Jordan Brand’s New Tatum 4 Is Built to Power Jayson Tatum’s Return to Dominance

It’s true: Jayson Tatum will never be the same. And that should terrify opponents, because since when was “same” ever the goal?

In the face of adversity, Jayson isn’t battling to get back to where he was. He’s forging a path toward something greater — enabled in every step and rep by his new signature silhouette, the Tatum 4.

The fourth model in Jayson’s signature Jordan Brand lineage is built to support the sophisticated energy at the center of his game, helping him deliver his trademark step-back jumpers and straight-line drives with even greater smoothness and efficiency.

“Greatness isn’t just about wins. It’s about how you handle setbacks and keep moving forward,” says Jayson. “Getting back to my best hasn’t been easy, but every challenge has taught me something and made me stronger. I’m not the same player I was before, and I’m proud of that. The Tatum 4 is part of that journey: It’s built for the grind and reminds me what resilience looks like when you’re chasing something bigger than yourself.”

Like Jayson himself, the Tatum 4 is built for dominance. The silhouette remains the lightest in the Jordan Brand basketball line and was designed with a court-ready, conforming fit for movers and shakers who own the game from tip-off to final buzzer.

The silhouette enables both peak fluidity and enhanced stability, with an S-seam Strobel and Cushlon 3.0 midsole delivering a smooth ride and game-changing responsiveness, a forefoot Air Zoom unit providing ample propulsion, and a new TPU stability shank helping hoopers feel locked in and shifty on their feet.

A conformed upper with a four-way stretch underlay offers a lockdown fit right out of the box, and multi-traction channels on the outsole support quick movements, enhancing every step, cut and drive.

These performance innovations come to life in a distinctive, efficient design that’s built close to the foot, enabling the kind of responsive, propulsive movement that keeps Jayson one step ahead of the game.

“With the Tatum 4, we set out to build a silhouette that mirrors Jayson’s evolution, not just in how he plays but in how he leads,” says Edric Egberuare, Lead Product Line Manager, Jordan Brand Global Footwear. “The combination of Cushlon 3.0, forefoot Air Zoom and a midfoot stability shank delivers the responsiveness and containment elite athletes need, while the close-to-foot design supports quick, confident movement. It’s a performance system built for the grind — and for the next generation of hoopers who see Jayson not just as a star but as a blueprint for what’s possible.”

The Tatum 4 launches in a St. Louis colorway that celebrates Jayson’s hometown and represents the intersection of sport, culture and individual expression. This edition features a “0” at the heel that nods to Jayson’s jersey number and is designed to look like his signature chain pendant. High-quality suede gives the shoe a premium feel, while mesh elements reflect St. Louis’ dynamic energy.

The Jordan Brand Tatum 4 will be available in full family sizing October 10 at jordan.com and select retail locations.