把热爱穿进日常：Nike NBA Standard Issue 系列正式登场

  • 2026/9/9
下载所有素材
下载所有素材
Nike athlete Ace Bailey is pictured in a black Utah Jazz shirt from Nike’s NBA Standard Issue Collection.
Nike athlete Scottie Barnes in a black Toronto Raptors shirt from Nike’s NBA Standard Issue Collection.
Nike athlete AJ Dybantsa dribbles a basketball between his legs while wearing pieces from Nike’s NBA Standard Issue Collection.
Nike athlete Jalen Johnson dribbles a basketball toward a hoop while wearing pieces from Nike’s NBA Standard Issue Collection.
Nike athlete Amen Thompson is pictured wearing a black Houston Rockets shirt from Nike’s NBA Standard Issue Collection.
Nike athlete Ausar Thompson is pictured dribbling a basketball between his legs while wearing pieces from Nike’s NBA Standard Issue Collection.
A black hoodie with a large Portland Trail Blazers logo is pictured against a chain-link fence.
A black hoodie with a large San Antonio Spurs logo is pictured on a dark basketball court.
A child is pictured in a blue and orange New York Knicks hoodie from Nike's NBA Standard Issue Collection.
Four people wear New York Knicks apparel from Nike’s NBA Standard Issue Collection, posing for the camera against a blurry background.
A man wearing sunglasses poses for a photo in front of a brick wall while wearing a Minnesota Timberwolves hoodie from Nike’s NBA Standard Issue Collection.
A woman poses for a photo while wearing Golden State Warriors shorts from Nike’s NBA Standard Issue Collection.
A black hoodie with a large Los Angeles Lakers logo is pictured on a dark basketball court.
Three people pose for a blurry photo while wearing Chicago Bulls pieces from Nike’s NBA Standard Issue Collection.
A group of people look down at the camera while wearing pieces from Nike's NBA Standard Issue Collection. The clothing is mostly red and black; the background is black.
Two men pose for a photo wearing yellow and black Golden State Warriors pieces from Nike’s NBA Standard Issue Collection. The yellow piece has a blue Warriors logo.

亮点速览 
关于球员、球队及球迷如何表达球队身份认同和篮球文化这件事，现在又有了新玩法。NBA Standard Issue 系列，为 NBA 联盟带来了焕然一新的风貌。

设计初衷 
此系列旨在为新世代革新重塑 NBA 的形象风貌，让球员所穿的装备和球迷日常表达对球队热爱的穿搭真正接轨。

适合人群 
此系列专为将篮球视为身份认同、个人风格与日常生活一部分的 NBA 球迷打造。

设计灵感如何在 NBA 赛场呈现？
整个赛季期间，NBA Standard Issue 系列将融入联盟的核心穿搭体系。球员将在每晚的赛前热身、日常训练以及随队出行时穿着这个系列。

发售时间 
NBA Standard Issue 系列涵盖 连帽衫、长裤、T恤与短裤，将于 9 月 15 日和 10 月 12 日通过 nike.com、NBAStore.com 及指定零售店铺分两波发售。Specter Edition 球衣和服装将于今年秋季晚些时候登场。

Nike athlete Ace Bailey is pictured in a black Utah Jazz shirt from Nike’s NBA Standard Issue Collection.
Nike athlete Scottie Barnes in a black Toronto Raptors shirt from Nike’s NBA Standard Issue Collection.
Nike athlete AJ Dybantsa dribbles a basketball between his legs while wearing pieces from Nike’s NBA Standard Issue Collection.
Nike athlete Jalen Johnson dribbles a basketball toward a hoop while wearing pieces from Nike’s NBA Standard Issue Collection.
Nike athlete Amen Thompson is pictured wearing a black Houston Rockets shirt from Nike’s NBA Standard Issue Collection.
Nike athlete Ausar Thompson is pictured dribbling a basketball between his legs while wearing pieces from Nike’s NBA Standard Issue Collection.
A black hoodie with a large Portland Trail Blazers logo is pictured against a chain-link fence.
A black hoodie with a large San Antonio Spurs logo is pictured on a dark basketball court.
A child is pictured in a blue and orange New York Knicks hoodie from Nike's NBA Standard Issue Collection.
Four people wear New York Knicks apparel from Nike’s NBA Standard Issue Collection, posing for the camera against a blurry background.
A man wearing sunglasses poses for a photo in front of a brick wall while wearing a Minnesota Timberwolves hoodie from Nike’s NBA Standard Issue Collection.
A woman poses for a photo while wearing Golden State Warriors shorts from Nike’s NBA Standard Issue Collection.
A black hoodie with a large Los Angeles Lakers logo is pictured on a dark basketball court.
Three people pose for a blurry photo while wearing Chicago Bulls pieces from Nike’s NBA Standard Issue Collection.
A group of people look down at the camera while wearing pieces from Nike's NBA Standard Issue Collection. The clothing is mostly red and black; the background is black.
Two men pose for a photo wearing yellow and black Golden State Warriors pieces from Nike’s NBA Standard Issue Collection. The yellow piece has a blue Warriors logo.

NBA 风尚和球迷文化又进化了。

关于球员、球队及球迷如何表达球队身份认同和篮球文化这件事，现在又有了新玩法。Nike 全新 NBA Standard Issue 系列，为 NBA 联盟带来了焕然一新的风貌。系列覆盖全部 30 支球队，以新世代篮球人为灵感，把性能导向的设计、现代版型和表达鲜明的球队身份，都放进同一套视觉语言里。灵感来自球场、舞台、电影、游戏、潮流与时尚，篮球人的方方面面都被注入了这一件件单品里。

从本赛季开始，NBA 球员将在每晚的赛前热身、日常训练以及随队出行时穿着这个系列。球迷也第一次能买到与球员同款的产品，联盟的场上形象与球迷的场下表达，第一次以 1∶1 完全还原的方式连在一起。

本系列推崇的“独一无二”，也体现在了 Nike 全新 NBA Specter Edition 球衣上，这些球衣专为那些历史可追溯至联盟初创年代的球队而打造。

Nike 篮球副总裁兼创意总监 Ross Klein 表示：“篮球不止于比赛。它是一种文化，也是一种自我表达的方式。这个系列致敬的，是当下篮球人的态度、创造力与个性：把鲜明的球队身份和现代风格融合在一起，让每位球迷都能以自己的方式，表达与篮球的联结。”

30 支球队各有独立成套的图形与设计细节。它们放在一起，让整个联盟看起来既现代又统一。此系列连帽衫、长裤、T恤和短裤采用双色调设计：融入醒目大号图案的款式，适合追求抢眼风格的人群；低调内敛的款式，则适合偏好以含蓄克制的方式进行表达的人群。

这组系列听取了逾 400 位高中精英球员、100 位 NBA 球员、全部 30 支 NBA 球队，以及世界各地球员与球迷的洞察。正是这些视角，让 Nike 重新想象了现代 NBA 球迷装备应有的舒适、版型、穿感与表达，

为这个系列带来新的特质：

  • 创新科技：Aero-FIT 与弹力针织为该系列服装注入轻盈透气、导湿速干与以运动表现为本的舒适体验。
  • 版型与活动度：Nike Standard Issue Stretch 融合 Dri-FIT 科技的导湿速干与弹力，以现代宽松廓形，兼顾球场表现与日常穿搭。
  • 质感细节：定制五金件、编织抽绳、梭织标签与精致收边，为整个系列注入纯正篮球基因。
  • 个性表达：张扬醒目的高能图案与低调内敛的球队元素，为球迷提供两种不同的方式，彰显主队荣耀。

“这个系列标志着我们与 Nike 合作迈入了新阶段，彻底刷新了联盟展现球队文化和身份的方式。简单来说，就是让球员所穿的装备和球迷日常表达热爱的穿搭真正接轨。这不仅为 NBA 球迷文化注入了新鲜活力，也让整个联盟的形象变得年轻了。”——Michael Brady，NBA 全球商品合作与商务事务负责人

全新 Specter Edition 球衣专为那些历史可追溯至联盟初创年代的球队而打造：萨克拉门托国王、底特律活塞、亚特兰大老鹰、金州勇士、纽约尼克斯、费城 76 人、洛杉矶湖人、波士顿凯尔特人，让这八支球队在球场上有了表达独特身份的新方式。和 NBA Standard Issue 系列一脉相承，Specter 系列也满载着对篮球的执着热爱。每件球衣的设计细节，都取自各队专属的历史、城市底蕴和球迷文化。

NBA Standard Issue 系列将于 9 月 15 日和 10 月 12 日通过 nike.com、NBAStore.com 及指定零售店铺分两波发售；NBA Specter Edition 球衣和服装将于今年秋季晚些时候登场。

  • 设计
  • 杂志
  • 使命
  • 公司
  • 新闻中心
      • © 2026 NIKE, Inc. 保留所有权利