The shoes. The hair. The finish. At the 2025 World Athletics Championships in Tokyo, Shelly-Ann, a five-time world champion, ended her career her way.

Sofieke van Bilsen is a 29-year-old Dutch photographer with a passion for storytelling through imagery. She is the in-house photographer for the German women's national football team, and was team photographer for the German Olympic Team in Paris 2024. She works closely with Nike athletes such as Faith Kipyegon, Eliud Kipchoge and Sifan Hassan.In her photography, she aims to create compelling visual narratives, focusing on the deep connection between emotion and athleticism. She strives to capture the raw moments behind the scenes, the untold stories of the journey and everything in between, bringing the spirit of sport to life.Sofieke's personality creates instant connections with people, and she is loved by the athletes she works with. Her relaxed and enthusiastic personality complements an incredible skill level and the ability to work in high-pressure environments for athletes.

Sofieke van Bilsen

Photo essay

Icon Shelly-Ann Fraser-Pryce ran her final 100 metre on her terms

Over the course of his career, LeBron James has shared his passion for the game globally, partnering with Nike to travel throughout Greater China during his offseason, galvanizing a nation in its love for basketball and hoops culture.

Journey of an icon: 20 years of LeBron James in China

Powering up steep ascents. Navigating gnarly descents. Whipping mountain winds. Ultra trail running is a relentless sport. But the payoff is well worth the grind.

Ultra trail running can take everything you've got—and give you even more

Rachel Cavanaugh is a Portland-based freelance writer who covers food, lifestyle, travel, fitness, adventure and the outdoors. Her work has appeared in Men's Journal, Outdoor Life, GearJunkie, MSN, Yahoo, The Independent, The Hollywood Reporter, Digital Trends, Bustle, Elite Daily, Mic, Travel Oregon, Matador Network and others. She has a background in digital production and brand storytelling and holds a journalism degree from the University of Montana.

Rachel Cavanaugh

It took more than a decade to crack it: shoes that can connect your body to your mind to help you stay calm, focused and present.

Zach Doleac's work is as eclectic as he is, a tasteful blend of polish and grit. His imagery forges honest connections with real people—from boxers in Goma to refugees in Beirut, clowns in Cairo and cowboys from Polson to Houston.&nbsp;When not on assignment, Zach is rarely still, pedalling around the Pacific Northwest, grooving to a beat or sliding on snow, usually in the company of his pup, Frida.&nbsp;You can find more of Zach's work on his <a rel="noopener noreferrer" href="https://www.zachdoleac.com/" target="_blank">website</a> or follow him on <a rel="noopener noreferrer" href="https://www.instagram.com/zachdoleac" target="">Instagram</a>.

Zach Doleac

Feature

Innovation

Inside the Nike Mind Team That Turned Neuroscience Into Footwear

Jazmine Hughes is a writer, professor and public speaker. Her work has appeared in The New York Times, The New Yorker, VOGUE, the Washington Post and New York magazine, among many others, where she has profiled people such as Viola Davis, Whoopi Goldberg, Usher, Lenny Kravitz, Questlove, Sarah Paulson and Julianne Moore. She has two National Magazine Awards. Jazmine has taught writing classes and workshops at Cornell University, The New School for Social Research and the Lower East Side Girls Club, and moderated panels for American Express, Netflix and the Tribeca Film Festival. She lives between New York City and Mexico.&nbsp;

Jazmine Hughes

Showing up for athletes, igniting employee pride, restoring relationships, stoking innovation. Elliott Hill has accomplished a lot in a year. He says there's far more to come.

One Year In, the CEO of Sport Is Taking Nike Back to Its Roots

Davis Jones is the senior editor for about.nike.com. His areas of interest include sport science, performance product design and the history of sport.&nbsp;&nbsp;&nbsp;Born and raised in Oregon, Davis attended the University of San Diego. Upon graduating, he worked as an editorial intern for Farrar, Straus and Giroux. He was a writer and editor for Surfer magazine before returning to the Pacific Northwest to work for Nike in 2018.&nbsp;

Davis Jones

Conner Mantz Feature Loop

How do you convince athletes that, while what they're currently wearing may work, the prototype they're holding in their hands has the makings of something special?

How We Partner With Athletes On New Prototypes

The material innovation harnesses the power of the air moving around you to help maximise your body's natural cooling mechanisms.

Nike Radical AirFlow debuts a new era of breathable apparel

Get a behind-the-scenes look of Nike's World Headquarters and the places where we create, design and dream, all to serve athletes.

The spaces where Nike creates the future of sport

Born of need and elevated by expertise and diligence, today the Department of Nike Archives (DNA) cares for hundreds of thousands of artefacts and a limitless vault of connected stories.&nbsp;The brand archive began organically in the 1970s and officially became DNA in 2006. The department's purpose is to both preserve and accelerate the ever-evolving and interconnected story of Nike. "Knowing who you are and the fights you've come through can do huge things for morale, inspiration and creativity. That's what DNA provides". - Phil Knight

Department of Nike Archives

Created from the experimentation and ingenuity of Nike's co-founder Bill Bowerman, the Nike Moon Shoe's unique design would shape the future of running for decades.

From waffle iron to world stage: the true story of the Nike Moon Shoe

Story landing

On Air, records are shattered; milestones, set; championships, won. On Air, athletes change culture and capture the collective imagination.

Nike is celebrating a love of sport with the world by providing fandom-fuelling stories and distinct, engaging experiences in Paris and beyond.

Powering sport

Fan hub

The 10 greatest sport moments powered by Nike Air

Dreaming up the revolutionary Air Max Dn took creativity, spark and guts. Nike Product Director Reggie Hunter tells the whole origin story.

On the track, court, pitch, street and beyond, Nike serves the world's best with unparalleled product innovation, leveraging its proprietary Nike Air, the power of new digital tools and the incomparable data collected in its Nike Sport Research Lab.

Innovating for athletes

Making it

"We wanted to create the unexpected"

From the first built-in sports bra to football kits designed specifically for women, Nike has a powerful track record of breaking conventions and setting new standards in apparel.

Explore Nike, Converse and Jordan footwear and apparel design stories featuring Nike Air Force 1, Nike Air Jordan, Nike Air Max and more.

Design

5 decades of Nike innovation in women's apparel

Get to know Nike Forward, our most significant apparel innovation since Dri-FIT.

How we totally re-imagined the hoodie

Fifty years of listening to athletes, alongside our culture of innovation, has led us to create products and services that are increasingly inclusive and consider body, mind and life.

All movement, all moments: our next era of designing for women

The ISPA Link and ISPA Link Axis, examples of design for disassembly, are innovative catalysts that move the brand closer to a circular future.

Why we're making shoes you can take apart

Why Nike is making shoes you can take apart

We are dedicated to supporting and serving our Nike athletes. This is what 50 years of actively listening sounds like.