The shoes. The hair. The finish. At the 2025 World Athletics Championships in Tokyo, Shelly-Ann, a five-time world champion, ended her career her way.

Sofieke van Bilsen is a 29-year-old Dutch photographer with a passion for storytelling through imagery. She is the in-house photographer for the German women's national football team, and was team photographer for the German Olympic Team in Paris 2024. She works closely with Nike athletes such as Faith Kipyegon, Eliud Kipchoge and Sifan Hassan.In her photography, she aims to create compelling visual narratives, focusing on the deep connection between emotion and athleticism. She strives to capture the raw moments behind the scenes, the untold stories of the journey and everything in between, bringing the spirit of sport to life.Sofieke's personality creates instant connections with people, and she is loved by the athletes she works with. Her relaxed and enthusiastic personality complements an incredible skill level and the ability to work in high-pressure environments for athletes.

Sofieke van Bilsen

Photo essay

Icon Shelly-Ann Fraser-Pryce Ran Her Final 100 Metre On Her Terms

Over the course of his career, LeBron James has shared his passion for the game globally, partnering with Nike to travel throughout Greater China during his offseason, galvanizing a nation in its love for basketball and hoops culture.

Journey of an icon: 20 years of LeBron James in China

Powering up steep ascents. Navigating gnarly descents. Whipping mountain winds. Ultra trail running is a relentless sport. But the payoff is well worth the grind.

Ultra trail running can take everything you've got—and give you even more

Conner Mantz Feature Loop

Davis Jones is the senior editor for about.nike.com. His areas of interest include sport science, performance product design and the history of sport.&nbsp;&nbsp;&nbsp;Born and raised in Oregon, Davis attended the University of San Diego. Upon graduating, he worked as an editorial intern for Farrar, Straus and Giroux. He was a writer and editor for Surfer magazine before returning to the Pacific Northwest to work for Nike in 2018.&nbsp;

Davis Jones

How do you convince athletes that, while what they're currently wearing may work, the prototype they're holding in their hands has the makings of something special?

Feature

How We Partner With Athletes On New Prototypes

About Nike—stories from inside NIKE, Inc.

Amateur teams from China's Rise Academy and the LA-based Cal Stars and Veritas Academy went head to head during LeBron's China tour. There in attendance to cheer them on: the King himself.

Rising together

The drama, suspense, energy and passion—if you're not yet a fan of athletics, you're about to become one.

Incredible scenes from the 50th anniversary of the Pre Classic

Editor's Picks

Story Landing

The 16-year-old half-miler will run in Tokyo as Team USA's youngest-ever competitor, but his capacity as a leader has been long in the making.

How I got here

Cooper Lutkenhaus is already leading the pack

In 2006, Maria Sharapova wore a bespoke Nike LBD on the court that proved you don't have to sacrifice style for performance. To celebrate her 2025 induction into the International Tennis Hall of Fame, we made her a new one.

Making it

The legacy of Maria Sharapova's little black tennis dress

The material innovation harnesses the power of the air moving around you to help maximise your body's natural cooling mechanisms.

Nike Radical AirFlow debuts a new era of breathable apparel

Proving her talent across Nike's cross-country, indoor and outdoor championships, Hedengren finished her secondary school career as one of the most accomplished middle- and long-distance runners of all time.

Indoors and out, runner Jane Hedengren is rewriting history

The Atlanta Dream guard is having a season that epitomises a well-rounded player. That's not just a product of the talent level across the W, but of her lifelong work ethic.

For the win

Allisha Gray is levelling up her game—all of it

The 25-year-old artist on her black belt in taekwondo, how the Air Max Muse pairs with everything and why partnering with Nike was a natural fit.

Welcome to the family

5 questions with K-pop star KARINA

The Bowerman Mile at the Pre Classic has produced more sub-4:00 times than any event in the world. Here's what makes it so fast.

Inside the world's fastest mile race

A visual reflection on the shared goal—inspiring all athletes to dream big and break barriers—between the world's fastest woman miler and Nike.

The Breaking4 journey: Faith Kipyegon and Nike's unforgettable project

Go trackside to see and feel the emotion from the champion's historic attempt.

Behind the scenes of Faith Kipyegon's Breaking4 attempt day

Speed suit, sports bra, spikes, focus. Here, other essential factors Nike considered to give Faith Kipyegon the best support for Breaking4.

Innovation

10 details Nike obsessed over to support Faith Kipyegon and Breaking4

The shoe's journey from afterthought to global icon defies convention, which begins to explain why the Converse Chuck Taylor All Star has served as a talisman of self-expression for multiple generations, subcultures and genres: It has never tried to fit in.