History
The Handshake That Started It All
Go behind the scenes of the famous business deal between Phil Knight and Bill Bowerman—co-founders of Nike.
The Record
Stories From Inside NIKE, Inc.
View
Inside the Italian Workspaces Where We Craft the Nike Mercurial Boot
Shoemakers. Cobblers. Stitchers. Pattern engineers. They all partner with Nike in these unique facilities to perfect football boots—like the new Merc—for the game's most elite as well as everyday footballers around the world.
Editor's Picks
History
The Nike Swoosh logo: from humble beginnings to global icon
Before Nike was a worldwide sports brand, it was an upstart company in need of an eye-catching visual identity. Here's the real story of the Swoosh.
Innovation
Bill Bowerman: Nike's original innovator
Nike co-founder Bill Bowerman's quest to create footwear to improve athlete performance is a driving force for Nike's ever-evolving approach to product innovation.
People
How Steve Prefontaine set the pace for Nike
Prefontaine's competitive fire, gutsy race tactics and inherent charisma charmed crowds and inspired up-and-coming runners to stick with the sport and give it their all.
History
The history of Steve Prefontaine's "signature" track spike
The 1973 Pre Montreal racing spike was an innovation worthy of its rising-star endorser, Steve Prefontaine.
Feature
From waffle iron to world stage: the true story of the Nike Moon Shoe
Created from the experimentation and ingenuity of Nike's co-founder Bill Bowerman, the Nike Moon Shoe's unique design would shape the future of running for decades.
Latest Stories
Feature
Martin Lotti is Driving a New Wave of Creativity at Nike
"Design is not just executing or sketching", says the chief design officer. "We are problem solvers".
Design
Less Is Max In the Newest Version of Nike Air
Nike Air Liquid Max is the first Max unit to include internal cut-outs. It ushers in an era for the Air Max franchise where precision and complexity go hand in hand.
For the win
Trail Runner Yao Miao Is Running Down New Goals With ACG
Her rise from rural China to three‑time UTMB Finals champion—and now member of the ACG All Conditions Racing Department—is a story of endurance, belief and relentless dedication to the sport.
Making it
This Science-Backed Sports Comic Is Made to Better Your Mental Health
Developed with trauma experts and Nike researchers and hosted by Nike SB, "Your Brain on Sport" is a comic series that translates complex neuroscience into simple narratives that help athletes better understand stress, emotional regulation and well-being.
For the win
Alysa Liu Is Winning on Her Own Terms
The gold medal–winning figure skater—and sport icon for authenticity—reflects on pressure, success and learning to trust her own path.
Nike Pegasus: The Origin of a Running Workhorse
The Peg wasn't designed to be an icon. It was designed to solve a problem. See how that solution became "the single biggest and best running shoe in the world".
Making it
Behind the Scenes of Creating Arianna Fontana's One-of-One Performance Jacket
The most decorated short‑track speed skater in history deserves a custom look that stands alone.
For the win
Minjeong Choi Took a Chance on Short-Track Speed Skating. In Milan, She'll Go for History
Two decades ago, the generational talent was a young girl who saw a fortuitous window to pursue the sport. She's never looked back.
Making it
Style Crafted to Brave the Elements: All the Details on Jannik Sinner's Customised Nike Look
Collaborating on the head-to-toe ensemble—a bespoke jacket, insulated A.I.R. gilet, tailored trousers and footwear—meant pairing one of the world's best players with Nike's top designers.
History
The Birth of ACG: The Summit that Launched a Legacy
The wild moment that sparked Nike's first outdoor footwear line and, eventually, the category that became All Conditions Gear.
Football
To Rome, With Love, From Francesco Totti
The icon spent his career pledging his loyalty to his hometown of Rome. For the attacking midfielder, his heart is forever with his city.
Welcome to the family
5 Questions With International Icon LISA
The rapper, singer, dancer, actress and style icon talks training, creativity and why her partnership with Nike is a natural fit.