The Record

Stories From Inside NIKE, Inc.

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Less Is Max In the Newest Version of Nike Air

Nike Air Liquid Max is the first Max unit to include internal cut-outs. It ushers in an era for the Air Max franchise where precision and complexity go hand in hand.

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Editor's Picks

For the win

Trail Runner Yao Miao Is Running Down New Goals With ACG

Her rise from rural China to three‑time UTMB Finals champion—and now member of the ACG All Conditions Racing Department—is a story of endurance, belief and relentless dedication to the sport.

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Latest Stories

Feature

Martin Lotti is Driving a New Wave of Creativity at Nike

"Design is not just executing or sketching", says the chief design officer. "We are problem solvers".

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Making it

This Science-Backed Sports Comic Is Made to Better Your Mental Health

Developed with trauma experts and Nike researchers and hosted by Nike SB, "Your Brain on Sport" is a comic series that translates complex neuroscience into simple narratives that help athletes better understand stress, emotional regulation and well-being.

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For the win

Alysa Liu Is Winning on Her Own Terms

The gold medal–winning figure skater—and sport icon for authenticity—reflects on pressure, success and learning to trust her own path.

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Nike Pegasus: The Origin of a Running Workhorse

The Peg wasn't designed to be an icon. It was designed to solve a problem. See how that solution became "the single biggest and best running shoe in the world".

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Making it

Behind the Scenes of Creating Arianna Fontana's One-of-One Performance Jacket

The most decorated short‑track speed skater in history deserves a custom look that stands alone.

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For the win

Minjeong Choi Took a Chance on Short-Track Speed Skating. In Milan, She'll Go for History

Two decades ago, the generational talent was a young girl who saw a fortuitous window to pursue the sport. She's never looked back.

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Making it

Style Crafted to Brave the Elements: All the Details on Jannik Sinner's Customised Nike Look

Collaborating on the head-to-toe ensemble—a bespoke jacket, insulated A.I.R. gilet, tailored trousers and footwear—meant pairing one of the world's best players with Nike's top designers.

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History

The Birth of ACG: The Summit that Launched a Legacy

The wild moment that sparked Nike's first outdoor footwear line and, eventually, the category that became All Conditions Gear.

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Football

To Rome, With Love, From Francesco Totti

The icon spent his career pledging his loyalty to his hometown of Rome. For the attacking midfielder, his heart is forever with his city.

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Welcome to the family

5 Questions With International Icon LISA

The rapper, singer, dancer, actress and style icon talks training, creativity and why her partnership with Nike is a natural fit.

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For the win

For Tony Finau, Going the Distance is a Mindset

The pro golfer and newest member of the Jordan Brand Golf roster has never backed down from a challenge.

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Sport science

How Can I Improve My Mind-Body Connection?

The breakthroughs in Nike Mind footwear can help get you out of your head and into your body.

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