The Willy Wonka factory for innovation. The NASA of sports science. The epicenter of performance product creation. Athletes, industry leaders, and visiting partners have described the Nike World Headquarters in Beaverton, Ore., myriad ways. Our teams like to call it their dreamland. The place where creating, designing and breaking limits to better serve athletes has no bounds. The secret rooms where the unimaginable — the future of fastest, strongest, greatest — is made real. The images below capture a behind-the-scenes look into those unknown spaces, with audio context from Nike employees who help bring the dreams to life.
"No matter who comes in, whether it's rappers or athletes or graffiti artists ...everyone turns into a high-schooler; they're disarmed and remember that time in their lives, and they revel in the memories. People dig going down memory lane."
"You can innovate and do lots of cool things, but to do it at Nike's scale is really challenging. That challenge keeps me intrigued, keeps my brain going — and having fun while we do it."