Running
5 Questions With Nike Running’s Coach Bennett
Whether you're a first-time runner or practically pro, you'll be able to use the advice from Chris Bennett — equal parts coach, philosopher and hype man.
The Record
Stories from inside NIKE, Inc.
View
WAFCON Shows How Football Can Change a Nation
Proof that football is a communal experience: these gripping images and videos from the 2025 Women’s Africa Cup of Nations.
See What Drives Us
Training
Dylan Scott on the Slow, Steady Work of Becoming a Hyrox Champion
The Nike athlete has his sights set on the coveted individual title and knows exactly what will get him on top of the podium: grit.
Feature
What Creating Epic Means Inside Nike Now
Chief Innovation, Design and Product Officer Phil McCartney knows what the bar is when it comes to innovation at the Swoosh. This is how he’s making sure the company’s products clear it.
Feature
Amy Montagne: The Force Returning Nike to Sport
With more than 20 years of experience over 12 roles, the brand President is guiding Nike’s new Sport Offense, taking the company back to its athlete-first roots, and strengthening the business for the long term.
For The Win
Alysa Liu Is Winning on Her Own Terms
The gold medal–winning figure skater — and sport icon for authenticity — reflects on pressure, success and learning to trust her own path.
Feature
Martin Lotti is Driving a New Wave of Creativity at Nike
"Design is not just executing or sketching," says the Chief Design Officer. "We are problem solvers."
For The Win
In Her Return to the Court, Serena Williams Reminds Us Why She’s the GOAT
The tennis champion has a new outlook, an important "why," and a belief in herself that's never gone away.
3-Minute Portrait
Latest Stories
Basketball
Inside A’ja Wilson’s Custom All-Star Tunnel Walk Look
Made from some 60 pieces of her own A’Two collection, this one-of-one look created for the three-time WNBA champion is proof that style is power, on and off the court.
Feature
How We’re Reimagining the Marketplace in Greater China to Better Serve Athletes
Cathy Sparks, Vice President & General Manager of Greater China, lays out a clear strategy for the future.
Global Football
The Nike Boot Shops Delivering Custom Requests for Ronaldo, Mbappe, Vini Jr. and More
Go behind the scenes of the pop-up shops that helped deliver more than 600 specialty boots to players throughout the summer tournament.
Global Football
The Making of Aero-FIT: The Material Innovation Keeping Footballers Cooler on the Pitch
When you’re playing for your country, nothing should distract you, least of all heat and sweat.
Running
Innovation Meets Style: The One-of-One Radical AirFlow Looks at This Year’s Pre Classic
At the premiere track event, 11 Nike athletes work custom apparel that served multiple purposes: Keep them cool, keep them confident, and unleash their speed.
Global Football
One Year In, Toma Shows That Youth-Led Street Football Is the Future of the Game
The electric energy of a global, community-led street football tournament is bringing the thrill of the game to its next era of players.
Innovation
Bill Bowerman: Nike’s Original Innovator
Nike co-founder Bill Bowerman's quest to create footwear to improve athlete performance is a driving force for Nike's ever-evolving approach to product innovation.
Global Football
The Young Footballers Behind England's X2 Collection
What if you got to write to your football hero? These players, part of the community organization Football Beyond Borders, knew exactly what to say when they penned letters to the England national team.
Global Football
The Four Years That Launched Nike Football
From signing Brasil and U.S. Soccer to debuting iconic ads and the first Mercurial boot, the period from 1994 to 1998 laid the foundation for Nike's presence and philosophy in the beautiful game.
Feature
Behind the Scenes of Nike Football's "Rip the Script" Brand Film
Dive into Nike's newest football anthem — its meaning, its Easter eggs, its most memorable moments.
Photo Essay
This Is What You Need to Run 340 Miles in the Desert
Go behind the scenes with Recess Run Club as they tackle The Speed Project, an unsanctioned relay race, while wearing Nike's newest material innovation Radical Airflow.
How I Got Here
On the Road to Excellence, Madison Hammond Is Celebrating the Journey
"When you give pathways to people in my community, we will deliver," says the Utah Royals defensive midfielder.