Nike Debuts a Bold Color and Print for This Summer
- July 24, 2024
What to know
- Bringing another bold color combination to its performance footwear lineup, Nike is releasing the Electric Pack, a new colorway inspired by the brand’s storied legacy in the sport moments that take the world’s breath away.
- Appearing across 55 shoes, the Electric Pack colorway combines a celebrated entry in the Nike palette — the Ostrich print, the animal print introduced by iconic Nike designer Tinker Hatfield on the Air Safari in 1987 — and Total Orange, a Nike performance color that will appear this summer.
- The Electric Pack releases across select performance models July 24 on nike.com.
Bringing another bold color combination to its performance footwear lineup, Nike is releasing the Electric Pack, a new colorway inspired by the brand’s storied legacy in the sport moments that take the world’s breath away.
Appearing across 55 unique footwear styles, the Electric Pack colorway combines a celebrated entry in the Nike palette — the Ostrich print, the animal print introduced by Nike designer Tinker Hatfield on the Air Safari in 1987 — and Total Orange, a Nike performance color that will appear throughout the world.
Caroline Abero, Sr. Director, Women’s Footwear and Apparel at Nike, served as the colorway lead for the Electric Pack. For her team, the color and print combination needed to be distinctly Nike, exuding an attitude that’s synonymous with winning: bold, fearless, irreverent.
“We wanted to take something you wouldn’t think about in the context of performance — the Safari pattern — and create an artifact that signaled this new era of sport,” says Abero. “We’re bringing sport and culture together on the playing field and creating a new look of sport for the next generation.”
The origin story of the Ostrich print is well known. On a jaunt through New York City’s SoHo neighborhood in the ’80s, Hatfield passed a high-end furniture boutique, where he saw a couch covered in luxurious ostrich print. Its textures were beautifully natural. Bumpy, grooved, organic. Here was an object that was elevated purely by the material it was covered in. Hatfield came back to Nike and wanted to apply the print to a performance shoe, which was wild for an era when the two worlds never mixed. Take an athletics shoe and make it …non-athletic?
It was revolutionary for the time. Up until then, Nike was viewed primarily as a utilitarian performance brand. The challenge: combine lifestyle elements with a high-performance product, and then add a story through color or textures that emanates from a specific time or place. That combination stands out. And that’s the same way Nike envisions the Electric Pack standing out this summer.
The Electric Pack releases across select performance models July 24 on nike.com.
Nike Electric Pack
