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Nike Partners with the Centre Pompidou for a Bold Celebration of Sport in Paris

  • July 13, 2024
The transformed Nike Au Centre Pompidou’s iconic façade features a canvas that showcases groundbreaking stories of sport. Screen features repeating image of Eliud Kipchoge on bright red and yellow colors, which pops out against the cityscape and a cloudy blue Paris sky.
The transformed Nike Au Centre Pompidou’s iconic façade features a canvas that showcases groundbreaking stories of sport. Screen features repeating image of Eliud Kipchoge on bright red and yellow colors, which pops out against the cityscape and a cloudy blue Paris sky.

What to know

  • Nike is partnering with the Centre Pompidou, one of the most storied landmarks in Paris, for a celebration of sport and culture that’s steeped in a shared history of innovation.
  • Nike will open its “Art of Victory” exhibition July 24, celebrating the unending journey of Nike Air innovation at the site that inspired the radical design of the Air Max 1 nearly 40 years ago.
  • Nike will transform the Centre Pompidou’s iconic façade into a canvas that showcases groundbreaking stories of sport in one of Paris’ signature outdoor spaces, which will also play host to a series of sport experiences for all.

As the world’s greatest athletes converge this summer in Paris, Nike is excited to partner with one of the city’s most storied landmarks for a celebration of sport and culture that’s steeped in a shared history of innovation.

Nike will open its “Art of Victory” exhibition July 24 at the Centre Pompidou, celebrating the unending journey of Nike Air innovation at the site that inspired the radical design of the Air Max 1 nearly 40 years ago. Alongside the exhibition, Nike will transform the Centre Pompidou’s iconic façade into a canvas that showcases groundbreaking stories of sport in one of Paris’ signature outdoor spaces, which will also play host to a series of sport experiences for all.

“I think the message of this partnership, for me, is to go ahead and be bold when you have a good idea,” says Tinker Hatfield, who credits the Pompidou’s inside-out architecture as the inspiration for the visible Air cushioning technology he integrated into the Air Max 1. “Go ahead and take a risk. Be at least a little disruptive so people notice what you're doing. I think that's true for the building as well as the Air Max 1. The technology is important, but it's the act of boldness and being disruptive that made everybody pay attention.” 

Outside the Centre Pompidou, Nike’s immersive experience will allow visitors to discover groundbreaking sport stories unfolding on the façade in a bold display that harks back to Nike’s 30th anniversary celebration for the Air Max 1 at the Centre Pompidou in 2017. 

Meanwhile, a public and skateable sculpture, “Cycloid Piazza” (2024), designed by French artist Raphael Zarka with the collaboration of the architect Jean-Benoît Vétillard and commissioned by the Centre Pompidou with the support of Nike, invites the public to engage with art in a new way.

Daily programming will celebrate sport through running, basketball, global football, skate and breaking experiences.

The “Art of Victory” exhibition will be open July 24 to August 11 at the Centre Pompidou in the heart of Paris. Register to view the exhibition and learn more about programming outside the Centre Pompidou at Paris.nike.com. Access to the Centre Pompidou's exhibitions and permanent collection will be free for those under 26 years old during this period.

About the Centre Pompidou

Since 1977, the Centre Pompidou has presented a rich programme at the crossroads between different art forms and audiences. Its iconic building is home to one of the world's largest collections of modern and contemporary art, in addition to exhibitions, symposiums, festivals, shows, projections, and workshops for young people, making it an unrivaled institution deeply rooted in the city and open to the world and to innovation.

For more information, visit centrepompidou.fr

Nike Partners with the Centre Pompidou for a Bold Celebration of Sport in Paris

Assets
The transformed Nike Au Centre Pompidou’s iconic façade features a canvas that showcases groundbreaking stories of sport. Screen features repeating image of Eliud Kipchoge on bright red and yellow colors, which pops out against the cityscape and a cloudy blue Paris sky.
Promotional poster for Nike Au Centre Pompidou Art of Victory Exhibit, Volt green words against the Electric pattern background, orange with black/blue speckled spots.
Promotional graphic combines three images. On the left, Sha'Carri Richardson looks determinedly to the right in a black running tank. In the center, black lettering reads Nike Au Centre Pompidou, Art of Victory. On the right, an innovative track spike featuring Air technology floats. All elements sit against an Electric pattern background, orange with blue/black speckled spots.
The Cycloid Piazza skate park, designed by Raphael Zarka, sits in front of the Nike Au Centre Pompidou in Paris, France.
Entrance to the Gallery 4, Art of Victory exhibit, inside the Nike Au Centre Pompidou in Paris, France. Footwear is displayed on grey walls, backlit with white lights. A Nike Swoosh and the word AIR is emblazoned on the floor.
Inside of Gallery 4, Art of Victory exhibity, within the Nike Au Centre Pompidou in Paris, France. Grey walls, backlit with white lighting, display Air units and Nike footwear featuring Air technology. A glowing orange door leads to another exhibit room.
Detail view of a wall within the Art of Victory exhibit in Gallery 4 of the Nike Au Centre Pompidou, located in Paris, France. The glowing orange wall showcases the words Art of Victory in bold, black lettering along with a black Nike Swoosh.
Inside of Gallery 4, within the Nike Au Centre Pompidou, there are a dozen glowing white display cabinets showcasing innovative Nike footwear featuring Air technology. Images of Sha'Carri Richardson in different phases of a sprint, appear on 3 walls of the room.
Inside of Gallery 4, within the Nike Au Centre Pompidou, there are a dozen glowing white display cabinets showcasing Innovative footwear designs featuring Air technology. All products are white with a black Nike Swoosh, and Air units are in bright orange. On the 3 walls, we see blown up photos of innovative designs floating against a white background.
Detail view of the glowing display cabinets inside of Gallery 4, Nike Au Centre Pompidou. A single footwear design sits above each glass cabinet, with other footwear and Air technology elements displayed inside. All product is white with black Swoosh, featuring bright orange Air units. The wall behind the cabinets showcases a large image of an innovative design with a bright orange Air unit spiraled completely around the shoe.
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