For the win
In Her Return to the Court, Serena Williams Reminds Us Why She's the GOAT
The tennis champion has a new outlook, an important "why", and a belief in herself that's never gone away.
The Record
Stories from inside NIKE, Inc.
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Inside the Italian Workspaces Where We Craft the Nike Mercurial Boot
Shoemakers. Cobblers. Stitchers. Pattern engineers. They all partner with Nike in these unique facilities to perfect football boots—like the new Merc—for the game's most elite as well as everyday footballers around the world.
See What Drives Us
How I got here
On the Road to Excellence, Madison Hammond Is Celebrating the Journey
"When you give pathways to people in my community, we will deliver", says the Utah Royals defensive midfielder.
Feature
Amy Montagne: The Force Returning Nike to Sport
With more than 20 years of experience over 12 roles, the brand president is guiding Nike's new Sport Offense, taking the company back to its athlete-first roots and strengthening the business for the long term.
For the win
The legend of Victor Wembanyama is growing
The 20-year-old phenom speaks to transcending his own limits, banishing fear from his life, turning off his phone and more.
Feature
Martin Lotti is Driving a New Wave of Creativity at Nike
"Design is not just executing or sketching", says the chief design officer. "We are problem solvers".
Latest Stories
Design
Less Is Max In the Newest Version of Nike Air
Nike Air Liquid Max is the first Max unit to include internal cut-outs. It ushers in an era for the Air Max franchise where precision and complexity go hand in hand.
For the win
Trail Runner Yao Miao Is Running Down New Goals With ACG
Her rise from rural China to three‑time UTMB Finals champion—and now member of the ACG All Conditions Racing Department—is a story of endurance, belief and relentless dedication to the sport.
Making it
This Science-Backed Sports Comic Is Made to Better Your Mental Health
Developed with trauma experts and Nike researchers and hosted by Nike SB, "Your Brain on Sport" is a comic series that translates complex neuroscience into simple narratives that help athletes better understand stress, emotional regulation and well-being.
For the win
Alysa Liu Is Winning on Her Own Terms
The gold medal–winning figure skater—and sport icon for authenticity—reflects on pressure, success and learning to trust her own path.
Nike Pegasus: The Origin of a Running Workhorse
The Peg wasn't designed to be an icon. It was designed to solve a problem. See how that solution became "the single biggest and best running shoe in the world".
Making it
Behind the Scenes of Creating Arianna Fontana's One-of-One Performance Jacket
The most decorated short‑track speed skater in history deserves a custom look that stands alone.
For the win
Minjeong Choi Took a Chance on Short-Track Speed Skating. In Milan, She'll Go for History
Two decades ago, the generational talent was a young girl who saw a fortuitous window to pursue the sport. She's never looked back.
Making it
Style Crafted to Brave the Elements: All the Details on Jannik Sinner's Customised Nike Look
Collaborating on the head-to-toe ensemble—a bespoke jacket, insulated A.I.R. gilet, tailored trousers and footwear—meant pairing one of the world's best players with Nike's top designers.
History
The Birth of ACG: The Summit that Launched a Legacy
The wild moment that sparked Nike's first outdoor footwear line and, eventually, the category that became All Conditions Gear.
Football
To Rome, With Love, From Francesco Totti
The icon spent his career pledging his loyalty to his hometown of Rome. For the attacking midfielder, his heart is forever with his city.
Welcome to the family
5 Questions With International Icon LISA
The rapper, singer, dancer, actress and style icon talks training, creativity and why her partnership with Nike is a natural fit.
For the win
For Tony Finau, Going the Distance is a Mindset
The pro golfer and newest member of the Jordan Brand Golf roster has never backed down from a challenge.