The shoes. The hair. The finish. At the 2025 World Athletics Championships in Tokyo, Shelly-Ann, a five-time world champion, ended her career her way.

Sofieke van Bilsen is a 29-year-old Dutch photographer with a passion for storytelling through imagery. She is the in-house photographer for the German women's national football team, and was team photographer for the German Olympic Team in Paris 2024. She works closely with Nike athletes such as Faith Kipyegon, Eliud Kipchoge and Sifan Hassan.In her photography, she aims to create compelling visual narratives, focusing on the deep connection between emotion and athleticism. She strives to capture the raw moments behind the scenes, the untold stories of the journey and everything in between, bringing the spirit of sport to life.Sofieke's personality creates instant connections with people, and she is loved by the athletes she works with. Her relaxed and enthusiastic personality complements an incredible skill level and the ability to work in high-pressure environments for athletes.

Sofieke van Bilsen

Photo essay

Icon Shelly-Ann Fraser-Pryce Ran Her Final 100 Metre On Her Terms

Over the course of his career, LeBron James has shared his passion for the game globally, partnering with Nike to travel throughout Greater China during his offseason, galvanizing a nation in its love for basketball and hoops culture.

Journey of an icon: 20 years of LeBron James in China

Powering up steep ascents. Navigating gnarly descents. Whipping mountain winds. Ultra trail running is a relentless sport. But the payoff is well worth the grind.

Ultra trail running can take everything you've got—and give you even more

Born of need and elevated by expertise and diligence, today the Department of Nike Archives (DNA) cares for hundreds of thousands of artefacts and a limitless vault of connected stories.&nbsp;The brand archive began organically in the 1970s and officially became DNA in 2006. The department's purpose is to both preserve and accelerate the ever-evolving and interconnected story of Nike. "Knowing who you are and the fights you've come through can do huge things for morale, inspiration and creativity. That's what DNA provides". - Phil Knight

Department of Nike Archives

Go behind the scenes of the famous business deal between Phil Knight and Bill Bowerman—co-founders of Nike.

History

The Handshake That Started It All

About Nike—stories from inside NIKE, Inc.

Amateur teams from China's Rise Academy and the LA-based Cal Stars and Veritas Academy went head to head during LeBron's China tour. There in attendance to cheer them on: the King himself.

Rising together

The drama, suspense, energy and passion—if you're not yet a fan of athletics, you're about to become one.

Incredible scenes from the 50th anniversary of the Pre Classic

Editor's Picks

Story Landing

It's about more than running as fast as you can for a lap. Here, the champion sprinter shares her secrets.

Nike is celebrating a love of sport with the world by providing fandom-fuelling stories and distinct, engaging experiences in Paris and beyond.

Powering sport

Fan hub

Sanya Richards-Ross explains how to win the 400-metre sprint

Too close to call? We dust off the rulebook for five sports to explain how to crown a winner.

Your guide to tiebreakers in Paris

Representing and empowering Native athletes is only the beginning.

Nike exists to serve the complete athlete, and shares their winning mentality. As a champion for athletes and sport, Nike partners with athletes who share the belief that sport can break barriers, push limits, spark change and move the world forwards.

Brand of athletes

For the win

Hammer thrower Janee' Kassanavoid is ready to leave her mark

The lightning-fast format returns to Paris this summer. Allisha Gray, guard for the Atlanta Dream and a member of Tokyo's gold medal-winning team, explains the most important details behind 3-on-3 basketball.

Everything you need to know about 3-on-3 basketball

The American athletics legend explains why the 4 x 100-metre relay is not about the runners; it's about the baton.

Carl Lewis on the 4 x 100-metre sprint relay

The famed graffiti artist led this season's collection, tapping into a special memory from Paris.

Making it

Futura brings street cred to Nike's Breaking Collection

The competitive advantage for athletes like Beatriz Hatz, Sifan Hassan and Sha'Carri Richardson? Shoes, boots and spikes with our proprietary cushioning technology.

Women who win on Nike Air

Nike co-founder Bill Bowerman's quest to create footwear to improve athlete performance is a driving force for Nike's ever-evolving approach to product innovation.

Innovation

Feature

Bill Bowerman: Nike's original innovator

The tennis star and iconic designer on pushing boundaries in sport, style and life.

Naomi & Yoon: their game to change

Feel confident in what you wear, and you bring that energy into every part of your life.

7 Nike athletes on how style fuels them

For the world-champion middle-distance runner, winning is a family business.

Jakob Ingebrigtsen on beating his brothers—and everybody else

The three-time UK national champion and Olympic Refugee competitor is battling for a cause bigger than herself.  