The shoes. The hair. The finish. At the 2025 World Athletics Championships in Tokyo, Shelly-Ann, a five-time world champion, ended her career her way.

Sofieke van Bilsen is a 29-year-old Dutch photographer with a passion for storytelling through imagery. She is the in-house photographer for the German women's national football team, and was team photographer for the German Olympic Team in Paris 2024. She works closely with Nike athletes such as Faith Kipyegon, Eliud Kipchoge and Sifan Hassan.In her photography, she aims to create compelling visual narratives, focusing on the deep connection between emotion and athleticism. She strives to capture the raw moments behind the scenes, the untold stories of the journey and everything in between, bringing the spirit of sport to life.Sofieke's personality creates instant connections with people, and she is loved by the athletes she works with. Her relaxed and enthusiastic personality complements an incredible skill level and the ability to work in high-pressure environments for athletes.

Sofieke van Bilsen

Photo essay

Icon Shelly-Ann Fraser-Pryce ran her final 100 metre on her terms

Over the course of his career, LeBron James has shared his passion for the game globally, partnering with Nike to travel throughout Greater China during his offseason, galvanizing a nation in its love for basketball and hoops culture.

Journey of an icon: 20 years of LeBron James in China

Powering up steep ascents. Navigating gnarly descents. Whipping mountain winds. Ultra trail running is a relentless sport. But the payoff is well worth the grind.

Ultra trail running can take everything you've got—and give you even more

Jazmine Hughes is a writer, professor and public speaker. Her work has appeared in The New York Times, The New Yorker, VOGUE, the Washington Post and New York magazine, among many others, where she has profiled people such as Viola Davis, Whoopi Goldberg, Usher, Lenny Kravitz, Questlove, Sarah Paulson and Julianne Moore. She has two National Magazine Awards. Jazmine has taught writing classes and workshops at Cornell University, The New School for Social Research and the Lower East Side Girls Club, and moderated panels for American Express, Netflix and the Tribeca Film Festival. She lives between New York City and Mexico.&nbsp;

Jazmine Hughes

Showing up for athletes, igniting employee pride, restoring relationships, stoking innovation. Elliott Hill has accomplished a lot in a year. He says there's far more to come.

Feature

One Year In, the CEO of Sport Is Taking Nike Back to Its Roots

Davis Jones is the senior editor for about.nike.com. His areas of interest include sport science, performance product design and the history of sport.&nbsp;&nbsp;&nbsp;Born and raised in Oregon, Davis attended the University of San Diego. Upon graduating, he worked as an editorial intern for Farrar, Straus and Giroux. He was a writer and editor for Surfer magazine before returning to the Pacific Northwest to work for Nike in 2018.&nbsp;

Davis Jones

Conner Mantz Feature Loop

How do you convince athletes that, while what they're currently wearing may work, the prototype they're holding in their hands has the makings of something special?

How We Partner With Athletes On New Prototypes

The material innovation harnesses the power of the air moving around you to help maximise your body's natural cooling mechanisms.

Nike Radical AirFlow debuts a new era of breathable apparel

Get a behind-the-scenes look of Nike's World Headquarters and the places where we create, design and dream, all to serve athletes.

The spaces where Nike creates the future of sport

Born of need and elevated by expertise and diligence, today the Department of Nike Archives (DNA) cares for hundreds of thousands of artefacts and a limitless vault of connected stories.&nbsp;The brand archive began organically in the 1970s and officially became DNA in 2006. The department's purpose is to both preserve and accelerate the ever-evolving and interconnected story of Nike. "Knowing who you are and the fights you've come through can do huge things for morale, inspiration and creativity. That's what DNA provides". - Phil Knight

Department of Nike Archives

Created from the experimentation and ingenuity of Nike's co-founder Bill Bowerman, the Nike Moon Shoe's unique design would shape the future of running for decades.

From waffle iron to world stage: the true story of the Nike Moon Shoe

Story landing

Middle-distance runner Erin Wallace, who paces champions like Faith Kipyegon, breaks down the tactics to help racers hold a pinpoint time.

Fan hub

How a professional runner helps pace for record times

Prefontaine's competitive fire, gutsy race tactics and inherent charisma charmed crowds and inspired up-and-coming runners to stick with the sport and give it their all.

People

How Steve Prefontaine set the pace for Nike

See how the world's fastest man to run 26.2 miles is helping to guide the world's fastest woman to run 1, and make history in the process.

In conversation: marathon champion Eliud Kipchoge and athletics star Faith Kipyegon

For women, a sub-4-minute mile has long been considered not only improbable, but physiologically impossible. Meet Faith Kipyegon, the Nike athlete who's committed to breaking that barrier.

Faith Kipyegon is ready to make history

Across sports and continents, Nike athletes Dur Bali, Nader El-Jindaoui, Rouguy Diallo and Intisar Abdul-Kader have built their careers on overcoming obstacles. See how you can learn from their grit.

Charging forwards: 4 Nike athletes on resilience, roots and persistence

The Los Angeles Lakers guard goes deep on fishing, grilling and the secret to staying sane on the court.

For the win

Luka Dončić is more than just one of the best players in the league

Get routes and recs that highlight beautiful views, historic streets and the sports atmosphere that makes the city vibrate with energy.

A local's guide to where to run in Boston

Ahead of the 2025 WNBA Draft, the UConn star opens up about the basketball communities that have shaped her career.

How I got here

Grassroots to greatness: Paige Bueckers on her rise to the top

The Nike athlete has intentionally positioned his post-professional career to help set the course for the next generation of footballers, including other stars, such as striker Vini Jr.

R9 on becoming your hero

"Growing up, I couldn't watch women's football as easily as I can now. I'm hoping that both girls and boys can watch me play and know that they can achieve the same things for their futures".

Six fierce footballers on paving the way for the next generation

Where there's music and style, there's sport. Which makes Tyla's new partnership with Nike such a natural fit. Hear from the Grammy Award-winning artist about the rhythm that drives her, the Nike staples she swears by and why she refuses to be put in a box.

Welcome to the family

5 questions with global sensation Tyla

Watch the WNBA champion and the award-winning actress and writer chat about A'ja's passion for the game, the importance of her family and what she wants all hoopers to get from the A'One, her new signature shoe.