The shoes. The hair. The finish. At the 2025 World Athletics Championships in Tokyo, Shelly-Ann, a five-time world champion, ended her career her way.

Photo essay

Icon Shelly-Ann Fraser-Pryce ran her final 100 metre on her terms

Powering up steep ascents. Navigating gnarly descents. Whipping mountain winds. Ultra trail running is a relentless sport. But the payoff is well worth the grind.

Ultra trail running can take everything you've got—and give you even more

Conner Mantz Feature Loop

Created from the experimentation and ingenuity of Nike's co-founder Bill Bowerman, the Nike Moon Shoe's unique design would shape the future of running for decades.

Feature

From waffle iron to world stage: the true story of the Nike Moon Shoe

Before Nike was a worldwide sports brand, it was an upstart company in need of an eye-catching visual identity. Here's the real story of the Swoosh.

History

The Nike Swoosh logo: from humble beginnings to global icon

The 1973 Pre Montreal racing spike was an innovation worthy of its rising-star endorser, Steve Prefontaine.

The history of Steve Prefontaine's "signature" track spike

Nike co-founder Bill Bowerman's quest to create footwear to improve athlete performance is a driving force for Nike's ever-evolving approach to product innovation.

Innovation

Bill Bowerman: Nike's original innovator

Prefontaine's competitive fire, gutsy race tactics and inherent charisma charmed crowds and inspired up-and-coming runners to stick with the sport and give it their all.

People

How Steve Prefontaine set the pace for Nike

Story landing

We ask the athletics 400-metre hurdler how she closes the final stretch of the brutal event.

Nike exists to serve the complete athlete, and shares their winning mentality. As a champion for athletes and sport, Nike partners with athletes who share the belief that sport can break barriers, push limits, spark change and move the world forwards.

Brand of athletes

Fan hub

Anna Cockrell on clearing hurdles—physical and mental

Nike athletics coach Diljeet Taylor shares her secret to sprinting through the finishing line.

How pro runners prepare for a powerful kick

The champion shares how preserving her sense of realness comes from surrounding herself with the loved ones who'll tell it to her straight, how she views the role of honesty in sport and the thrill she takes in defying the haters.

For the win

Sha'Carri Richardson thrives off the doubters

The 20-year-old phenom speaks to transcending his own limits, banishing fear from his life, turning off his phone and more.

The legend of Victor Wembanyama is growing

It's about more than running as fast as you can for a lap. Here, the champion sprinter shares her secrets.

Nike is celebrating a love of sport with the world by providing fandom-fuelling stories and distinct, engaging experiences in Paris and beyond.

Powering sport

Sanya Richards-Ross explains how to win the 400-metre sprint

Too close to call? We dust off the rulebook for five sports to explain how to crown a winner.

Your guide to tiebreakers in Paris

Representing and empowering Native athletes is only the beginning.

Hammer thrower Janee' Kassanavoid is ready to leave her mark

The lightning-fast format returns to Paris this summer. Allisha Gray, guard for the Atlanta Dream and a member of Tokyo's gold medal-winning team, explains the most important details behind 3-on-3 basketball.

Everything you need to know about 3-on-3 basketball

The American athletics legend explains why the 4 x 100-metre relay is not about the runners; it's about the baton.

Carl Lewis on the 4 x 100-metre sprint relay

The famed graffiti artist led this season's collection, tapping into a special memory from Paris.

Making it

Futura brings street cred to Nike's Breaking Collection

The competitive advantage for athletes like Beatriz Hatz, Sifan Hassan and Sha'Carri Richardson? Shoes, boots and spikes with our proprietary cushioning technology.

Women who win on Nike Air

The tennis star and iconic designer on pushing boundaries in sport, style and life.