• 新闻中心

Nike 携手 Hyperice 发布科技鞋款和背心,提升运动员热身和恢复效果

  • 2024/6/21
Front angled view of the Nike x Hyperice boot, which is a high-top boot with a black upper, white midsole, and black and white sole. The boot's closure system has large black velcro tabs with white circles. The boot floats on a grey background with a slight shadow beneath.
Front angled view of the Nike x Hyperice boot, which is a high-top boot with a black upper, white midsole, and black and white sole. The boot's closure system has large black velcro tabs with white circles. The boot floats on a grey background with a slight shadow beneath.

亮点揭秘

  • Nike 携手 Hyperice,推出旨在帮助运动员在训练和比赛中出色发挥的可穿戴技术。
  • 拥有鞋服专业知识的 Nike 与专长于运动恢复领域的 Hyperice 一同探索前沿创新,力图突破极限,为处于各运动阶段的运动员提供高性能的热身和恢复体验。
  • Nike x Hyperice 合作鞋款是一双可穿戴和移动的高帮鞋款,可按需为运动员的双脚和脚踝提供加热和动态空气压缩按摩。
  • Nike x Hyperice 合作背心无需冰块或液体,即可实现即时加热和冷却,帮助运动员在热身和放松期间将体温调节至精确的数值。

Nike 与 Hyperice 携手将热身和恢复体验提升到全新水平。

这两大品牌以其服务于运动员的创新产品而闻名,现携手合作,打造旨在帮助运动员在训练和比赛中出色发挥的可穿戴技术——Nike x Hyperice 合作鞋款和背心。

“对于运动员来说,恢复是其运动过程中不可或缺的一环。但我们也从他们那里了解到,‘热身’的概念同样重要,”Nike 运动员创新高级总监 Tobie Hatfield 说, “我们与 Hyperice 合作研发的鞋款和背心有助于让身体为活动做好准备,无论你是在为冠军头衔而战,还是在工作中长时间站立。”

Nike x Hyperice 合作鞋款是一双可穿戴和移动的高帮鞋款,可按需为运动员的双脚和脚踝提供加热和动态空气压缩按摩。

这款鞋包含双气囊 Normatec 系统,与加热元件结合,可将热量均匀分布到整个鞋面。 这种组合设计能让热量深入到脚部和脚踝的肌肉和组织中,帮助运动员更快地移动、表现和自然恢复。 根据运动员的试穿报告,他们感到自己的双脚和脚踝更自由、轻松,仿佛在正式开始常规训练之前就已完成了热身。

运动员只需按下一个按钮就能同步左右脚的加热和压缩力度,也可选择单独运行左右鞋。鞋款共有三个不同的压缩和加热等级,均由每只鞋垫中的电池组供电。

“今年春天,我在许多训练和比赛前后都穿着 Nike x Hyperice 合作鞋款,将此作为重要的恢复环节。”Nike 运动员沙卡里·理查森说, “鞋款采用轻盈设计,可以轻松融入我的运动日常。 此外,将压缩和加热功能整合在一个设备中,有助于加快恢复过程。”

Nike x Hyperice 合作背心让运动员们能够控制他们以往无法控制的一个变量:环境。 利用在 Hyperice X 系列设备中的类似技术,该背心使用热电冷却器,无需冰块或液体即可实现即时加热和冷却,帮助运动员在热身和放松期间将体温调节至精确的数值。

这款背心包含热模块,其传感器可以自主监测和维持体温。 同时,背心内的气囊和压力传感器通过向内推送这些热模块来适应不同的身材,由此提升舒适度,同时尽可能提升加热和冷却效果。

“作为一名篮球运动员,照顾好自己的身体一直是我准备工作中的重要部分。 正是这种执着,让我在超过 21 年的职业生涯中保持良好状态,”Nike 签约运动员勒布朗·詹姆斯说, “一年多前,我试穿了仍处于研发阶段的 Nike x Hyperice 合作鞋款和背心,那一刻我就知道,这些黑科技将为运动员的热身和恢复带来质的改变。”   

运动员的声音对于 Nike x Hyperice 合作鞋款和背心的持续研发至关重要,两大品牌将这些产品融入运动员的训练和恢复过程,并专注于收集他们的反馈。 我们将在稍后发布 Nike x Hyperice 创新产品,继续突破界限,为当今运动员探索无限可能。

“自 Hyperice 成立以来,我们从 Nike 汲取了很多灵感,从我们对产品投入的关注和创新,到我们如何与运动员建立联系,”Hyperice 创始人兼总裁 Anthony Katz 表示, “这次合作是我们两个品牌多年努力的成果,旨在为运动员提供创新鞋类和服饰,提升他们的运动表现和恢复能力; 而这才只是刚刚开始。”

点击以下图片,查看 Nike x Hyperice 合作产品的具体信息,以及 Nike 运动员在整个研发过程中对该背心和鞋款的试穿反馈。

Nike 与 Hyperice 发布科技鞋款和背心,提升运动员热身和恢复效果

素材
Front angled view of the Nike x Hyperice boot, which is a high-top boot with a black upper, white midsole, and black and white sole. The boot's closure system has large black velcro tabs with white circles. The boot floats on a grey background with a slight shadow beneath.
Back view of the Nike x Hyperice boot, which is a high-top boot with a black upper, white midsole, and black and white sole. We see the control unit for the boot, with a number of control buttons. The boot's toe sits on a grey floor, while the heel floats above, casting a shadow underneath.
Underside view of the Nike x Hyperice boot, which is a high-top boot with a black upper, white midsole, and black and white sole.  We see black waffle pattern pods at the toe and heel of the sole. The boot's toe sits on a grey floor, while the heel floats above, casting a shadow underneath.
Back view of a pair of Nike x Hyperice boots, detailing the control units on each shoe.  Black boots sit on a grey surface.
Detail view of Nike x Hyperice boot control features. 4 control buttons and charging port are integrated into the control feature of the boot.  Boot sits on a grey background.
Left close up view of an athlete's feet in the Nike x Hyperice boots. Athlete wears bright blue tights with black boots, while standing on dark grey patterned carpet.
Left view of Nike x Hyperice boot worn by an athlete. A hand points to the compression band at the top of the boot, as athlete stands on dark grey patterned carpet.
Front view of Nike x Hyperice Vest, shown in white with black thermal modules and compression tabs. Vest floats above a grey background, casting a shadow underneath.
Back view of Nike x Hyperice Vest, shown in white with black thermal modules and compression unit. Vest floats above a grey background, casting a shadow underneath.
Detail view of Nike x Hyperice Vest thermal modules and compression technology. White vest sits against a grey background.
Detail view of Nike x Hyperice Vest control buttons. 3 black buttons sit near vest closure tab, which is black with a white circle detail. White vest sits against a grey background.
Detail view of a thermal module sitting on the front of a Nike x Hyperice vest, above a black Nike Swoosh. The white vest sits against a grey background.
Front view of an athlete wearing the white Nike x Hyperice vest. We see the torso of the athlete wearing the vest with white fleece pants while standing in front a window with trees in the background.
Back view of an athlete wearing the white Nike x Hyperice vest over a white tee shirt. The athlete's back is facing the camera, so we see the black thermal modules on the vest unit.
  • 精选故事
  • 影响力
  • 公司
  • 新闻中心
      • © 2024 NIKE, Inc. 保留所有权利