The shoes. The hair. The finish. At the 2025 World Athletics Championships in Tokyo, Shelly-Ann, a five-time world champion, ended her career her way.

Photo essay

Icon Shelly-Ann Fraser-Pryce ran her final 100 metre on her terms

Powering up steep ascents. Navigating gnarly descents. Whipping mountain winds. Ultra trail running is a relentless sport. But the payoff is well worth the grind.

Ultra trail running can take everything you've got—and give you even more

Conner Mantz Feature Loop

Created from the experimentation and ingenuity of Nike's co-founder Bill Bowerman, the Nike Moon Shoe's unique design would shape the future of running for decades.

Feature

From waffle iron to world stage: the true story of the Nike Moon Shoe

Before Nike was a worldwide sports brand, it was an upstart company in need of an eye-catching visual identity. Here's the real story of the Swoosh.

History

The Nike Swoosh logo: from humble beginnings to global icon

The 1973 Pre Montreal racing spike was an innovation worthy of its rising-star endorser, Steve Prefontaine.

The history of Steve Prefontaine's "signature" track spike

Nike co-founder Bill Bowerman's quest to create footwear to improve athlete performance is a driving force for Nike's ever-evolving approach to product innovation.

Innovation

Bill Bowerman: Nike's original innovator

Prefontaine's competitive fire, gutsy race tactics and inherent charisma charmed crowds and inspired up-and-coming runners to stick with the sport and give it their all.

People

How Steve Prefontaine set the pace for Nike

Story landing

The middle-distance champion on her dominant career, the intersection of motherhood and running identity, and more.

For the win

How Faith Kipyegon empowers herself—and all women runners

The Air Jordan XX receives a special treatment for the 20th anniversary of Doernbecher Freestyle, created by the legendary designer Mark Smith.

Making it

An unforgettable canvas: The making of the Air Jordan XX Doernbecher Freestyle

Chicago’s running scene offers parks, paths and neighborhoods that beg to be explored on foot. We asked the Windrunners, a local run team, to highlight their seven must-see spots.

Fan hub

A Local’s Guide to Running Chicago

A Local's Guide for Where to Run in Chicago

Meet the Windrunners, the city's first all-women sub-elite racing team.

A Chicago run team that makes everyone want to run

How does Nike use athlete feedback? See and hear marathon GOAT Eliud Kipchoge's line-by-line and word-for-word notes on your next best training shoe.

Hear from our ultimate wear-tester on the new Zoom Fly 6

When a mysterious pain in the Italian fencer's arm was becoming unbearable, doctors told her she might need to stop competing altogether. That's when Nike stepped in to help.

Matching Bebe Vio to Her Ultimate Fencing Tool

Former professional Esports gamer and Nike athlete Uzi challenged himself to run his first 26.2—and changed his health and life in the process.

How a marathon can turn a life around

The fastest woman in the world has always possessed steely resolve. Hear her describe it.

Nike exists to serve the complete athlete, and shares their winning mentality. As a champion for athletes and sport, Nike partners with athletes who share the belief that sport can break barriers, push limits, spark change and move the world forwards.

Brand of athletes

Born tenacious: how Tatyana McFadden became the champion she is today

An upgrade to one key product could be the unlock for the legendary track and field athlete to achieve her highest potential.

Tatyana McFadden Is the Fastest Woman Alive — the Nike Sport Research Lab Wanted to Help Her Get Faster

The two talk about the importance of accountability, the beauty of setting random personal fitness goals and the magic of unexpected synergy.

Stronger together: Kaia Gerber and Kirsty Godso are twin flames

The duo talk championships, attitudes on the court and leaving their mark on the game.

A'ja Wilson and Dawn Staley on their coach-player bond

Sometimes the best strategy is no strategy.