The shoes. The hair. The finish. At the 2025 World Athletics Championships in Tokyo, Shelly-Ann, a five-time world champion, ended her career her way.

Sofieke van Bilsen is a 29-year-old Dutch photographer with a passion for storytelling through imagery. She is in-house photographer to the German women's national football team, and was team photographer for the German Olympic Team in Paris 2024. She works closely with Nike athletes such as Faith Kipyegon, Eliud Kipchoge and Sifan Hassan.In her photography, she aims to create compelling visual narratives, focusing on the deep connection between emotion and athleticism. She strives to capture the raw moments behind the scenes, the untold stories of the journey,and everything in between, bringing the spirit of sports to life.Sofieke's personality creates instant connections with people, and she is loved by the athletes she works with. Her relaxed and enthusiastic personality complements an incredible skill level and ability to work in high pressure environments for athletes.

Sofieke van Bilsen

Photo Essay

Icon Shelly-Ann Fraser-Pryce Ran Her Final 100 Meter On Her Terms

Over the course of his career, LeBron James has shared his passion for the game globally, partnering with Nike to travel throughout Greater China during his offseason, galvanizing a nation in its love for basketball and hoops culture.

Journey of an Icon: 20 Years of LeBron James in China

Powering up steep ascents. Navigating gnarly descents. Whipping mountain winds. Ultra trail running is a relentless sport. But the payoff is well worth the grind.

Ultra Trail Running Can Take Everything You’ve Got — and Give You Even More

NExt volume

Conner Mantz Feature Loop

Davis Jones is the senior editor for about.nike.com. His areas of interest include sport science, performance product design and the history of sport.&nbsp;&nbsp;&nbsp;Born and raised in Oregon, Davis attended the University of San Diego. Upon graduating, he worked as an editorial intern for Farrar, Straus and Giroux. He was a writer and editor for Surfer magazine before returning to the Pacific Northwest to work for Nike in 2018.&nbsp;

Davis Jones

How do you convince athletes that, while what they’re currently wearing may work, the prototype they’re holding in their hands has the makings of something special?

Feature

How We Partner With Athletes On New Prototypes

About Nike - Stories from Inside NIKE, Inc.

Geoff Lowe is a dynamic sports photographer originally from South Africa, now based in Italy. With a background in track and field, he brings a unique insider’s perspective to his photography, capturing the emotion, rhythm, and intensity of athletes in motion. His images go beyond documentation; they turn athletic performance into visual poetry. Known for his artistic composite technique, Lowe uses ultra-fast sequences to create layered images that reveal movement over time — sprinting, jumping, swimming, and diving — all unfolding in a single frame.

Geoff Lowe

Nike Cross Nationals famously takes everything a cross-country runner's got — here's what the sum of that looks like across dozens of runners, from photographer Geoff Lowe.

The Nike Moment

What It Looks Like to Finish On Empty

Experience what the champion runner was feeling minutes before attempting to break the 4-minute mile, through our photographer's lens.

Faith Kipyegon and Her Breaking4 Pacers Minutes Before History

Cameron was born in Rochester, New York, but grew up in the small town of Brighton, Michigan. Skateboarding and snowboarding were his life until he minted himself as a photographer. For the first 15 years of his career, after he moved to Los Angeles, he shot for skate brands almost exclusively, constantly pushing himself to capture a familiar subject in a fresh, dynamic way. It was like DIY photo school. Try never to be at ground level, and use everything around you to build a more interesting photograph in camera. Foreground elements, reflections, the grit of the street, sun flare, off-kilter perspectives, light trails — This creative restlessness culminated into a signature look that continues to evolve in exciting ways.His approach to visual storytelling envelops you in the moment. You feel like you’re the runner trying to beat your personal best, hugging the curves of a racetrack on a motorbike, bouldering with your friends, cycling against a spectacular natural panorama, or rounding up cattle at golden hour. “I like the challenge of making the product the focus but having each image feel honest and human,” says Cameron.&nbsp;&nbsp;

Cameron Strand

When Niels Laros powered through to win this year's Bowerman Mile, our photographer was ready.

What It Takes to Capture a Photo Finish

Proof that football is a communal experience: these gripping images and videos from the 2025 Women’s Africa Cup of Nations.

This Year’s WAFCON Shows How Football Can Change a Nation

Amateur teams from China's Rise Academy and the LA-based Cal Stars and Veritas Academy went head-to-head during LeBron's China tour. There in attendance to cheer them on: the king himself.

Rising Together

The drama, suspense, energy and passion — if you're not yet a fan of track and field, you're about to become one.

Incredible Scenes from the 50th Anniversary of the Pre Classic

Our Favorite Sports Images from 2025

Story Landing

3-Minute Portrait

Feel confident in what you wear, and you bring that energy into every part of your life.

Nike exists to serve the complete athlete, and shares their winning mentality. As a champion for athletes and sport, Nike partners with athletes who share the belief that sport can break barriers, push limits, spark change and move the world forward.

Brand of Athletes

7 Nike Athletes on How Style Fuels Them

The champion sprinter’s thoughts on finding inner peace, the value of letting go, and the legacy she wants to leave.

Sha’Carri Richardson’s Incredible Journey

The ways we express ourselves in sport are much closer to fashion than you might think.

Nike Stylist Gabriella Karefa-Johnson on the Radical Act of Self-Expression

For the world-champion middle distance runner, winning is a family business.

For The Win

Jakob Ingebrigtsen on Beating His Brothers — and Everybody Else

For designer and Converse CONS skateboarder Alexis Sablone, where you ride is just as important as how you ride it.

On the track, court, pitch, street and beyond, Nike serves the world’s best with unparalleled product innovation, leveraging its proprietary Nike Air, the power of new digital tools, and the incomparable data collected in its Nike Sport Research Lab.

Innovating For Athletes

Making It

Anything But Uniform: Behind the Design of This Year’s Skate Federation Kits

The three-time UK national champion and Olympic Refugee competitor is battling for a cause bigger than herself.  

Boxer Cindy Ngamba is Ready to Fight to the Finish

The decorated distance runner saw a brighter future for the country's budding female runners. Alongside Nike, she's blazing a new trail for them.

Mary Ngugi is Transforming the Women’s Running Camp Experience in Kenya

Mothers deserve apparel that works as hard as they do. Enter the Nike (M) Swoosh bra.

Explore Nike, Converse and Jordan footwear and apparel design stories featuring Nike Air Force 1, Nike Air Jordan, Nike Air Max and more.

Design

“We Knew Women Needed This Bra Yesterday”

Learn what winning means to the face of the Nike SB Day One, a new silhouette designed specifically for young skateboarders.

Chloe Covell's Star is Rising

What could happen if Nike tapped cutting-edge design tools and a team of its top creative talent with 13 of the world's greatest athletes? Where would their imaginations take them? 
Welcome to A.I.R., Athlete Imagined Revolution.

Creating the Unreal: How Nike Made Its Wildest Air Footwear Yet

On Air, records are shattered; milestones, set; championships, won. On Air, athletes change culture and capture the collective imagination.

Nike is celebrating a love of sport with the world by providing fandom-fueling stories and distinct, engaging experiences in Paris and beyond.

Powering Sport

Fan 101

The 10 Greatest Sports Moments Powered by Nike Air

Dreaming up the revolutionary Air Max Dn took creativity, spark and guts. Nike Product Director Reggie Hunter tells the whole origin story.