For The Win
For Tony Finau, Going the Distance is a Mindset
The pro golfer and newest member of the Jordan Brand Golf roster has never backed down from a challenge.
The Record
Stories From Inside NIKE, Inc.
View
The Birth of ACG: The Summit that Launched a Legacy
The wild moment that sparked Nike’s first outdoor footwear line and, eventually, the category that became All Conditions Gear.
Find Out What Drives Our Athletes
How I Got Here
Indoors and Out, Runner Jane Hedengren is Rewriting History
Proving her talent across Nike’s cross country, indoor and outdoor championships, Hedengren finished her high school career as one of the most accomplished middle- and long-distance runners of all time.
For The Win
Luka Dončić Is More Than Just One of the Best Players in the League
The Los Angeles Lakers guard goes deep on fishing, grilling and the secret to staying sane on the court.
For The Win
The Legend of Victor Wembanyama is Growing
The 20-year-old phenom speaks to transcending his own limits, banishing fear from his life, turning off his phone and more.
For The Win
How Sabrina Ionescu Sees the Game
The all-star guard on her incredible focus and determination, and her relentless pursuit of excellence.
For The Win
How Faith Kipyegon Empowers Herself — and All Women Runners
The middle-distance champion on her dominant career, the intersection of motherhood and running identity, and more.
For The Win
Michelle Wie-West Is Still Breaking Barriers
The golf champion talks about her challenges with IVF and pregnancy, and the model she wants to be for her daughter and new baby.
3-Minute Portrait
Latest Stories
Global Football
To Rome, With Love, From Francesco Totti
The icon spent his career pledging his loyalty to his hometown of Rome. For the attacking midfielder, his heart is forever with his city.
Welcome to the Family
5 Questions With International Icon LISA
The rapper, singer, dancer, actress and style icon talks training, creativity and why her partnership with Nike is a natural fit.
Sport Science
How Can I Improve My Mind-Body Connection?
The breakthroughs in Nike Mind footwear can help get you out of your head and into your body.
Sport Science
The NSRL Baseline Testing
What would the back of your athlete trading card say? That’s what the Nike Sport Research Lab's Baseline testing is for: A way for all athletes to understand their physical tools.
History
The Handshake That Started It All
Go behind the scenes of the famous business deal between Phil Knight and Bill Bowerman — co-founders of Nike.
The Nike Moment
What It Looks Like to Finish On Empty
Nike Cross Nationals famously takes everything a cross-country runner's got — here's what the sum of that looks like across dozens of runners, from photographer Geoff Lowe.
Sport Science
Is It Bad That I Pronate When I Run?
A Nike running expert unpacks a common misconception.
Sport Science
The NSRL Fieldhouse Track
When Nike researchers create the sports innovations of the future, they tap into this one-of-one space.
Sport Science
The NSRL Environmental Chambers
The science of regulating your temperature is serious business in the Nike Sport Research Lab.
Making It
A Radical Solution for the World’s Greatest Marathoner
When Eliud Kipchoge ran the 2025 New York City Marathon, he did it in a one-of-one Radical AirFlow top, bridging a material innovation from trail running to road racing. He was just as methodical with his feedback as you’d expect.
Design
5 Questions With Fashion Designer Melitta Baumeister
Melitta Baumeister has built a reputation for turning the everyday into something extraordinary — blurring the line between fashion and sculpture with pieces that seem to hold movement inside them. Now, she’s bringing that sculptural approach to Nike.
Feature
Inside the Nike Mind Team That Turned Neuroscience Into Footwear
It took more than a decade to crack it: shoes that can connect your body to your mind to help you stay calm, focused and present.