ACG
How the Nike Innovation Farm Team Is Pushing the Science of Ultra Running
See how athlete insights from the new residency programme help create better products for every ultra runner.
The Record
Stories from inside NIKE, Inc.
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How the World's Fastest Runners Shaped Nike Apex—and the Brand's Next Racing Shoes
On high-altitude roads and running tracks in western Kenya, Eliud Kipchoge, Faith Kipyegon, Jacob Kiplimo, Brigid Kosgei and more elite athletes team with Nike experts to create products that can make the impossible possible.
See What Drives Us
Nike Running
5 Questions With Nike Running's Coach Bennett
Whether you're a first-time runner or practically a pro, you'll be able to use the advice from Chris Bennett—equal parts coach, philosopher and hype man.
Nike Design
How We Partner With Athletes On New Prototypes
How do you convince athletes that, while what they're currently wearing may work, the prototype they're holding in their hands has the makings of something special?
Short Stories
Latest Stories
Collaborations
How Nike's 'ONE PIECE' Collab Joined the Lore-Filled World
With a mythology this deep and only one shot to engage with the canon, Nike Virtual Studios' .SWOOSH team knew it had to come correct.
Nike Running
Sha'Carri Richardson on the Nike Atelier Look That Made Her Feel Invincible
"When people see me in this look, reflective, catching the light the way it does, I want them to think: what you see is what you get. That's me. I'm going to keep thriving, keep blossoming", says the sprinter.
Nike Basketball
Cade Cunningham's Composure Is Years in the Making
The Detroit Piston point guard has ascended from Nike EYBL MVP as a high schooler to All-NBA First Team in his fifth season. He says he's thankful for all the bumps and bruises along the way.
Jordan Brand
What Does It Take to Be the Best 1v1 Hooper in the World?
With a tournament in Shanghai that went down to the wire, Jordan Brand's The One Finals crowned the new global champions of the court.
Converse
Skaters, Yachters, World-Class Athletes: The Sneaker That Unites Them All
A shoe most people know without knowing they know it, the Jack Purcell is Converse's second-oldest icon. Now, the enduring silhouette is being reimagined again.
Nike Sportswear
5 Questions With Multi-Hyphenate Quenlin Blackwell
With a career spanning comedy, hosting, modelling, acting and design, Nike's new collaborator talks vintage sneakers, the eye behind her style and what it means to own your own story.
Nike Sportswear
Fast Forward: How Distance Shoes From Nike's Vault Inspire Sportswear Sneakers of Today
The new Street Racing Collection silhouettes show how Nike taps its icons to create what's next.
Nike Basketball
Inside A'ja Wilson's Custom All-Star Tunnel Walk Look
Made from some 60 pieces of her own A'Two Collection, this one-of-one look created for the three-time WNBA champion is proof that style is power, on and off the court.
Nike Leadership
How We're Reimagining the Marketplace in Greater China to Better Serve Athletes
Cathy Sparks, vice president & general manager of Greater China, lays out a clear strategy for the future.
Nike Football
The Nike Boot Shops Delivering Custom Requests for Ronaldo, Vini Jr and More
Go behind the scenes of the pop-up shops that helped deliver more than 600 speciality boots to footballers throughout the summer tournament.
Nike Football
The Making of Aero-FIT: The Material Innovation Keeping Footballers Cooler on the Pitch
When you're playing for your country, nothing should distract you, least of all heat and sweat.
Nike Running
Innovation Meets Style: The One-of-One Radical AirFlow Looks at This Year's Pre Classic
At the premiere track event, 11 Nike athletes work custom apparel that served multiple purposes: keep them cool, keep them confident and unleash their speed.