Feature
One Year In, the CEO of Sport Is Taking Nike Back to Its Roots
Showing up for athletes, igniting employee pride, restoring relationships, stoking innovation. Elliott Hill has accomplished a lot in a year. He says there's far more to come.
The Record
Stories From Inside NIKE, Inc.
Featured Stories
Feature
How We Partner With Athletes On New Prototypes
How do you convince athletes that, while what they're currently wearing may work, the prototype they're holding in their hands has the makings of something special?
Innovation
The LeBron James Innovation Center
This is where listening to the athlete is made manifest.
Feature
Nike Radical AirFlow debuts a new era of breathable apparel
The material innovation harnesses the power of the air moving around you to help maximise your body's natural cooling mechanisms.
Photo essay
The spaces where Nike creates the future of sport
Get a behind-the-scenes look of Nike's World Headquarters and the places where we create, design and dream, all to serve athletes.
Feature
From waffle iron to world stage: the true story of the Nike Moon Shoe
Created from the experimentation and ingenuity of Nike's co-founder Bill Bowerman, the Nike Moon Shoe's unique design would shape the future of running for decades.
Latest Stories
History
The Nike Swoosh logo: from humble beginnings to global icon
Before Nike was a worldwide sports brand, it was an upstart company in need of an eye-catching visual identity. Here's the real story of the Swoosh.
History
The history of Steve Prefontaine's "signature" track spike
The 1973 Pre Montreal racing spike was an innovation worthy of its rising-star endorser, Steve Prefontaine.
For the win
To get back to Tokyo, Keely Hodgkinson found her way back home
Last year's 800-metre gold medallist has found her championship form again after a year of injuries. Integral to her comeback are the people and places she holds close.
Photo essay
Icon Shelly-Ann Fraser-Pryce ran her final 100 metre on her terms
The shoes. The hair. The finish. At the 2025 World Athletics Championships in Tokyo, Shelly-Ann, a five-time world champion, ended her career her way.
Photo essay
Rising together
Amateur teams from China's Rise Academy and the LA-based Cal Stars and Veritas Academy went head to head during LeBron's China tour. There in attendance to cheer them on: the King himself.
For the win
For Melissa Jefferson-Wooden, there's no place like first place
On 14 September, MJW concluded her perfect season by winning gold in Tokyo, running a 10.61 in the 100m, good for a championship record and fourth-place all time in the event.
For the win
Rai Benjamin is in a world of his own
The American hurdler will go for his first gold medal at the World Championships in Tokyo. His many identities—as an individual and teammate, as the son of Caribbean immigrants and as a proud American—are what ground his success.
Feature
Beyond the buzzer: how Nike is fuelling the next era of elite hoopers
True support for young basketball athletes goes beyond gifting gear. To elevate players and the game, Nike's created a deep network of platforms, mentorships and opportunities—and there's no better way to see the effects than through this summer's grassroots tourney play.
Photo essay
Ultra trail running can take everything you've got—and give you even more
Powering up steep ascents. Navigating gnarly descents. Whipping mountain winds. Ultra trail running is a relentless sport. But the payoff is well worth the grind.
How I got here
Cooper Lutkenhaus is already leading the pack
The 16-year-old half-miler will run in Tokyo as Team USA's youngest-ever competitor, but his capacity as a leader has been long in the making.
Making it
The legacy of Maria Sharapova's little black tennis dress
In 2006, Maria Sharapova wore a bespoke Nike LBD on the court that proved you don't have to sacrifice style for performance. To celebrate her 2025 induction into the International Tennis Hall of Fame, we made her a new one.
How I got here
Indoors and out, runner Jane Hedengren is rewriting history
Proving her talent across Nike's cross-country, indoor and outdoor championships, Hedengren finished her secondary school career as one of the most accomplished middle- and long-distance runners of all time.