Nike Pegasus: The Origin of a Running Workhorse
The Peg wasn’t designed to be an icon. It was designed to solve a problem. See how that solution became "the single biggest and best running shoe in the world."
The Record
Stories From Inside NIKE, Inc.
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Oksana Masters on Reinvention and the Power of Starting Again
The Nike athlete, and now most decorated U.S. Winter Paralympian, has repeatedly rebuilt her body and her training, returning to competition after surgeries and setbacks that forced her to start over. Here, she reflects on resilience and what winning means to her now.
Dig Into Our History and Heritage
Feature
From Waffle Iron to World Stage: The True Story of the Nike Moon Shoe
Created from the experimentation and ingenuity of Nike's co-founder Bill Bowerman, the Nike Moon Shoe's unique design would shape the future of running for decades.
History
The Handshake That Started It All
Go behind the scenes of the famous business deal between Phil Knight and Bill Bowerman — co-founders of Nike.
History
The Birth of ACG: The Summit that Launched a Legacy
The wild moment that sparked Nike’s first outdoor footwear line and, eventually, the category that became All Conditions Gear.
History
The History of Virgil Abloh's “The Ten”
Abloh's singular design language, combined with his urgency to fulfill a life-long dream, would ultimately lead to The Ten, a collaborative exploration of 10 Nike footwear silhouettes.
History
The Nike Swoosh Logo: From Humble Beginnings to Global Icon
Before Nike was a worldwide sports brand, it was an upstart company in need of an eye-catching visual identity. Here, the real story of the Swoosh.
History
The History of the Kobe III
A legacy as stealthy, unsung precursor defines the Kobe III. And yet, it's immovable in Kobe’s footwear legacy.
3-Minute Portrait
Latest Stories
Basketball
In Learning to Do It All, Madison Booker Looks to Win It All
UT’s All-American forward can play any position you throw at her. But it’s her mentality that sets her apart.
Global Football
A New NWSL Season, a New Sophia Wilson
As the NWSL season kicks off, the all-league forward and Team USA star shares what’s shaped her pro football career so far, and what she wants next.
Global Football
Savy King Is Playing for a Bigger Team Now
The Angel City FC Defender is back on the pitch after surviving an episode of cardiac arrest. Today, she’s playing for more than a zip code.
Photo Essay
Feeling Hoops Culture in L.A.
What happens here shapes the culture everywhere. See it captured through a local's lens.
Sport Science
The LeBron James Basketball Court
Nestled inside the largest sport-focused force plate and motion-capture installation in the world, the high-tech court helps scientists study players in an unrestricted environment.
Making It
Behind the Scenes of Creating Arianna Fontana's One-of-One Performance Jacket
The most decorated short‑track speed skater in history deserves a custom look that stands alone.
For The Win
Minjeong Choi Took a Chance on Short-Track Speed Skating. In Milan, She’ll Go for History
Two decades ago, the generational talent was a young girl who saw a fortuitous window to pursue the sport. She’s never looked back.
For The Win
The Future of Women’s Basketball is Limitless. Napheesa Collier is Busy Building It
The Minnesota Lynx All Star and Jordan Brand athlete is well familiar with the blueprint for success.
Making It
Style Crafted to Brave the Elements: All the Details on Jannik Sinner’s Custom Nike Look
Collaborating on the head-to-toe ensemble — a bespoke jacket, insulated A.I.R. vest, tailored pants and footwear — meant pairing one of the world's best players with Nike’s top designers.
Global Football
To Rome, With Love, From Francesco Totti
The icon spent his career pledging his loyalty to his hometown of Rome. For the attacking midfielder, his heart is forever with his city.
Welcome to the Family
5 Questions With International Icon LISA
The rapper, singer, dancer, actress and style icon talks training, creativity and why her partnership with Nike is a natural fit.
Sport Science
How Can I Improve My Mind-Body Connection?
The breakthroughs in Nike Mind footwear can help get you out of your head and into your body.