Nike Partners with the Centre Pompidou for a Bold Celebration of Sport in Paris

As the world’s greatest athletes converge this summer in Paris, Nike is excited to partner with one of the city’s most storied landmarks for a celebration of sport and culture that’s steeped in a shared history of innovation.

Nike will open its “Art of Victory” exhibition July 24 at the Centre Pompidou, celebrating the unending journey of Nike Air innovation at the site that inspired the radical design of the Air Max 1 nearly 40 years ago. Alongside the exhibition, Nike will transform the Centre Pompidou’s iconic façade into a canvas that showcases groundbreaking stories of sport in one of Paris’ signature outdoor spaces, which will also play host to a series of sport experiences for all.

“I think the message of this partnership, for me, is to go ahead and be bold when you have a good idea,” says Tinker Hatfield, who credits the Pompidou’s inside-out architecture as the inspiration for the visible Air cushioning technology he integrated into the Air Max 1. “Go ahead and take a risk. Be at least a little disruptive so people notice what you're doing. I think that's true for the building as well as the Air Max 1. The technology is important, but it's the act of boldness and being disruptive that made everybody pay attention.” 

Outside the Centre Pompidou, Nike’s immersive experience will allow visitors to discover groundbreaking sport stories unfolding on the façade in a bold display that harks back to Nike’s 30th anniversary celebration for the Air Max 1 at the Centre Pompidou in 2017. 

Meanwhile, a public and skateable sculpture, “Cycloid Piazza” (2024), designed by French artist Raphael Zarka with the collaboration of the architect Jean-Benoît Vétillard and commissioned by the Centre Pompidou with the support of Nike, invites the public to engage with art in a new way.

Daily programming will celebrate sport through running, basketball, global football, skate and breaking experiences.

The “Art of Victory” exhibition will be open July 24 to August 11 at the Centre Pompidou in the heart of Paris. Register to view the exhibition and learn more about programming outside the Centre Pompidou at Paris.nike.com. Access to the Centre Pompidou's exhibitions and permanent collection will be free for those under 26 years old during this period.

About the Centre Pompidou

Since 1977, the Centre Pompidou has presented a rich programme at the crossroads between different art forms and audiences. Its iconic building is home to one of the world's largest collections of modern and contemporary art, in addition to exhibitions, symposiums, festivals, shows, projections, and workshops for young people, making it an unrivaled institution deeply rooted in the city and open to the world and to innovation.

For more information, visit centrepompidou.fr