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Nike x Jacquemus 2024 春季系列：为运动员、时尚风格与自我表达喝彩

  • 2024/2/26

亮点揭秘

  • Nike 和 Jacquemus 再度携手，双方相信：运动不仅关乎表现，更是时尚风格与自我的拓展。
  • Nike x Jacquemus 2024 春季系列包括女性和中性服饰、全新 J Force 1 鞋款，以及首款以经典耐克勾勾为灵感的手包 Le Swoosh。
  • Nike 运动员、时尚偶像、2024 奥运会热门选手沙卡里·理查德森 (Sha’Carri Richardson) 演绎 Nike x Jacquemus 2024 春季系列。

Nike 和 Jacquemus 自携手以来，一直在启发和颂扬身为当代运动员的多面性和不断升华、丰富的维度。 Nike x Jacquemus 2024 年春季系列也不例外，进一步传达了这样一种信念：运动不仅关乎表现，更是时尚风格与自我的拓展。

对于西蒙·波特·雅克慕斯 (Simon Porte Jacquemus) 来说，运动与时尚风格之间的关系是流动的。 他的同名品牌 Jacquemus 于 2022 年夏季首次携手 Nike，将高级剪裁与运动成衣完美混搭，首次合作系列从经典的 ACG 单品和 Nike 那些充满 90 年代风格的企划中得到启发。 而双方最近的合作，例如 2023 年的 J Force 1，其部分灵感则来自 Air Force 1——无论是在艺术博物馆里，还是在街头，它都是运动性能与经典时尚的象征。

女性气质、 忠于自我、 亲近自然、 表现、 速度， 上述概念贯穿了 Nike x Jacquemus 2024 春季系列。其中包括六款全新女性服饰、一款中性T恤、连帽衫和运动裤（均带有镭射耐克勾图案）、一款优质棕色磨面皮革 J Force 1，以及重要新品 Le Swoosh 手袋（这是首款以经典耐克勾勾为灵感设计的手袋，也是 Nike x Jacquemus 联名推出的第一件配饰）。

“2020 年底，当我们开始设计 Le Swoosh 手袋时，我对耐克勾勾颇为着迷。 这个标志独一无二，我想重新诠释它，尽量去翻就简，只突出它本身。”西蒙·波特·雅克慕斯说。 “此外，在手袋的设计上，我总是喜欢设计与众不同的形状，不是只考虑它的实用性问题。 我想要一款能代表 Nike 的最纯粹的配饰：标志性的耐克勾勾本身。

“对我来说，”他继续说道，“耐克勾勾是 Nike 的终极标志，历经数十年始终贯穿所有系列。 这个标志凭借代表的极简主义和独特的形状，创意人士完全可以围绕它进行无尽的设计和诠释。” 

Nike 和 Jacquemus 邀请田径世界冠军、奥运会热门选手、Nike 运动员、以及世界上最时尚、跑得最快的女性之一沙卡里·理查德森为 Nike x Jacquemus 2024 春季系列注入新的活力。 她不仅精准诠释了该系列，还是本次企划活动的缪斯女神，更代表了一位运动员所能具有的多面维度与深度。作为运动员，她无时不刻需要直面最激烈、最持久的竞争对手：自己。

“时尚是非常个人的，我非常希望借由时尚表达自我——它展示了你的感受、情绪以及创造力。 从你穿衣服的颜色，到你甘愿冒的风险，时尚是一种向世界展示自己个性的方式。”沙卡里说道。 “正因为如此，西蒙这次的系列给了我莫大的的灵感，这些单品既前卫又优雅，让我得以保持自己的风格，同时我希望其他人也能勇敢地这样做。” 

当被问及是在怎样的情形下发现自己想同沙卡里合作时，雅克慕斯说：“沙卡里 2023 年在布达佩斯的表现令我折服，当时的她刚刚获得女子 100 米世界冠军。 我也喜欢她在比赛中保持自己的风格，那么激情洋溢、特立独行，着装和制服的规定都无法束缚她。在运动的世界里做自己就是这么强大！ 我立刻就想和她合作。” 

Nike x Jacquemus 2024 春季系列将于 2 月 26 日通过 jacquemus.com 首发，并于 3 月 5 日通过 Nike 指定零售店铺面向全球发售。 Le Swoosh 手袋仅由 jacquemus.com 独家发售。

Nike x Jacquemus 2024 春季系列

素材
Front, full-body view of Sha'Carri Richardson wearing Nike X Jacquemus' slightly ruched white cropped one-shoulder tank and a high-waist maxi-length black skirt. Sha'Carri's hair is in ornate cornrows and extended braids pool around her on the floor. You can see tattoos on her chest and arms. Sha'Carri looks directly at the camera, not smiling, holding her hands outwards at her thighs, in front of a beige material background.
Front, full-body view of Sha'Carri Richardson wearing Nike X Jacquemus' layered shorts and halter neck sleeveless crop top in dark obsidian, over-the-knee socks and the Nike J Force 1 Low LX SP shoes in brown. Sha'Carri's hair is in ornate cornrows and she uses her extended braids like she's exercising with heavy ropes. You can see tattoos on her chest, arms, and legs. Sha'Carri looks directly at the camera, not smiling, as she stands in front of a beige material background.
Front, full-body view of Sha'Carri Richardson wearing Nike X Jacquemus' layered shorts and halter neck sleeveless crop top in dark obsidian, over-the-knee socks and the Nike J Force 1 Low LX SP shoes in brown. Sha'Carri's hair is in ornate cornrows and she uses her extended braids like she's exercising with heavy ropes. You can see tattoos on her chest, arms, and legs. Sha'Carri looks directly at the camera, not smiling, as she stands in front of a beige material background.
Front, full-body view of Sha'Carri Richardson wearing Nike X Jacquemus' slightly ruched white cropped one-shoulder tank and a high-waist maxi-length black skirt. Sha'Carri's hair is in ornate cornrows and extended braids pool around her on the floor. You can see tattoos on her chest and arms. Sha'Carri looks directly at the camera, not smiling, holding her hands outwards at her thighs, in front of a beige material background.
Close up of Sha'Carri Richarson wearing a dark obsidian Nike x Jacquemus Halter Neck Sleeveless Crop Top. We see tattoos on her chest, arms and shoulders. Sha'Carri's hair is in ornate cornrows and she wears extended eyelashes. She looks directly at the camera against a beige material background.
Front view of Sha'Carri Richardson wearing Nike x Jacquemus Women's Pants in white. She wears a sculptural black crop top, while holding one hand at her thigh and another at her shoulder. Sha'Carri's hair is in ornate cornrows and her extended braids fly upward to the right of her body. Sha'Carri looks directly at the camera as she stands in front of a beige material background.
Side view of Sha'Carri Richardson wearing a Nike x Jacquemus Body Suit in white. The side view allows us to see the intricate layering of material and straps of the body suit, as well as tattoos on her legs and arms. Sha'Carri's hair is in ornate cornrows and extended braids hang down her back. She stands, looking directly at the camera, in front of a beige material background.
Front view of Sha'Carri Richardson wearing Nike x Jacquemus Women's Pants in white. She wears a sculptural black crop top, while holding one hand at her thigh while the other supports a black Nike x Jacquemus Le Swoosh bag on her shoulder. Sha'Carri's hair is in ornate cornrows. She looks directly at the camera as she stands in front of a beige material background.
Close up of Sha'Carri Richardson wearing Nike X Jacquemus' slightly ruched white cropped one-shoulder tank and a high-waist maxi-length black skirt. Sha'Carri's hair is in ornate cornrows and we see tattoos on her chest and arms. Sha'Carri looks directly at the camera, not smiling, holding one hand at her hip and the other at her thigh. She stands in front of a beige material background.
Front, full-body view of Sha'Carri Richardson wearing Nike X Jacquemus Layered Dress in white, sleeveless on right side and with one-shoulder on the left. The dress length falls at her thigh. Sha'Carri's hair is in ornate cornrows and extended braids pool around her on the floor. You can see tattoos on her chest, arms and legs. Sha'Carri looks directly at the camera, not smiling, holding her hands outwards at her thighs, in front of a beige material background.
Overhead view of the Nike x Jacquemus Women's Top in watermelon pink. A layered, ruched design has one over-the-shoulder strap and one thin cross body strap with a silver Swoosh metal detail. The top floats on a black background.
Back overhead view of the Nike x Jacquemus Women's Top in white. A layered, ruched design has one over-the-shoulder strap and one thin cross body strap with a silver Swoosh metal detail. We see the silver metal closure on the back. The top floats on a black background.
Overhead view of the Nike x Jacquemus Women's Top in dark obsidian. A layered, ruched design has one over-the-shoulder strap and one thin cross body strap with a silver Swoosh metal detail. The top floats on a black background.
Overhead view of the Nike x Jacquemus Swoosh Hoodie in watermelon pink. Laser cut Swooshes are placed over the entire hoodie and there is a silver Swoosh logo adorning the drawcord. The hoodie floats on a black background.
Back overhead view of the Nike x Jacquemus Swoosh Hoodie in watermelon pink. Laser cut Swooshes are placed over the entire hoodie. The hoodie floats on a black background.
Overhead view of the Nike x Jacquemus Swoosh T-Shirt in cacao wow brown. Laser cut Swooshes are placed over the entire tee and there is a white embroidered Swoosh on chest. The hoodie floats on a black background.
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