With Paris and Nike Athletes as Inspiration, Nike x Jacquemus Celebrates Sport and Style

July 10, 2024

What to know

Nike and Jacquemus have partnered to create an unmissable expression of sport and style through a collection and campaign that features the city of Paris and Nike’s portfolio of athletes as the ultimate muses.
The brands’ third collection includes 10 distinct women’s and men’s lifestyle pieces, such as reimagined tracksuits, the now iconic Le Swoosh bag and the new Nike x Jacquemus Air Max 1.
The Summer 2024 Nike x Jacquemus collection launches July 10 across jacquemus.com and Jacquemus retail, and will be available on Nike platforms beginning July 23.

Nike has again partnered with Simon Porte Jacquemus and his eponymous fashion brand to create an unmissable expression of sport and style in celebration of the ultimate muses: the city of Paris and Nike’s global portfolio of athletes.

The brands’ third collection continues to reimagine women’s and men’s sportswear — celebrating style in motion and championing a fluid relationship between performance and fashion.

Included in the collection are 10 distinct lifestyle pieces, such as reimagined tracksuits, T-shirts, statement bras and long skirts. The brands’ third footwear silhouette, the Nike x Jacquemus Air Max 1, infuses a Nike classic with a rounded, cubist Air unit and Jacquemus’ signature effortless style. And the now iconic Le Swoosh bag, which fashions Nike’s trademark visual into a handbag, is back in three new colors and available for the first time across select Nike retail.

“This collection is born from the inspiration I find every day in Paris and in Nike’s athletes and the sports references I have always loved,” says Jacquemus. “I see the collection as a mix of sport, fashion and culture in the most beautiful city in the world, where Nike athletes will take center stage this summer.”

The collection builds on a longstanding partnership between Nike and Jacquemus. The brands first collaborated in 2022 by mixing elevated silhouettes with athletic ready-to-wear pieces for a debut collection inspired by vintage ACG and ’90s Nike campaigns. More recent collaborations, such as 2023’s J Force 1 — inspired in part by the Air Force 1, an icon of both performance and style — look equally at home in an art museum as they do in lived-in spaces in the outside world. Most recently, the Spring 2024 collection debuted the Le Swoosh bag, a first-of-its-kind accessory that represents Nike, as imagined by Jacquemus, at its purest.

This summer’s collection nods to Jacquemus’ French roots and comes in red, white, blue and silver colorways. Launching with the collection is a campaign and short film, J’aime Paris, which marks Jacquemus’ directorial debut and features a cross-generational cast of global athletes; French icons; and vibrant muses across contemporary culture, including Serena Williams, Juliette Binoche, Central Cee and Lila Moss.

“When in Paris, the world simply feels different: more romantic, artistic and beautiful,” says Jacquemus. "J’aime Paris is an ode to the city I adore, drawing out all I love about this vibrant place and how those inspirations manifest in my third collection with Nike. This video is a blend of Jacquemus’ icons and unique mix of talents that represents French culture.”

The Summer 2024 Nike x Jacquemus collection launches July 10 across jacquemus.com and Jacquemus retail, including an exclusive silver colorway of the Nike x Jacquemus Air Max 1. The collection will become available on Nike platforms July 23, when the Le Swoosh bag and Air Max 1 drop on SNKRS and the apparel collection launches across nike.com. On July 25, the full collection will be available across nike.com and at select retailers.

Watch the Short Film Here

With Paris and Nike Athletes as Inspiration, Nike x Jacquemus Celebrates Sport and Style

Assets

Front view of Serena Williams, wearing the Nike x Jacquemus Short Sleeve Dress in White with University Red pinstripes across the shoulder and sleeve. Serena stands on a white floor, against a white curtained backdrop.

Side view of Beatriz Hatz striding to the left, wearing the Nike x Jacquemus High Neck One Piece in Dark Obsidian blue. She wears a black and yellow running blade, as well the Nike x Jacquemus Women's Air Max 1 '86 Big Bubble shoe in silver. Beatriz strides in front of a royal blue curtain with her arms raised while looking at the camera.

Side view of Marie-Antoinette Katoto wearing a red Nike x Jacquemus Track Jacket, with red shorts, light grey socks, and the Nike x Jacquemus Women's Air Max 1 '86 Big Bubble in Mystic Red. Marie-antoinette faces left as she stands on a white background, looking at the camera and holding a red Nike x Jacquemus Le Swoosh Crossbody Bag in her hand.

Close up of a female athlete, who is crossing her arms and holding the Nike x Jacquemus Le Swoosh Crossbody Bag in red, in front of her. We see glimpses of the Nike X Jacquemus Wome's Skirt and Women's Bra is red. The woman stands against a white background.

Back view of a female athlete, who is holding her arms behind her back as she holds a Nike x Jacquemus Le Swoosh Crossbody Bag in red, in one hand. We see the back of the Nike X Jacquemus Wome's Skirt and Women's Bra is red. The woman looks to the left, as she stands against a white background.

Close up head shot of a male athlete wearing the Nike x Jacquemus Track Jacket in white with university red piping at neckline and across back. We see a red Nike Swoosh and Jacquemas logos. The man stands against a white background and looks to the right.

Front angled view of a pair of Nike x Jacquemus Air Max 1 sneakers. The shoes have a white upper with sail suede details, a white midsole, and white sole. There is a small metallic silver Swoosh on the side of the shoe. The pair floats on a black background.

Front angled view of a pair of Nike x Jacquemus Air Max 1 sneakers in Mystic Red. The shoes have a red upper with red suede details, a red midsole, and a white and red sole. There is a small metallic silver Swoosh on the side of the shoe. The pair floats on a black background.

Overhead view of the Nike x Jacquemus Women's Track Jacket in particle grey with white pinstripes across the shoulder and down the sleeve. One sleeve is oversized and attached to the back of the jacket with white webbing. The jacket zipper pull is grey in the shape of a Nike Swoosh. The piece floats on a black background.

Overhead view of the Nike x Jacquemus Track Pant in particle grey with curved white pinstripes at the pocket and down the leg. There is a small shiny silver swoosh as a closure on the waist, and elastic cuffs at the ankle. The pant floats on a black background.

Overhead view of the Nike x Jacquemus Track Jacket in white with university red pinstripes at the neck, across the back and down the sleeve, and on the chest of the jacket. The jacket zipper pull is white in the shape of a Nike Swoosh. The piece floats on a black background.

Overhead view of the Nike x Jacquemus Track Pant in white with curved university red pinstripes at the pocket and down the leg. There is a small shiny silver swoosh as a closure on the waist, and elastic cuffs at the ankle. The pant floats on a black background.

Overhead view of the Nike x Jacquemus Women's Dress in dark obsidian with white pinstripes at neck and across shoulders and sleeves. The zipper pull is white and in the shape of a Nike Swoosh. The short sleeve dress floats on a black background.