The Record

Stories From Inside NIKE, Inc.

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Less Is Max In the Newest Version of Nike Air

Nike Air Liquid Max is the first Max unit to include internal cut-outs. It ushers in an era for the Air Max franchise where precision and complexity go hand in hand.

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Learn What Drives Our Athletes

How I Got Here

On the Eve of His Pro Career, AJ Dybantsa Is Already Undefeated

We talk with the prospective No. 1 pick in the 2026 NBA Draft about his restless motivation, his path through elite pipelines like Nike EYBL and his hopes for his pro future.

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For The Win

Trail Runner Yao Miao Is Running Down New Goals With ACG

Her rise from rural China to three‑time UTMB Finals champion — and now member of the ACG All Conditions Racing Department — is a story of endurance, belief, and relentless dedication to the sport.

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Basketball

In Learning to Do It All, Madison Booker Looks to Win It All

UT’s All-American forward can play any position you throw at her. But it’s her mentality that sets her apart.

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Global Football

A New NWSL Season, a New Sophia Wilson

As the NWSL season kicks off, the all-league forward and Team USA star shares what’s shaped her pro football career so far, and what she wants next.

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Global Football

Savy King Is Playing for a Bigger Team Now

The Angel City FC Defender is back on the pitch after surviving an episode of cardiac arrest. Today, she’s playing for more than a zip code.

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3-Minute Portrait

Emma Hayes Tells You How to Succeed in Sports

Alysa Liu’s Best Advice for Sports and Life

JuJu Watkins On Her Natural Competitive Advantage

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Latest Stories

Feature

Martin Lotti is Driving a New Wave of Creativity at Nike

"Design is not just executing or sketching," says the Chief Design Officer. "We are problem solvers."

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Feature

World-Class Courts for World-Class Talent: How Nike Prepares its Future Hoop Stars

The Nike Hoop Summit is the top global basketball showcase for emerging players. For an entire week, Nike’s Philip H. Knight Campus becomes a cutting-edge proving ground, where its facilities help the players get ready for one of the biggest all-star games of their lives.

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Making It

Why Tom Sachs Created His Latest Version of the NikeCraft General Purpose Shoe

With his newest Nike sneaker collaboration, the artist reminds us why we must use the resources we have.

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History

Full-Court Press: How Nike Found Its Footing in College Basketball

Basketball’s growth in the 1980s is often told through signature athletes and market-share battles. But before any of that came into focus, Nike’s position inside the sport was built on college courts.

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Making It

This Science-Backed Sports Comic Is Made to Better Your Mental Health

Developed with trauma experts and Nike researchers and hosted by Nike SB, “Your Brain on Sport‘’ is a comic series that translates complex neuroscience into simple narratives that help athletes better understand stress, emotional regulation and well-being.

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For The Win

Alysa Liu Is Winning on Her Own Terms

The gold medal–winning figure skater — and sport icon for authenticity — reflects on pressure, success and learning to trust her own path.

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Welcome to the Family

5 Questions With Renegade Founder Victor Diaz

We sit down with the running-speciality shop founder to hear about how he taps into culture and fashion, symbolism and heritage in two new, unique co-creations with Nike.

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For The Win

Oksana Masters on Reinvention and the Power of Starting Again

The Nike athlete, and now most decorated U.S. Winter Paralympian, has repeatedly rebuilt her body and her training, returning to competition after surgeries and setbacks that forced her to start over. Here, she reflects on resilience and what winning means to her now.

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Photo Essay

Feeling Hoops Culture in L.A.

What happens here shapes the culture everywhere. See it captured through a local's lens.

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Nike Pegasus: The Origin of a Running Workhorse

The Peg wasn’t designed to be an icon. It was designed to solve a problem. See how that solution became "the single biggest and best running shoe in the world."

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Sport Science

The LeBron James Basketball Court

Nestled inside the largest sport-focused force plate and motion-capture installation in the world, the high-tech court helps scientists study players in an unrestricted environment.

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Making It

Behind the Scenes of Creating Arianna Fontana's One-of-One Performance Jacket

The most decorated short‑track speed skater in history deserves a custom look that stands alone.

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