Our mission — to bring inspiration and innovation to every athlete in the world — drives us to encourage every person to reach their full potential, whether it’s on the track, field or court, at work or at home. We strive to help people be active and engaged, fully participating in the world around them. 

What’s good for our consumers is also good for our employees and our communities. We believe that investing in our employees and communities is essential to achieving our ambitious growth and innovation agenda.

Diversity unleashes innovation

We believe breakthrough innovations happen when teams are inclusive and diverse. To serve every athlete individually and completely, across hundreds of countries where we do business, we need teams that reflect the diversity of our consumers and a culture of inclusivity that respects the communities in which we live and work.

We know the best ideas often come from unexpected places and our individual differences bring new perspectives to the table – so we are committed to fostering a workplace that is increasingly diverse and inclusive. 

Investing in talent

At Nike, we are serious about unleashing the potential of our employees. Given the fast pace of our growth, we see it as an imperative to ready many generations of world-class talent for the opportunities ahead. 

This begins with inspiring employees to own their careers and engaging them, so they can do their best work. In addition, we have focused on creating world-class managers who can lead, coach and inspire their teams every day in pursuit of the highest performance.

Our numerous development offerings, programs and resources support our workforce in fulfilling their potential.

Getting Kids Active

We are committed to getting kids active through early positive experiences with sport and physical activity. Today’s youth are part of the least physically active generation ever. Together with our employees, partners, consumers and athletes, we help to get kids active early and for life – helping them to realize their full potential. Learn more about Community Impact.

Our 2020 Targets to Unleash Human Potential:
• Invest at least 1.5% of pre-tax income to positively impact communities
• Attract and develop diverse talent to drive the future of the industry

For a detailed list of our FY20 targets and FY15 performance, check out the full report below.