The Record

Stories From Inside NIKE, Inc.

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Amy Montagne: The Force Returning Nike to Sport

With more than 20 years of experience over 12 roles, the brand President is guiding Nike’s new Sport Offense, taking the company back to its athlete-first roots, and strengthening the business for the long term.

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Dive Into Our 50-Plus Years of Heritage

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The Definitive History of Nike’s World Campus

From a basement laundry room to a global headquarters spanning hundreds of acres, the throughline for the space remains the same: a belief in athletes, in innovation, and in knowing that the greatest is always yet to come.

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History

The Handshake That Started It All

Go behind the scenes of the famous business deal between Phil Knight and Bill Bowerman — co-founders of Nike.

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History

The Nike Swoosh Logo: From Humble Beginnings to Global Icon

Before Nike was a worldwide sports brand, it was an upstart company in need of an eye-catching visual identity. Here, the real story of the Swoosh.

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Innovation

Bill Bowerman: Nike’s Original Innovator

Nike co-founder Bill Bowerman's quest to create footwear to improve athlete performance is a driving force for Nike's ever-evolving approach to product innovation.

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People

How Steve Prefontaine Set the Pace for Nike

Prefontaine's competitive fire, gutsy race tactics and inherent charisma charmed crowds and inspired up-and-coming runners to give it their all.

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History

The History of Steve Prefontaine’s "Signature" Track Spike

The 1973 Pre Montreal racing spike was an innovation worthy of its rising star endorser, Steve Prefontaine.

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Feature

From Waffle Iron to World Stage: The True Story of the Nike Moon Shoe

Created from the experimentation and ingenuity of Nike's co-founder Bill Bowerman, the Nike Moon Shoe's unique design would shape the future of running for decades.

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3-Minute Portrait

Emma Hayes Tells You How to Succeed in Sports

Alysa Liu’s Best Advice for Sports and Life

JuJu Watkins On Her Natural Competitive Advantage

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Latest Stories

How I Got Here

On the Eve of His Pro Career, AJ Dybantsa Is Already Undefeated

We talk with the prospective No. 1 pick in the 2026 NBA Draft about his restless motivation, his path through elite pipelines like Nike EYBL and his hopes for his pro future.

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Feature

Martin Lotti is Driving a New Wave of Creativity at Nike

"Design is not just executing or sketching," says the Chief Design Officer. "We are problem solvers."

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Design

Less Is Max In the Newest Version of Nike Air

Nike Air Liquid Max is the first Max unit to include internal cut-outs. It ushers in an era for the Air Max franchise where precision and complexity go hand in hand.

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Feature

World-Class Courts for World-Class Talent: How Nike Prepares its Future Hoop Stars

The Nike Hoop Summit is the top global basketball showcase for emerging players. For an entire week, Nike’s Philip H. Knight Campus becomes a cutting-edge proving ground, where its facilities help the players get ready for one of the biggest all-star games of their lives.

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For The Win

Trail Runner Yao Miao Is Running Down New Goals With ACG

Her rise from rural China to three‑time UTMB Finals champion — and now member of the ACG All Conditions Racing Department — is a story of endurance, belief, and relentless dedication to the sport.

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Making It

Why Tom Sachs Created His Latest Version of the NikeCraft General Purpose Shoe

With his newest Nike sneaker collaboration, the artist reminds us why we must use the resources we have.

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History

Full-Court Press: How Nike Found Its Footing in College Basketball

Basketball’s growth in the 1980s is often told through signature athletes and market-share battles. But before any of that came into focus, Nike’s position inside the sport was built on college courts.

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Making It

This Science-Backed Sports Comic Is Made to Better Your Mental Health

Developed with trauma experts and Nike researchers and hosted by Nike SB, “Your Brain on Sport‘’ is a comic series that translates complex neuroscience into simple narratives that help athletes better understand stress, emotional regulation and well-being.

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For The Win

Alysa Liu Is Winning on Her Own Terms

The gold medal–winning figure skater — and sport icon for authenticity — reflects on pressure, success and learning to trust her own path.

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Basketball

In Learning to Do It All, Madison Booker Looks to Win It All

UT’s All-American forward can play any position you throw at her. But it’s her mentality that sets her apart.

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Welcome to the Family

5 Questions With Renegade Founder Victor Diaz

We sit down with the running-speciality shop founder to hear about how he taps into culture and fashion, symbolism and heritage in two new, unique co-creations with Nike.

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For The Win

Oksana Masters on Reinvention and the Power of Starting Again

The Nike athlete, and now most decorated U.S. Winter Paralympian, has repeatedly rebuilt her body and her training, returning to competition after surgeries and setbacks that forced her to start over. Here, she reflects on resilience and what winning means to her now.

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