Jordan Brand’s First Africa-Based Collaboration Brings the Air Jordan 2 to the Next Generation
- October 14, 2022
What to know
- The Air Jordan 2 Retro Low Shelflife is Jordan Brand’s first footwear collaboration with an Africa-based partner.
- One of South Africa’s leading sneaker retailers, Shelflife is inspired by graffiti and street art, and the team is unified by a spirit of ubuntu: “I am because we are.”
- The international collab is one of a number of releases of the Air Jordan 2 following the launch of the Retro J Balvin, Maison Château Rouge and Nina Chanel Abney versions of the silhouette.
Jordan Brand is collaborating with African retailer Shelflife on an Air Jordan 2 Retro Low. The collaboration is the brand’s first with an Africa-based partner.
Rooted in Shelflife’s graffiti and street art origins, the design has a white and light-bone upper with orange accents on the heel. On the insole, a graphic of scrawled signatures and autographs reflect the retailer’s ubuntu team spirit: “I am because we are.”
Shelflife is one of South Africa’s leading sneaker and streetwear stores. Founded in 2006 in Cape Town, the brand’s second door in Johannesburg opened 10 years later and is a pillar in the local retail scene and throughout South Africa.
The collaboration is one of many Jordan Brand partnerships with sneaker retailers around the world, from Detroit (Burn Rubber) to Manila (Titan), that bring inspiring local stories to a global audience.
The Air Jordan 2 Retro Low releases October 21 online and at Shelflife stores in Cape Town and Johannesburg.
Jordan Brand x Shelflife
