• 新闻中心

基里安·姆巴佩为 Nike“Victory Mode”巡回活动揭开序幕，点燃青少年的体育运动热情

  • 2024/5/5
Front view of Kylian Mbappe, walking down the center of a stage that looks like track lanes. Runners in Nike product give him high fives as they pass. Mbappe is in black Nike tee, jacket and pants, and is smiling at the runners as they pass.
Front view of Kylian Mbappe, walking down the center of a stage that looks like track lanes. Runners in Nike product give him high fives as they pass. Mbappe is in black Nike tee, jacket and pants, and is smiling at the runners as they pass.

亮点揭秘

  • 足球精英运动员基里安·姆巴佩携手 Nike 及其个人基金会 IBKM 在巴黎 Nike House of Innovation 前为年轻运动员举办了一场别开生面的“综合运动会”，拉开了 Nike“Victory Mode”巡回活动的序幕。
  • 2000 多名青少年在香榭丽舍大道参加跑步、霹雳舞、网球、足球和篮球挑战赛。
  • 在整个春、夏季期间，Nike 还将在大巴黎地区举办 6 场 Victory Mode 活动，鼓励青少年通过体育运动充分发挥自己的潜力。

Nike 与足球精英运动员基里安·姆巴佩及其同名基金会 Inspired By Kylian Mbappé 携手，在巴黎为数千名青少年举办了一场“一日运动会”，拉开了“Victory Mode”活动的序幕，该活动旨在鼓励青少年通过体育运动充分发挥自己的潜力。

5 月 5 日（星期日），2000 多名青少年在香榭丽舍大道的标志性 Nike House of Innovation 前汇聚一堂，与他们心中的足球偶像一同参加个人跑步、霹雳舞、网球、足球和篮球挑战赛。

“一年前，我就想着和我的基金会一起，在全世界最美丽的大道上为 2024 名青少年举办一场体育挑战赛，”Nike 形象大使基里安说， “今天我很高兴地说，我们做到了。非常感谢 Nike 的鼎力支持，我们与 Nike 有着共同的价值观和抱负，那就是通过体育运动激励青少年充分发挥自己的潜力。”

此次活动是 Nike“Victory Mode”巡回活动的第一阶段，该巡回活动旨在为法兰西岛的青少年们提供机会探索新运动，参与激励性挑战。

下一站将于 5 月 18 日在楠泰尔举行，庆祝篮球运动员维克托·文班亚马 (Victor Wembanyama) 载誉归来。 6 月和 7 月还将在大巴黎地区举行 5 场活动，并于 8 月 11 日在蓬皮杜中心举办闭幕压轴活动。

“和这些年轻人一样，那些伟大的冠军也激励着我，”基利安说， “那些运动员鼓舞我不断突破极限，勇攀人生高峰。这就是 Victory Mode，制胜精神的传承。 今天，我很自豪能将这些价值观传递给新生代。”

Victory Mode 活动由 Nike 与其在法国的过往合作伙伴 Golden Blocks 携手举办，面向所有人开放。 参与者可通过 Nike Paris APP 和 nike.com 报名。

基里安·姆巴佩为 Nike“Victory Mode”巡回活动揭开序幕，点燃青少年的体育运动热情

素材
Front view of Kylian Mbappe, walking down the center of a stage that looks like track lanes. Runners in Nike product give him high fives as they pass. Mbappe is in black Nike tee, jacket and pants, and is smiling at the runners as they pass.
Front view of Kylian Mbappe, and his brother, Ethan Mbappe, as they stand next to a large mirrored Swoosh. Kylian wears black Nike tee, jacket and pants with orange footwear. Ethan wears a red fleece hoodie and pants with black footwear. Both smile towards the camera.
Kylian and Ethan Mbappe pose with two girls, who are holding #10 French World Cup jerseys in bright blue. They are standing on an orange court in front of the House of Innovation in Paris at the Victory Mode event.
Kylian and Ethan Mbappe pose with a young athlete in a wheelchair, while other young athletes look on at the Victory Mode event in Paris, France.
Front view of Kylian Mbappe, wearing a black Nike tee and jacket, smiling as he holds a tennis racket in front of a crowd of kids at the Victory Mode event in front of the Nike House of Innovation in Paris, France.
Front view of Kylian Mbappe wearing a black Nike tee, jacket, and pants, while walking between 2 runners on an orange stage at the Victory Mode event in Paris, France. A crowd surrounds the activity on the stage.
Back view of Kylian Mbappe, as he faces a crowd of kids at the Victory Mode event in Paris, France. The energized crowd is smiling and capturing photos of Mbappe. In the background are bright orange statues of kids doing sport.
Front view of Kylian Mbappe juggling an orange Nike football on a red platform in front of a crowd of young athletes and photographers at the Victory Mode event in Paris, France.
Front view of a girl in a black Victory Mode event tee shirt running down the orange track, receiving a high five from an onlooker.
Front angled view of a girl in a black Victory Mode event tee shirt running down the orange track, as another young athlete snaps a picture on her phone. There is a crowd of kids in the background, waiting to run.
Back view of a young athlete kick an orange football during a football challenge at the Victory Mode event in Paris, France. She stands on a bright orange court, with photographers and event helpers nearby.
Back view of two young boys dressed in French football kits, including bright blue #10 jerseys, looking at a bright orange statue of Kylian Mbappe dribbling a football.
Front view of a young athlete kicking a bright orange soccer ball with great energy. His body twists as he strikes the ball in front of a crowd of onlookers.
A side view of a young boy juggling a bright orange football on a red surface that has a strikezone grapic printed on it. The boy has a big smile as a crowd looks on.
Back view of a young athlete wearing a black Victory Mode tee using a bright orange tennis racket to participate in the Tennis Challenge at the Victory Mode event in Paris, France. A crowd looks on as he aims at orange and black targets.
Front view of a pavilion of bright orange statues depicting athletes doing different sports, at the Victory Mode event in Paris, France. Statues are surrounded by orange pillars and blue, white, and orange banners.
      • © 2024 NIKE, Inc. 保留所有权利