Bring inspiration and innovation to every athlete* in the world
*If you have a body, you are an athlete

For Melissa Jefferson-Wooden, There’s No Place Like First Place

The 24-year-old American sprinter is on the cusp of an undefeated season heading into Tokyo. Pressure? Not when you know you belong.

From the Newsroom

Nike x Tomo Koizumi Debut a Bold, Vibrant Expression of the Air Superfly

Nike Celebrates Shelly-Ann Fraser-Pryce, the Most Decorated 100-Meter Sprinter in History

Nike and Susan Fang Celebrate the Force of Nature in Sport Through New Women’s Artist Collection

LeBron James Returns to China for 20th Anniversary Forever King Tour

Nike Reintroduces “Just Do It” to Today’s Generation with “Why Do It?” Campaign

Nike Unveils the LeBron XXIII Signature Collection, Celebrating Basketball’s Forever King

Nike x Spotify Expand Partnership, Using the Power of Music to Get Girls Moving

Sam Kerr’s First Nike Player Edition Boot Celebrates Her Attacker’s Mentality and Australian Roots

Nike Basketball Introduces Caitlin Clark as a Signature Athlete and Unveils Her New Signature Logo

World Athletics Championship Preview

Faith Kipyegon vs. the 4-Minute Mile

Get all of the Breaking4 stories and details

Inside our Design and Innovation

Essential Read

From Waffle Iron to World Stage: The True Story of the Nike Moon Shoe

Created from the experimentation and ingenuity of Nike's co-founder Bill Bowerman, the Nike Moon Shoe's unique design would shape the future of running for decades.

From the Archive

Bill Bowerman: Nike’s Original Innovator

Nike co-founder Bill Bowerman's quest to create footwear to improve athlete performance is a driving force for Nike's ever-evolving approach to product innovation.

How Steve Prefontaine Set the Pace for Nike

Prefontaine's competitive fire, gutsy race tactics and inherent charisma charmed crowds and inspired up-and-coming runners to give it their all.

Initiatives

white and blue graduation sash
white and blue graduation sash

Investing in our NIKE, Inc. Teams

We support the personal and professional wellbeing of all NIKE, Inc. employees—from retail to corporate—through pay equity, best-in-class benefits and comprehensive professional development opportunities.

Fostering a Culture of Belonging

We create community and allyship across NIKE, Inc. through our employee networks and leadership development.

Empowering Indigenous Youth Through the N7 Fund

Through the N7 Fund, Nike invests in nonprofits that serve Indigenous communities in North America.

  • Stories
  • Mission
  • Company
  • Newsroom
  • Resources
      • © 2025 NIKE, Inc. All Rights Reserved