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Journey of an Icon: 20 Years of LeBron James in China

Over the course of his career, LeBron James has shared his passion for the game globally, partnering with Nike to travel throughout Greater China during his offseason, galvanizing a nation in its love for basketball and hoops culture.

From the Newsroom

LeBron James Returns to China for 20th Anniversary Forever King Tour

Nike Reintroduces “Just Do It” to Today’s Generation with “Why Do It?” Campaign

Nike Unveils the LeBron XXIII Signature Collection, Celebrating Basketball’s Forever King

Nike x Spotify Expand Partnership, Using the Power of Music to Get Girls Moving

Sam Kerr’s First Nike Player Edition Boot Celebrates Her Attacker’s Mentality and Australian Roots

Nike Basketball Introduces Caitlin Clark as a Signature Athlete and Unveils Her New Signature Logo

Nike Unleashes the ACG Ultrafly: A Trail-Tuned Super Shoe Built for Athletes Who Choose Wild

Nike ACG Introduces the All Conditions Racing Department, Fueling the Future of Trail Innovation

Running History Meets Modern Performance in the New Nike International Running Pack

Exclusive Interviews

Faith Kipyegon vs. the 4-Minute Mile

Get all of the Breaking4 stories and details

Inside our Design and Innovation

Essential Read

The Women Creating a New Running Culture in India

Running on pavement, along promenades, under stadium lights and in celebratory races like the Nike After Dark Tour Mumbai, more and more Indian women are taking to the streets and reclaiming space and power — together.

From the Archive

Bill Bowerman: Nike’s Original Innovator

Nike co-founder Bill Bowerman's quest to create footwear to improve athlete performance is a driving force for Nike's ever-evolving approach to product innovation.

How Steve Prefontaine Set the Pace for Nike

Prefontaine's competitive fire, gutsy race tactics and inherent charisma charmed crowds and inspired up-and-coming runners to give it their all.

Initiatives

white and blue graduation sash
white and blue graduation sash

Investing in our NIKE, Inc. Teams

We support the personal and professional wellbeing of all NIKE, Inc. employees—from retail to corporate—through pay equity, best-in-class benefits and comprehensive professional development opportunities.

Fostering a Culture of Belonging

We create community and allyship across NIKE, Inc. through our employee networks and leadership development.

Empowering Indigenous Youth Through the N7 Fund

Through the N7 Fund, Nike invests in nonprofits that serve Indigenous communities in North America.

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