The Win
In Her Return to the Court, Serena Williams Reminds Us Why She’s the GOAT
The tennis champion has a new outlook, an important "why," and a belief in herself that's never gone away.
The Record
Stories From Inside NIKE, Inc.
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Inside the Italian Workspaces Where We Craft the Nike Mercurial Boot
Shoemakers. Cobblers. Stitchers. Pattern engineers. They all partner with Nike in these unique facilities to perfect football boots — like the new Merc — for the game’s most elite as well as everyday footballers around the world.
See What Drives Us
Feature
What Creating Epic Means Inside Nike Now
Chief Innovation, Design and Product Officer Phil McCartney knows what the bar is when it comes to innovation at the Swoosh. This is how he’s making sure the company’s products clear it.
How I Got Here
On the Road to Excellence, Madison Hammond Is Celebrating the Journey
"When you give pathways to people in my community, we will deliver," says the Utah Royals defensive midfielder.
Feature
Amy Montagne: The Force Returning Nike to Sport
With more than 20 years of experience over 12 roles, the brand President is guiding Nike’s new Sport Offense, taking the company back to its athlete-first roots, and strengthening the business for the long term.
Basketball
In Learning to Do It All, Madison Booker Looks to Win It All
UT’s All-American forward can play any position you throw at her. But it’s her mentality that sets her apart.
Feature
Martin Lotti is Driving a New Wave of Creativity at Nike
"Design is not just executing or sketching," says the Chief Design Officer. "We are problem solvers."
For The Win
Alysa Liu Is Winning on Her Own Terms
The gold medal–winning figure skater — and sport icon for authenticity — reflects on pressure, success and learning to trust her own path.
3-Minute Portrait
Latest Stories
Photo Essay
This Is What You Need to Run 340 Miles in the Desert
Go behind the scenes with Recess Run Club as they tackle The Speed Project, an unsanctioned relay race, while wearing Nike's newest material innovation Radical Airflow.
Sport Science
Welcome to the Most High-Tech Space in Football: The NSRL Pitch
This game is beautiful, and even more so when it’s broken down into its data-driven parts.
Feature
The Definitive History of Nike’s World Campus
From a basement laundry room to a global headquarters spanning hundreds of acres, the throughline for the space remains the same: a belief in athletes, in innovation, and in knowing that the greatest is always yet to come.
Design
Frozen in Time: How Nike Designers Created the Cryoshot
With Cryoshot, legendary Nike football boots become wearable symbols of the here and now.
How I Got Here
On the Eve of His Pro Career, AJ Dybantsa Is Already Undefeated
We talk with the prospective No. 1 pick in the 2026 NBA Draft about his restless motivation, his path through elite pipelines like Nike EYBL and his hopes for his pro future.
Design
Less Is Max In the Newest Version of Nike Air
Nike Air Liquid Max is the first Max unit to include internal cut-outs. It ushers in an era for the Air Max franchise where precision and complexity go hand in hand.
Feature
World-Class Courts for World-Class Talent: How Nike Prepares its Future Hoop Stars
The Nike Hoop Summit is the top global basketball showcase for emerging players. For an entire week, Nike’s Philip H. Knight Campus becomes a cutting-edge proving ground, where its facilities help the players get ready for one of the biggest all-star games of their lives.
For The Win
Trail Runner Yao Miao Is Running Down New Goals With ACG
Her rise from rural China to three‑time UTMB Finals champion — and now member of the ACG All Conditions Racing Department — is a story of endurance, belief, and relentless dedication to the sport.
Making It
Why Tom Sachs Created His Latest Version of the NikeCraft General Purpose Shoe
With his newest Nike sneaker collaboration, the artist reminds us why we must use the resources we have.
History
Full-Court Press: How Nike Found Its Footing in College Basketball
Basketball’s growth in the 1980s is often told through signature athletes and market-share battles. But before any of that came into focus, Nike’s position inside the sport was built on college courts.
Making It
This Science-Backed Sports Comic Is Made to Better Your Mental Health
Developed with trauma experts and Nike researchers and hosted by Nike SB, “Your Brain on Sport‘’ is a comic series that translates complex neuroscience into simple narratives that help athletes better understand stress, emotional regulation and well-being.
Welcome to the Family
5 Questions With Renegade Founder Victor Diaz
We sit down with the running-speciality shop founder to hear about how he taps into culture and fashion, symbolism and heritage in two new, unique co-creations with Nike.