Behind the Scenes of Nike Football's "Rip the Script" Brand Film

More than 30 athletes, actors, legends and real youth footballers. A shoot that spanned continents and more than four weeks of filming. A film concept that rejects typical marketing in favor of a rallying cry that reflects what anyone who loves the game wants: Ditch the playbook. Give us attacking, creative, instinctive, joyful football.

Here, Nike leaders unpack the universe of football the brand’s created, with “Rip the Script” as its doorway. See why they chose the direction, hear the most unreal moments on set, and get details on all their favorite Easter eggs.