Innovating For Athletes

Nike x Jacquemus Spring 2024: Celebrating Athletes, Style and Self-Expression

February 26, 2024

What to know

Nike and Jacquemus continue their partnership inspired by the belief that sport isn’t simply about performance, it is also an expansion of style and self.
The Spring 2024 Nike x Jacquemus collection features women’s and unisex apparel, a new J Force 1 and a first-ever accessory, Le Swoosh bag — the first time Nike’s iconic Swoosh has been imagined into a handbag.
The Nike x Jacquemus campaign features Nike athlete, style icon and 2024 Olympic hopeful Sha’Carri Richardson.

Nike and Jacquemus collaborations have, from the beginning, both invigorated and celebrated the nuanced facets and ever-evolving dimensions of what it means to be a contemporary athlete. No exception, the Spring 2024 Nike x Jacquemus collection furthers the belief that sport isn’t simply about performance, it is also an expansion of style and self.

For Simon Porte Jacquemus, sport enjoys a fluid relationship with style. Jacquemus, his eponymous brand, first collaborated with Nike in the summer of 2022, mixing elevated silhouettes with athletic ready-to-wear for a debut collection inspired by vintage ACG and ’90s Nike campaigns. More recent collaborations, such as 2023’s J Force 1 — inspired in part by the Air Force 1, an icon of both performance and style — look equally at home in an art museum as they do in lived-in spaces in the outside world.

Femininity. Being true to self. Connecting to nature. Performance. Speed. These concepts are woven throughout the latest Spring 2024 Nike x Jacquemus collection, which spans six women’s apparel pieces; a unisex tee, hoodie and sweatpant featuring laser-cut Swoosh patterns; a premium brown nubuck refresh of the J Force 1, and the pièce de resistance: Le Swoosh Bag — the first time Nike’s iconic Swoosh has been imagined into a handbag and also the first Nike x Jacquemus accessory.

“Late in 2020, when we started to work on Le Swoosh bag, I was obsessed by the Swoosh itself, on its own. It's a unique logo, I wanted to reinterpret it and make it minimal and all about it,” says Simon Porte Jacquemus. “Plus, I always love to work on unique shapes when it comes to bags, and not thinking only about its utility. I wanted a statement accessory that represents Nike at its purest: the iconic Swoosh itself.

“For me,” he continues, “the Swoosh is the ultimate Nike logo that transcends all the generations and all the collections throughout the years and decades. With its minimalism and unique shape, it allows creatives to work around endless designs and interpretations around it.”

For their Spring 2024 campaign, Nike and Jacquemus have enlisted track and field world champion, Olympic hopeful, Nike athlete, and one of the most stylish and fastest women in the world, Sha’Carri Richardson. Not only does she embody the collection and serve as muse for the campaign, she also represents the dimensions and depth of an athlete who is constantly facing her fiercest and most consistent competition: one’s self.

“Fashion is so personal and I definitely use it to express myself — it can show how you feel, your mood, your creativity. From the colors you wear to the risks you take, fashion can be an outlet to show the world a little bit of who you are,” says Sha’Carri. “And that’s why I’m inspired by Simon’s collection; the pieces are edgy and elegant at the same time and it inspires me to keep showing up as I am, while hopefully inspiring others to do the same.”

When asked about the moment he knew he wanted to work with Sha’Carri, Jacquemus says, “I was amazed by Sha'Carri's performance in 2023 in Budapest when she became the world champion of the women's 100m. I also loved how she kept her own style and was so fierce and unique when she was competing, regardless of the rules of dressing and uniforms. It's so powerful to be your own self in the athletic world! I instantly wanted to collaborate with her.”

The Spring 2024 Nike x Jacquemus collection launches February 26th on jacquemus.com and globally across select Nike retail March 5th. Le Swoosh bag is available exclusively on jacquemus.com.

Nike x Jacquemus Spring 2024 Collection

Assets

Front view of Sha'Carri Richardson wearing Nike x Jacquemus Women's Pants in white. She wears a sculptural black crop top, while holding one hand at her thigh and another at her shoulder. Sha'Carri's hair is in ornate cornrows and her extended braids fly upward to the right of her body. Sha'Carri looks directly at the camera as she stands in front of a beige material background.

Overhead view of the Nike x Jacquemus Women's Top in watermelon pink. A layered, ruched design has one over-the-shoulder strap and one thin cross body strap with a silver Swoosh metal detail. The top floats on a black background.

Back overhead view of the Nike x Jacquemus Women's Top in white. A layered, ruched design has one over-the-shoulder strap and one thin cross body strap with a silver Swoosh metal detail. We see the silver metal closure on the back. The top floats on a black background.

Overhead view of the Nike x Jacquemus Women's Top in dark obsidian. A layered, ruched design has one over-the-shoulder strap and one thin cross body strap with a silver Swoosh metal detail. The top floats on a black background.

Back overhead view of the Nike x Jacquemus Swoosh Hoodie in watermelon pink. Laser cut Swooshes are placed over the entire hoodie. The hoodie floats on a black background.

Overhead view of the Nike x Jacquemus Swoosh T-Shirt in cacao wow brown. Laser cut Swooshes are placed over the entire tee and there is a white embroidered Swoosh on chest. The hoodie floats on a black background.

Back overhead view of the Nike x Jacqquemus Body Suit in cacao wow brown. A layered design has one over-the-shoulder strap and one thin cross body strap with a silver Swoosh metal detail. We see the silver metal closure on the back. The body suit floats on a black background.

Overhead view of the Nike x Jacquemus Body Suit in white. A layered design has one over-the-shoulder strap and one thin cross body strap with a silver Swoosh metal detail. We can see how the bra layer overlaps the top of the body suit. The piece floats on a black background.

Overhead view of the Nike x Jacquemus Women's Layered Short in white. The short stretch shorts include wraparound material at the waist, which holds a small pocket with silver metal hardware and a zipper pull in the shape of a Swoosh. You see the white wraparound strap positioned above the shorts, which float on a black background.

Overhead view of the Nike x Jacquemus Women's Layered Short in university red and watermelon pink. The red short stretch shorts include pink wraparound material at the waist, which holds a small pocket with silver metal hardware and a zipper pull in the shape of a Swoosh. You see the red wraparound strap positioned above the shorts, which float on a black background.

Back overhead view of the Nike x Jacquemus Halter Neck Sleeveless Crop Top in university red and watermelon pink. We see the silver closure hardware on the back and the pink arm band material positioned to the right side. The piece floats on a black background.

Back overhead view of the Nike x Jacquemus Halter Neck Sleeveless Crop Top in dark obsidian. We see the silver closure hardware on the back and the dark obsidian arm band material positioned to the right side. The piece floats on a black background.

Back overhead view of the Nike x Jacquemus Halter Neck Sleeveless Crop Top in white. We see the silver closure hardware on the back and the white arm band material positioned to the right side. The piece floats on a black background.

Overhead view of the Nike x Jacquemus Women's Layered Dress in dark obsidian. The form fitting, stretch dress hits at mid to upper thigh, and is sleeveless. There is a strap that attaches at the back of the neck with a silver closure and an arm band that fits over the upper arm. The dress floats on a black background.

Overhead view of the Nike x Jacquemus Women's Layered Dress in watermelon pink. The form fitting, stretch dress hits at mid to upper thigh, and is sleeveless. There is a strap that attaches at the back of the neck with a silver closure and an arm band that fits over the upper arm. The dress floats on a black background.

Back overhead view of the Nike x Jacquemus Women's Layered Dress in white. The form fitting, stretch dress hits at mid to upper thigh, and is sleeveless. There is a strap that attaches at the back of the neck with a silver closure and a thin strap that attaches across the back with a silver Swoosh closure. The white arm band is positioned to the right. The dress floats on a black background.

Overhead view of the Nike x Jacquemus Women's Pant in white. These form-fitting, stretchy pants includes zippers from the knee down, which have a silver zipper pull in the shape of a Swoosh. The strappy waistband is attached but separated from the waistband. The pant floats on a black background.