Powering the Future of Youth Sport
![Girls Play Day at LAHQ – part of the Made to Play Neighborhood initiative to get girls moving in Watts and Boyle Heights.](https://media.about.nike.com/img/1ed477d2-30a7-4237-b9b6-2dad12529474/nike-fy-23-impact-empoweringcommunities-nikelagirlsplayday.jpg?m=eyJlZGl0cyI6eyJqcGVnIjp7InF1YWxpdHkiOjEwMH0sIndlYnAiOnsicXVhbGl0eSI6MTAwfSwiZXh0cmFjdCI6eyJsZWZ0IjowLCJ0b3AiOjU4NCwid2lkdGgiOjcwMDgsImhlaWdodCI6Mzk0Mn0sInJlc2l6ZSI6eyJ3aWR0aCI6Mzg0MH19fQ%3D%3D&signature=03f43de7cfe3e2a16a710d1192b1b69165f8541e3876249da18157441401c10e)
Where we are as of FY23
kids were given greater access to sport, 48% of whom were girls
coaches had access to our best practices and coach training tools, and more than 14,000 of them were trained to deliver fun, inclusive experiences to kids
invested in communities, which represented 2.1% of the prior year's pre-tax income, with a focus on women, girls and Black Community Commitment (BCC)
Our Ambition
girls participating in the play and sport programs we support
to support organizations working to level the playing field and address racial inequality
investment of prior year’s pre-tax income to drive positive impact in communities
Across Nike, Jordan Brand, and Converse, we’re creating a future where everyone has what they need to succeed—starting in the cities where we live, work and play. Our investments are designed to strengthen communities. In collaboration with more than 100 community partners, we’re bringing research-backed, inclusive play- and sport-based programs to the next generation, with a strong focus on expanding opportunities for girls. Because when all kids can reach their potential, both on and off the field, they create positive, meaningful change for the world.
Check out our coaching resources designed to power the future of youth sport.
Initiatives
Getting Kids Active
Nike invests in play and sport for all kids, because an active next generation means a healthier and more equitable future.
Giving Back to Our Communities
We’re committed to building a future where everyone — regardless of where they are from, the color of their skin, their abilities or who they love — can thrive.
Matching Our Employees' Impact
Our employees are the heart of our community impact. They donate, volunteer and coach in the cities where we live, work and operate—and we’re proud to fuel their efforts.
Championing Our Nike Community Impact Fund
At Nike, we’re taking action to create a better world by investing in more active, inclusive communities, starting with the cities where we live, work and operate.
Empowering Indigenous Youth Through the N7 Fund
At Nike, we're committed to investing in nonprofits that elevate Indigenous communities in North America.