Bring inspiration and innovation to every athlete* in the world
*If you have a body, you are an athlete

The Nike Swoosh Logo: From Humble Beginnings to Global Icon

Before Nike was a worldwide sports brand, it was an upstart company in need of an eye-catching visual identity. Here, the real story of the Swoosh.

From the Newsroom

Nike Tiempo Maestro Is the Creative Attacker’s Choice for Elite Dribbling Performance

Step Into Confidence, Support and Fun in the Nike Structure Plus

The Nike ACG Zegama Is a Rugged Partner for the World’s Wildest Terrain

Hit the Slopes and Chalet in Style With the Nike x Jacquemus Après Ski Collection

Jordan Brand Basketball Debuts Its Class of 2025: Four Elite Hoopers Dedicated to Greatness

Nike and Converse Enter the Upside Down With New Stranger Things Collection

Nike Basketball Releases the Book 2, the Next Chapter in Devin Booker’s Signature Collection

Nike Reopens Downtown Portland Store as an Athlete-Centered Community Sport Hub

Nike N7 Collection Honors Connections to the Land with Running Footwear and Versatile Apparel

The Nike Moment

Essential Read

One Year In, the CEO of Sport Is Taking Nike Back to Its Roots

Showing up for athletes, igniting employee pride, restoring relationships, stoking innovation. Elliott Hill's accomplished a lot in a year. He says there's far more to come.

Why We Love Track and Field

This year's Worlds served fans all the drama, heart and glory.

Inside our Design and Innovation

From the Archive

Bill Bowerman: Nike’s Original Innovator

Nike co-founder Bill Bowerman's quest to create footwear to improve athlete performance is a driving force for Nike's ever-evolving approach to product innovation.

How Steve Prefontaine Set the Pace for Nike

Prefontaine's competitive fire, gutsy race tactics and inherent charisma charmed crowds and inspired up-and-coming runners to give it their all.

Initiatives

white and blue graduation sash
white and blue graduation sash

Investing in our NIKE, Inc. Teams

We support the personal and professional wellbeing of all NIKE, Inc. employees—from retail to corporate—through pay equity, best-in-class benefits and comprehensive professional development opportunities.

Fostering a Culture of Belonging

We create community and allyship across NIKE, Inc. through our employee networks and leadership development.

Empowering Indigenous Youth Through the N7 Fund

Through the N7 Fund, Nike invests in nonprofits that serve Indigenous communities in North America.

  • Magazine
  • Mission
  • Company
  • Newsroom
  • Resources
      • © 2025 NIKE, Inc. All Rights Reserved