Nike and Brazilian Football Confederation Begin Fourth Decade of Partnership with 12-Year Extension

Nike and the Brazilian Football Confederation are announcing a 12-year partnership extension that continues Nike’s decades-long role as the Confederation’s exclusive sports sponsor and supplier.

As part of the partnership extension, Nike will continue to outfit all CBF men’s and women’s national football teams, including academy squads, the Olympic federation and beach football and futsal teams.

The partnership between Nike and the CBF has a rich history and an enduring legacy in the sport. Nike first began sponsoring the CBF in 1996, working with the Confederation to advance global football across Latin America and provide Brazilian athletes the best Nike football innovations.

Nike and the CBF will now extend this longstanding relationship another 12 years, which Nike VP/GM, Latin America, Doug Bowles says reaffirms the partners’ shared commitment to growing the game and supporting Brazilian youth.

“This extension of our partnership with the CBF proudly marks the beginning of a fourth decade of collaboration, reinforcing our long-term commitment to Brazilian football,” Bowles says. “We’re thrilled to continue working together to inspire the next generation of athletes across Latin America and around the world. And of course, we’re excited to continue to bring the most cutting-edge Nike football innovations to the Confederation to create the future of the game.”

The partnership extension reflects a larger shared goal to help football thrive, both today and in the years to come.

“CBF is thrilled to renew its partnership with Nike, a brand that shares our values and passion for football,” says Ednaldo Rodrigues, President, CBF. “This is one of the most enduring and successful partnerships in football, and we look forward to continuing to inspire future generations and promote a more inclusive and equitable sport for all Brazilian footballers, upholding the legacy of the beautiful game.”

Nike and the CBF will continue working together to drive change by growing the women’s game and inviting more girls to participate in football; advancing racial equality in football by promoting diversity, equity and inclusion on and off the pitch; and increasing youth access to football through grassroots and community initiatives that support the development of the game. This will build on Nike’s legacy of community investment in Brazil, including partnerships with Bola Pra Frente, Rede Esporte pela Mudança Social and Observatório da Discriminação Racial no Futebol, increasing access to sport and play and leveling the playing field for all.

“The next few years are crucial for women’s football in Brazil, and having Nike by our side is a huge boost,” says Ary Borges, a Nike athlete and member of the Brazilian women’s national team. “I’m proud to be part of a team that is committed to drive real change and create more opportunities for girls to play, compete and succeed in the sport.”

The partnership extension will also leverage Nike’s latest football innovations to help CBF athletes continue to compete at the highest level and inspire the next generation of Brazilian footballers.

“Nike has been an integral part of my journey as a footballer, providing me with the best possible equipment to thrive on the pitch,” says Vini Jr., a Nike athlete and member of the Brazilian men’s national football team. “I’m so excited to see the positive impact this partnership will have on young Brazilian footballers and the sport as a whole.”