Training
Dylan Scott on the Slow, Steady Work of Becoming a Hyrox Champion
The Nike athlete has his sights set on the coveted individual title and knows exactly what will get him on top of the podium: grit.
The Record
Stories from inside NIKE, Inc.
View
Inside the Italian Workspaces Where We Craft the Nike Mercurial Boot
Shoemakers. Cobblers. Stitchers. Pattern engineers. They all partner with Nike in these unique facilities to perfect football boots—like the new Merc—for the game's most elite as well as everyday footballers around the world.
See What Drives Us
Feature
What Creating Epic Means Inside Nike Now
Chief Innovation, Design and Product Officer Phil McCartney knows what the bar is when it comes to innovation at the Swoosh. This is how he's making sure the company's products clear it.
Feature
Amy Montagne: The Force Returning Nike to Sport
With more than 20 years of experience over 12 roles, the brand president is guiding Nike's new Sport Offense, taking the company back to its athlete-first roots and strengthening the business for the long term.
For the win
In Her Return to the Court, Serena Williams Reminds Us Why She's the GOAT
The tennis champion has a new outlook, an important "why", and a belief in herself that's never gone away.
Feature
Martin Lotti is Driving a New Wave of Creativity at Nike
"Design is not just executing or sketching", says the chief design officer. "We are problem solvers".
How I got here
On the Road to Excellence, Madison Hammond Is Celebrating the Journey
"When you give pathways to people in my community, we will deliver", says the Utah Royals defensive midfielder.
Latest Stories
Innovation
Bill Bowerman: Nike's original innovator
Nike co-founder Bill Bowerman's quest to create footwear to improve athlete performance is a driving force for Nike's ever-evolving approach to product innovation.
Football
The Young Footballers Behind England's X2 Collection
What if you got to write to your football hero? These players, part of the community organisation Football Beyond Borders, knew exactly what to say when they penned letters to the England national team.
Football
The Four Years That Launched Nike Football
From signing Brazil and US Soccer to debuting iconic ads and the first Mercurial boot, the period from 1994 to 1998 laid the foundation for Nike's presence and philosophy in the beautiful game.
Design
Less Is Max In the Newest Version of Nike Air
Nike Air Liquid Max is the first Max unit to include internal cut-outs. It ushers in an era for the Air Max franchise where precision and complexity go hand in hand.
For the win
Trail Runner Yao Miao Is Running Down New Goals With ACG
Her rise from rural China to three‑time UTMB Finals champion—and now member of the ACG All Conditions Racing Department—is a story of endurance, belief and relentless dedication to the sport.
Making it
This Science-Backed Sports Comic Is Made to Better Your Mental Health
Developed with trauma experts and Nike researchers and hosted by Nike SB, "Your Brain on Sport" is a comic series that translates complex neuroscience into simple narratives that help athletes better understand stress, emotional regulation and well-being.
For the win
Alysa Liu Is Winning on Her Own Terms
The gold medal–winning figure skater—and sport icon for authenticity—reflects on pressure, success and learning to trust her own path.
Nike Pegasus: The Origin of a Running Workhorse
The Peg wasn't designed to be an icon. It was designed to solve a problem. See how that solution became "the single biggest and best running shoe in the world".
Making it
Behind the Scenes of Creating Arianna Fontana's One-of-One Performance Jacket
The most decorated short‑track speed skater in history deserves a custom look that stands alone.
For the win
Minjeong Choi Took a Chance on Short-Track Speed Skating. In Milan, She'll Go for History
Two decades ago, the generational talent was a young girl who saw a fortuitous window to pursue the sport. She's never looked back.
Making it
Style Crafted to Brave the Elements: All the Details on Jannik Sinner's Customised Nike Look
Collaborating on the head-to-toe ensemble—a bespoke jacket, insulated A.I.R. gilet, tailored trousers and footwear—meant pairing one of the world's best players with Nike's top designers.
History
The Birth of ACG: The Summit that Launched a Legacy
The wild moment that sparked Nike's first outdoor footwear line and, eventually, the category that became All Conditions Gear.