The Record

Stories From Inside NIKE, Inc.

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How We Partner With Athletes On New Prototypes

How do you convince athletes that, while what they’re currently wearing may work, the prototype they’re holding in their hands has the makings of something special?

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Featured Stories

Feature

From Waffle Iron to World Stage: The True Story of the Nike Moon Shoe

Created from the experimentation and ingenuity of Nike's co-founder Bill Bowerman, the Nike Moon Shoe's unique design would shape the future of running for decades.

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History

The Nike Swoosh Logo: From Humble Beginnings to Global Icon

Before Nike was a worldwide sports brand, it was an upstart company in need of an eye-catching visual identity. Here, the real story of the Swoosh.

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Icons

The History of Steve Prefontaine’s "Signature" Track Spike

The 1973 Pre Montreal racing spike was an innovation worthy of its rising star endorser, Steve Prefontaine.

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Innovation

Bill Bowerman: Nike’s Original Innovator

Nike co-founder Bill Bowerman's quest to create footwear to improve athlete performance is a driving force for Nike's ever-evolving approach to product innovation.

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People

How Steve Prefontaine Set the Pace for Nike

Prefontaine's competitive fire, gutsy race tactics and inherent charisma charmed crowds and inspired up-and-coming runners to give it their all.

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Latest Stories

Virgil Abloh Nike The10
History

The History of Virgil Abloh's “The Ten”

Abloh's singular design language, combined with his urgency to fulfill a life-long dream, would ultimately lead to The Ten, a collaborative exploration of 10 Nike footwear silhouettes.

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Photo Essay

This Year’s WAFCON Shows How Football Can Change a Nation

Proof that football is a communal experience: these gripping images and videos from the 2025 Women’s Africa Cup of Nations.

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For The Win

To Get Back to Tokyo, Keely Hodgkinson Found Her Way Back Home

Last year’s 800-meter gold medalist has found her championship form again after a year of injuries. Integral to her comeback are the people and places she holds close.

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Photo Essay

Icon Shelly-Ann Fraser-Pryce Ran Her Final 100 Meter On Her Terms

The shoes. The hair. The finish. At the 2025 World Athletics Championships in Tokyo, Shelly-Ann, a five-time world champion, ended her career her way.

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Photo Essay

Rising Together

Amateur teams from China's Rise Academy and the LA-based Cal Stars and Veritas Academy went head-to-head during LeBron's China tour. There in attendance to cheer them on: the king himself.

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For The Win

For Melissa Jefferson-Wooden, There’s No Place Like First Place

On September 14th, MJW concluded her perfect season by winning gold in Tokyo, running a 10.61 in the 100m, good for a championship record and fourth-place all time in the event.

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For The Win

Rai Benjamin Is in a World of His Own

The American hurdler will go for his first gold medal at the World Championships in Tokyo. His many identities — as an individual and teammate, as the son of Caribbean immigrants, and as a proud American — are what ground his success.

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Feature

Beyond the Buzzer: How Nike Is Fueling the Next Era of Elite Hoopers

True support for young basketball athletes goes beyond gifting gear. To elevate players and the game, Nike's created a deep network of platforms, mentorships and opportunities — and there's no better way to see the effects than through this summer's grassroots tourney play.

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Photo Essay

Ultra Trail Running Can Take Everything You’ve Got — and Give You Even More

Powering up steep ascents. Navigating gnarly descents. Whipping mountain winds. Ultra trail running is a relentless sport. But the payoff is well worth the grind.

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How I Got Here

Cooper Lutkenhaus is Already Leading the Pack

The 16-year-old half-miler will run in Tokyo as Team USA’s youngest-ever competitor, but his capacity as a leader has been long in the making.

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Photo Essay

Journey of an Icon: 20 Years of LeBron James in China

Over the course of his career, LeBron James has shared his passion for the game globally, partnering with Nike to travel throughout Greater China during his offseason, galvanizing a nation in its love for basketball and hoops culture.

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Making It

The Legacy of Maria Sharapova’s Little Black Tennis Dress

In 2006, Maria Sharapova wore a bespoke Nike LBD on the court that proved you don't have to sacrifice style for performance. To celebrate her 2025 induction into the International Tennis Hall of Fame, we made her a new one.

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