Nike and Chivas de Guadalajara Bring the Swoosh to One of Mexico’s Greatest Football Clubs

Editor’s note: This release was updated October 15, 2026, to reveal Club Deportivo Guadalajara’s new Nike third kits. Learn more about the club’s home, away and third kits in the galleries below.

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July 1, 2026 — Nike and Chivas de Guadalajara are announcing a new multi-year partnership that makes Nike the club’s exclusive sports sponsor and supplier, marking the start of a new chapter that honors the club’s legacy while building toward its future, known as its Futuro Sagrado.

As part of the agreement, Nike will outfit the Chivas de Guadalajara women’s and men’s teams, youth academy, Chivas de Guadalajara Esports team and technical staff with match kits, training apparel and travel gear. The new era will begin on pitch July 18, when Chivas de Guadalajara debuts its Nike uniform in the club’s first men’s Mexican league match of the season, celebrating the club’s storied identity while shaping what comes next.

“This partnership marks an important step in the evolution of our club,” says Amaury Vergara, President and Owner, Chivas de Guadalajara. “Nike brings a global perspective grounded in innovation and athlete service, and together we share a vision for the future while staying true to the identity that defines us as a club. We are focused on strengthening that connection with our millions of fans and continuing to inspire new generations who see themselves reflected in Chivas de Guadalajara and its legacy.”

This partnership brings together two iconic brands united by a shared belief in the power of football to move culture and inspire the next generation.

One of the most storied clubs in Mexican football, Chivas de Guadalajara represents more than success on the pitch. For 120 years, the club has helped shape the story of the game in Mexico. Its iconic red and white identity has come to symbolize generations of triumphs, unforgettable moments and a deep sense of pride shared by more than 40 million fans in Mexico, the United States and around the world.

Rooted in a tradition of competing with Mexican talent, Chivas de Guadalajara represents a unique way of living the game, passed down from generation to generation and grounded in a legacy that continues to inspire.

For Nike, the partnership marks another important step in the brand’s continued commitment to growing football across Latin America and beyond, with a focus on serving athletes at every level and helping elevate the women’s game. Through long-term investment in the sport, Nike is focused on advancing innovation, shaping football culture and creating new experiences for athletes and fans across the region.

Together, Nike and Chivas de Guadalajara aim to deepen the connection between club and community while helping shape its Futuro Sagrado for the next generation.

“Chivas de Guadalajara holds a unique place in football culture defined by its rich history, identity and connection to generations of fans,” says Camilo Andrade, VP/GM, Nike Football. “This partnership represents Nike’s long-term commitment to football in Latin America and a shared vision to build on that foundation while shaping what comes next. Through innovation and by listening to the voice of the athlete, we are focused on supporting the club as it continues to inspire players and communities across Mexico and beyond. This partnership brings together two brands that share a belief in the power of football to create lasting impact on and off the pitch.”