For the win
For Tony Finau, Going the Distance is a Mindset
The pro golfer and newest member of the Jordan Brand Golf roster has never backed down from a challenge.
The Record
Stories From Inside NIKE, Inc.
Editor's Picks
How I got here
Indoors and out, runner Jane Hedengren is rewriting history
Proving her talent across Nike's cross-country, indoor and outdoor championships, Hedengren finished her secondary school career as one of the most accomplished middle- and long-distance runners of all time.
For the win
Luka Dončić is more than just one of the best players in the league
The Los Angeles Lakers guard goes deep on fishing, grilling and the secret to staying sane on the court.
For the win
The legend of Victor Wembanyama is growing
The 20-year-old phenom speaks to transcending his own limits, banishing fear from his life, turning off his phone and more.
For the win
How Faith Kipyegon empowers herself—and all women runners
The middle-distance champion on her dominant career, the intersection of motherhood and running identity, and more.
For the win
Michelle Wie West is still breaking barriers
The golf champion talks about her challenges with IVF and pregnancy, and the model she wants to be for her daughter and new baby.
Latest Stories
Football
To Rome, With Love, From Francesco Totti
The icon spent his career pledging his loyalty to his hometown of Rome. For the attacking midfielder, his heart is forever with his city.
Welcome to the family
5 Questions With International Icon LISA
The rapper, singer, dancer, actress and style icon talks training, creativity and why her partnership with Nike is a natural fit.
Sport science
How Can I Improve My Mind-Body Connection?
The breakthroughs in Nike Mind footwear can help get you out of your head and into your body.
Sport science
The NSRL Baseline Testing
What would the back of your athletic trading card say? That's what the NSRL's Baseline testing is for: a way for all athletes to understand their physical tools.
History
The Handshake That Started It All
Go behind the scenes of the famous business deal between Phil Knight and Bill Bowerman—co-founders of Nike.
Design
5 Questions With Fashion Designer Melitta Baumeister
Melitta Baumeister has built a reputation for turning the everyday into something extraordinary—blurring the line between fashion and sculpture with pieces that seem to hold movement inside them. Now, she's bringing that sculptural approach to Nike.
Feature
Inside the Nike Mind Team That Turned Neuroscience Into Footwear
It took more than a decade to crack it: shoes that can connect your body to your mind to help you stay calm, focused and present.
Sport science
The LeBron James Innovation Center
This is where listening to the athlete is made manifest.
Sport science
How Can I Become a Better Runner?
One simple way, says our expert, is by finding out how efficiently you're running.
Feature
How We Partner With Athletes On New Prototypes
How do you convince athletes that, while what they're currently wearing may work, the prototype they're holding in their hands has the makings of something special?
History
The Nike Swoosh logo: from humble beginnings to global icon
Before Nike was a worldwide sports brand, it was an upstart company in need of an eye-catching visual identity. Here's the real story of the Swoosh.
History
The history of Steve Prefontaine's "signature" track spike
The 1973 Pre Montreal racing spike was an innovation worthy of its rising-star endorser, Steve Prefontaine.