• Impact

Powering the Future of Youth Sport

Girls Play Day at LAHQ – part of the Made to Play Neighborhood initiative to get girls moving in Watts and Boyle Heights.
All kids need play for communities to thrive. That’s why we’re partnering across the globe to change the game, especially for women and girls.

Where we are as of FY23

1.1M

kids were given greater access to sport, 48% of whom were girls

142K

coaches had access to our best practices and coach training tools, and more than 14,000 of them were trained to deliver fun, inclusive experiences to kids

$142.7M

invested in communities, which represented 2.1% of the prior year's pre-tax income, with a focus on women, girls and Black Community Commitment (BCC)

1.1M

kids were given greater access to sport, 48% of whom were girls

142K

coaches had access to our best practices and coach training tools, and more than 14,000 of them were trained to deliver fun, inclusive experiences to kids

$142.7M

invested in communities, which represented 2.1% of the prior year's pre-tax income, with a focus on women, girls and Black Community Commitment (BCC)

Our Ambition

50%

girls participating in the play and sport programs we support

$125M

to support organizations working to level the playing field and address racial inequality

2%

investment of prior year’s pre-tax income to drive positive impact in communities

50%

girls participating in the play and sport programs we support

$125M

to support organizations working to level the playing field and address racial inequality

2%

investment of prior year’s pre-tax income to drive positive impact in communities

Strengthening and Empowering Communities

Across Nike, Jordan Brand, and Converse, we’re creating a future where everyone has what they need to succeed—starting in the cities where we live, work and play. Our investments are designed to strengthen communities. In collaboration with more than 100 community partners, we’re bringing research-backed, inclusive play- and sport-based programs to the next generation, with a strong focus on expanding opportunities for girls. Because when all kids can reach their potential, both on and off the field, they create positive, meaningful change for the world.

Resources

Check out our coaching resources designed to power the future of youth sport.

  • Body Confident Sport
  • Coaching Her
  • How to Coach Kids
  • ICOACHKIDS
  • Coaching Girls Guide
  • Sports Bra Playbook
  • Hijab Playbook

Initiatives

Matching Our Employees' Impact

Our employees are the heart of our community impact. They donate, volunteer and coach in the cities where we live, work and operate—and we’re proud to fuel their efforts.

Juega Más – Escuelas Activas in Mexico City empowers P.E. teachers to promote fun and inclusive play and physical education for girls and boys in public primary schools.
Juega Más – Escuelas Activas in Mexico City empowers P.E. teachers to promote fun and inclusive play and physical education for girls and boys in public primary schools.

Championing Our Nike Community Impact Fund

At Nike, we’re taking action to create a better world by investing in more active, inclusive communities, starting with the cities where we live, work and operate.

Empowering Indigenous Youth Through the N7 Fund

At Nike, we're committed to investing in nonprofits that elevate Indigenous communities in North America.

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