Nike Virtual Studios and EA SPORTS Will Bring .SWOOSH Virtual Creations to EA SPORTS Experiences

Nike Virtual Studios and EA SPORTS are today announcing a new partnership aimed at enhancing and personalizing the virtual sports experience for fans all over the world. This collaboration brings together two of the biggest names in sport and entertainment, and will lead to all new ways for members of .SWOOSH, Nike’s new digital community experience, and EA SPORTS fans to express their personal style through play. 

Nike’s new partnership with EA SPORTS will look to build new immersive experiences and unlock brand new levels of customization within the EA SPORTS ecosystem. In future EA SPORTS titles, EA SPORTS and Nike plan to make select .SWOOSH virtual creations available allowing members and players unique new opportunities for self-expression and creativity through sport and style.

"Nike and EA SPORTS share a commitment to innovation, creativity, and excellence, and we are thrilled to partner with them," said Ron Faris, GM of Nike Virtual Studios. "This partnership will allow us to unlock some incredible new experiences for our .SWOOSH community and the massive EA SPORTS fan base."

“All of us at EA SPORTS are focused on leading the next evolution in sports fandom, and this new collaboration with our longtime partners at Nike sits directly at the intersection of innovation, sport, and culture,” said Andrea Hopelain, SVP of Brand for EA SPORTS & Racing. “Working with .SWOOSH, we’ll bring creativity and self-expression to the forefront for fans as they connect, compete and share their love for sport.”

Further details on the integration of the .SWOOSH community with future EA SPORTS experiences will be made available in the coming months.

.SWOOSH is still in a closed beta to create an equitable and safe platform, but you can register to become a .SWOOSH member at welcome.swoosh.nike. To stay up to date follow the dotSwoosh blog on Medium and @dotSWOOSH on Twitter or Instagram.