Nike Unveils the Shox Z, a Sleek Sportswear Silhouette That’s Designed for Disruption

Nike is introducing the Shox Z, an elevated sportswear silhouette that’s minimalist by design yet anything but quiet.

Made to disrupt and refined for maximum impact, the Shox Z carries forward the infamously polarizing and proudly rebellious DNA of its early-aughts predecessors in a new style that’s designed to flip the script and defy expectations.

“In designing the Nike Shox Z, we wanted to create a new look that can be worn to a party or around town, helping athletes feel comfortable and expressive while navigating different spaces, whether they’re low-key and casual or a bit more elegant,” says Carlos Escobar, the lead designer of the Shox Z. “This silhouette is cool, it’s relaxed, it’s vibrant, all without trying too hard to be sporty or stylish, and it makes a great addition to any closet.”

The new silhouette delivers hallmark Shox energy in a lower and more flexible fit that’s designed for all-day wear. This around-the-clock comfort pairs with a sharp, sculpted design and a minimalist, playful style that takes inspiration from earlier Shox running shoes.

The iconic look and outstanding cushioning of Nike’s Shox technology combines with a soft, expressive upper to create a bold, contemporary look accented by amplified “Z” branding and an elegant jewel finish. Further, innovative outsole geometry provides superior durability and grip, giving the Shox Z a performance edge for any challenges the day might bring. 

“The Shox Z makes me feel super powerful and high-fashion,” says Nike athlete Aryna Sabalenka, who features in the first Shox Z campaign and wore the silhouette to accept her second consecutive US Open trophy. “When I’m off the court, I like to mix and match more elevated pieces in my wardrobe. The Shox Z takes my outfits to the next level, and they look good with everything.”

The Nike Shox Z is now available in China at nike.com and select retail partners. The silhouette will launch globally throughout the upcoming season.