Taking an Enterprise-Wide Approach to our Giving
At NIKE, Inc., we’re making strategic investments to fuel the future of youth sport, improve access and create lasting change—starting in the cities where we live, work and play.
Each year, we aim to invest at least 2% of prior-year pre-tax income (through the Nike Foundation, a nonprofit organization supported by NIKE, Inc.) to positively impact communities around the world. In FY24, NIKE, Inc. invested $133 million, 2.2% of its prior year PTI. We take a community-centered approach to our investments, and year after year, we invest in organizations that are representative of our priority portfolios across Nike, Jordan and Converse.
We know it’s critical to be able to step up and support athletes and communities in times of need, such as unplanned crises and disasters, while also proactively making strategic investments to fuel our greater purpose. In FY24, Nike and the Nike Foundation donated $1.4M toward disaster response efforts across the globe.
Through our product donation partnerships, Nike donates products to schools and community organizations around the world, helping to remove barriers to play and expand sport for the next generation. Our current product donation partners include Good360, Delivering Good, Soles4Souls and Good Sports.